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Transforming Customer Data into Insights
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market. While COVID-19 certainly played a large part in this process, .... -
The Work-Life Balance Myth: Rethinking Your Optimal Balance for Success
An empowering guide that will show you how to shed the myth of the “work-life balance” by merging the seven key components that make up your life to attain harmony and whole-life success“All of us have Seven Slices in our lives: our Family Slice, our Professional Slice, our Personal Slice, our Physi.... -
Mapping Experiences, 2nd Edition
Author James Kalbach
Customers who have inconsistent experiences with products and services are understandably frustrated. But it’s worse for organizations that can’t pinpoint these problems because they’re too focused on their own processes. This updated edition shows your team how to use al....
Release Date 2020/11 -
Author Peter W. Szabo
Understand your users, gain strategic insights, and make your product development more efficient with user experience mappingAbout This BookDetailed guidance on the major types of User Experience Maps.Learn to gain strategic insights and improve communication with ....
Release Date 2017/05 -
Rapid Techniques for Mapping Experiences
Author James Kalbach
If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity v....
Release Date 2017/01 -
How to facilitate an experience mapping workshop
Author James Kalbach
What you'll learn—and how you can apply itOrganizational silos prevent alignment. Aligned organizations instead work across functional boundaries. They have a relentless focus on doing whatever it takes to ensure their constituents have great experiences.The purpo....
Release Date 2016/12 -
How to start an experience mapping project
Author James Kalbach
What you'll learn-and how you can apply itKicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started.Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to firs....
Release Date 2016/10 -
Author Andrea Austin , Tracy Eiler
A smart, practical guide to rocket-powered business growthAligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide y....
Release Date 2016/09