Sample Social Media Policies
Adidas |
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Air Force |
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Best Buy |
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Coca-Cola |
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Dell |
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EPA |
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Ford Motor Company |
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IBM |
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Intel |
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SAP |
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Target |
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The Social Media Governance Website |
Applications for Creating Shareable Content
Photographs
Afterlight afterlight.us
Afterlight is an image editing application. Users can choose from a large selection of filters, textures, frames, and cropping tools.
BeFunky befunky.com
BeFunky is a photoediting, graphic design, and collage-making website. It is also available as an app for iOS and Android devices. It boasts an easy to use interface, quick load time, and the ability for easy sharing on a wide selection of social media platforms.
EMV Headline Analyzer Aminstitute.com/headline/
The emotional marketing value headline analyzer allows a user to analyze and rate the amount of emotion in a headline. The EMV score will let you know if the headline applies more to intellectual, empathic, or spiritual appeals.
Flare flareapp.com
Flare is a photo editing app for Mac. The app boasts a wide selection of artistic filters. Photographs can be shared with your social networks directly from the application.
Fused easytigerapps.com
Fused is an app that allows you to blend photos, videos, or a combination of both to create one of a kind image.
Pablo pablo.buffer.com
Pablo is a web application that allows you to use stock images or upload your photographs to make engaging social media posts. The application offers filters and allows marketers to overlay their photographs with logos and text. Images are created in the correct size and format to share on Facebook, Twitter, Instagram, and Pinterest.
Pixabay pixabay.com
Pixabay offers offer 700,000 royalty-free stock photos, vectors, illustrations, and videos.
PicFlow redcact.us
PicFlow is a slideshow maker for Instagram. Users can choose from over 18 transitions to create timed slideshows. Music can be added from your iPod library.
PicLab museworks.co/piclab
PicLab is an iOS photo editor and collage maker. It offers a wide selection of features, including photo filters, photo effects, drawing tools, overlays, stickers, and artwork.
Phonto phon.to
Phonto is an app for the iOS, which lets you add text to photographs. The app offers text in over 200 decorative fonts. Text can be added on placards, badges, and inside thought bubbles.
Priime prime.com
Priime for iOS offers professional-grade photo filters and editing tools. Prime analyzes each photos properties and suggests a style of photo filter to apply.
Stencil getstencil.com
Stencil is a web app for creating text-based images. The application offers 50+ design templates, 200,000+ graphics and icons, and 700,000+ royalty-free photographs and backgrounds. Images are available in 34+ sizes, allowing you to create images for all social networks.
GIFS
Reaction GIFs reactiongifs.com
Reaction GIFs allows users to search for GIFs by popular tags and specific feelings.
GIFS from Last Night gifsfln.tumblr.com
A source for funny GIFs related to TV, movies, news, and pop culture.
Giphy giphy.com
Giphy is one of the largest resources for GIFs.
Gifbin gifbin.com
Gifbin is a good resource for unique and yet-to-be-discovered GIFs.
Reddit Reddit.com
Reddit offers multiple subreddits dedicated to GIFs.
Cinemagraphs
Cinemagra.am Cineagra.am
An iPhone app that creates living photos to share on social media.
Flixel flixel.com
Fixel creates professional HD-quality living images for the Web and social networks.
fotodanz fotodanz.com
Fotodanz is a simple-to-use app for the Android.
Video
Vont phon.to/vont
Created by the makers of Phonto, Vont is an app for iOS for adding text to videos. Users can select from over 400 fonts. Text is rotatable, and the size, color, gradient are all changeable.
Quik quik.gopro.com
Quik is a video app for iOS. The app analyzes your videos and photos to find the best moments. Users choose from 28 video styles. Text overlays can be added, transitions altered, focal points on photos changed, and your video synced to 70+ free songs. Alternatively, you can add your own music. Video can be downloaded or shared instantly on social media.
Magisto magisto.com
Magisto is an effortless video maker that takes your visuals and turns them into videos that tell stories. Users load their photos and videos and Magisto’s automatic editor reviews each item, selects the best, adds music, themes, and effects. Videos can be easily shared on social media.
Hyperlapse hyperlapse.instagram.com
Hyperlapse by Instagram allows users to create time-lapsed videos, which can be instantly shared on Facebook and Instagram or downloaded and shared on other platforms.
Infographics
Canva canva.com
Canva is an easy-to-use application for graphic design. Using the drag and drop feature, users can create great images and infographics for social media. Canva is available on the Web and as an iOS app.
Easelly easel.ly
Easelly is, as the name suggests, an easy-to-use drag and drop website for creating infographics. Users can select from one of the thousands of templates, or they can start fresh. Infographics can include text, charts, drawings, photos, and videos.
Piktochart Piktochart.com
Piktochart allows users to create photographs and infographics for sharing on social media. Users can select from a variety of customizable templates. Piktochart also allows users to create posters, presentations, and reports.
Venngage Venngage.com
Vennage is a web application for creating infographics. The website offers a variety of templates base on your needs. It offers both basic and advanced tools to cater to all skills levels. Infographics can be published directly to social media, embedded on a website, or downloaded as a pdf.
Quotes
Instaquote redcact.us
Instaquote is an app for iOS that adds text captions to photograph. Users can customize font size, color, alignment, position, and line spacing. Photographs can be shared on Instragram,Twitter, and Facebook.
Recite recite.com
Recite is a super-easy website for creating shareable quotes. Users type a quote or statement into the textbook, which is then posted into a wide selection of templates. Images can be shared instantly to Facebook, Pinterest, Twitter, and Tumblr.
Newsletters and Stories
Curated Curated.co
Curated is a website that allows you to create an online newsletter comprised of content from around the Web. Newsletters are published as a website with fully searchable back issues. Reader analytics and audience management features are included.
Elink elink.io
Elink allows you to curate a wide selection of web content, including videos, webinars, podcasts, articles, pictures, infographics, pdfs, Google Docs, and much more. Content can be curated and edited on any device (phone, tablet, and computer) and shared as a webpage, newsletter, or website embed. You can also share your elink on Twitter, Facebook, Pinterest, LinkedIn, and Reddit.
Paper.li Paper.li
Paper.li enables you to publish newspapers comprised of content from anywhere on the Web. Your newsletter can be embedded on your website, shared on social media, or they can be delivered to e-mail accounts.
Roojoom roojoom.com
Roojoom allows users to create MiniSites, online magazines, and e-newsletters with personalized content for the consumers.
Storify storify.com
Storify allows users to create stories by importing content from social media platforms, such as YouTube, Twitter, Instagram, and Facebook. Users identify a topic of interest, search for information on social media platforms, and then drag this content into Storify. The published story can be shared with your social networks.
Scoop.It scoop.it
The Scoop-It website allows you to search the Web for content on a desired topic. Users select the content that is the most relevant and appealing, add their comments, and publish it. The curated topic page can then be shared on social media.
Lists
List.ly List.ly
List.ly is a collaborative list building tool popular with bloggers. Bloggers create a list for a given topic and embed it into their blog. Subscribers to the blog can add to the list, vote items up or down, and share it on social media.
Apps for Content Curation
Addict-o-matic Addictomatic.com
Addict-o-matic searches the Web for the trending news, blog posts, videos, and images.
Bundlr Bundlr.com
Bundlr allows you to create bundles with photos, videos, tweets, and documents. These bundles can be shared privately or publically on social media.
BuzzSumo Buzzsumo.com
BuzzSumo is a content discovery, content analytics, and influencer insights service. The website will help identify the most shared content across all main social networking sites. It will also provide analytics for content, which will allow you to identify the content that resonates the strongest with your consumers. BuzzSumo will also help you identify influencers by location or topic.
ContentGems contentgems.com
ContentGems is a content discovery search engine. Users can search for content using a selection of filters. Relevant content can then be shared on social media, e-mail newsletters, websites, intranets, Web, and mobile apps.
Curata curate.com
Curata allows users to create, curate, organize, annotate, and share content with consumers on social media.
LinkWithin linkwithin.com
LinkWithin is a blog widget that allows your consumers to identify additional content they find interesting. The widget is placed under or beside each post and provides links to relevant stories from your blog archive. Stories are chosen based on tags, content, and titles or headlines.
Repost for Instagram repostapp.com
Repost is an iOS app that lets you favorite photos and videos on Instagram while giving credit to the original Instagramer.
Rock The Deadline rockthedeadline.com
Rock the Deadline lets you discover the latest news and trends in your industry, share and discuss these items with your colleagues, add your comments to the news, and share it with your social networks.
The Tweeted Times tweetedtimes.com
The Tweeted Times finds, curates, and shares niche Twitter news content into a visually appealing online newspaper to share with your followers.
UpContent Upcontent.com
UpContent is a content discovery tool. Users create a topic using keywords and phrases to identify relevant information. Results can be filtered by relevance, recency, shareability, and influence. Content can be shared with your social network directly from the application.
Trap!t Trap.It
TrapIt is a popular curation tool used by sales representatives. The application allows a company to search for news, insights, trends, and analysis with employees, sales representative executives, and consumers. Once relevant information has been identified, it can be distributed to specific members of your workforce (e.g., sales), who can then share this information on social media with your consumers.
Waywire Enterprise enterprise.waywire.com
Waywire is video curation portal consisting of dozens of standalone channels, each devoted to a niche topic.
Apps to Make Your Content Shareable
Click to Tweet clicktotweet.com
Click to Tweet makes it easy for your consumers to tweet valuable content from your company, blog, website, e-books, and so on. Marketers identify the most tweetable sentences (quotes, statistics, and so on) and using the application, create a custom hyperlink. When consumers click on the “Click to Tweet” button next to the sentence, it is automatically shared with their Twitter network. The tweet includes a link back to the source. When selecting sentences to tweet, leave enough room for consumers to RT and add a comment.
Hashtagify hashtagify.me
Hashtagify, a fee-based service, allows you to quickly search for hashtags related to your desired topic on Twitter and Instagram.
SumoMe Highlighter sumome.com/app/highlighter
SumoMe Highlighter is an application that allows readers to select sections of your articles, blogs, and so on, and share them with their network. Unlike Click to Tweet, which requires the marketer to identify tweetable content in advance, SumoMe gives the consumer the autonomy to select the content they find the most relevant and shareworthy. Consumers highlight the text, just like they do in real life, and share it on Twitter and Facebook.
Social Analytics, Sentiment, and Identifying Social Influencers
Brandwatch Brandwatch.com
A social media listening system. It offers analytics, competitor benchmarking, influencer identification and outreach, market research, and reputation management.
BuzzSumo BuzzSumo.com
BuzzSumo will also help you identify influencers by location or topic.
Hootsuite Hootsuite.com
A social media management dashboard that allows you to not only keep track and manage your company’s social media posts, but also monitor (and respond) to brand-related conversations.
Howsocialable Howsociable.com
Howsocialable measures a brand’s impact on social media. They calculate a magnitude score that provides a level of online activity around a brand.
Influential Influential.co
An agency that specializes in pairing brands with social influencers.
Keyhole tracks #hashtags, @account, keywords, @mentions, and URLs on both Twitter and Instagram.
Klear Klear.com
A social intelligence platform that helps brands find influencers based on skill and location. Klear also allows marketers to analyze social user profiles and offers listening and analytics tools.
Little Bird GetLittleBird.com
Little Bird helps businesses discover social media influencers.
Mention Mention.com
Mention helps you identify the most important people talking about your company.
Salesforce Salesforce.com
An enterprise solution cloud-based CRM platform. Within the platform, is a social media dashboard (Social Studio) that allows for planning, distribution, and analytics.
Social Mention Socialmention.com
A social media search and analysis platform. It allows you to track your brand’s performance on social media and identify individuals who are discussing your brand.
Social Rank Socialrank.com
SocialRank lets you arrange your Twitter and Instagram followers based on value or engagement.
Sysomos Sysomos.com
Sysomos provides social analytics software.
Tribe Tribegroup.co
A word-of-mouth agency for brands seeking social influencers.
Triberr Tribber.com
Triberr is a social network for bloggers. Companies can use Triberr to identify, connect, and hire with influential bloggers to be part of the social media marketing initiatives.
Viral Heat Viralheat.com
Viral heat is a social media management platform that allows you to engage and publish with consumers, as well as providing monitoring and analysis.
Visual Intelligence and Analytics Firms
Beautifeye Beautifeye.co/
Beautifeye is a visual intelligence platform that allows you to find and analyze images within Twitter, Facebook, Instagram, and Pinterest with your desired hashtag. It also analyzes specific image attributes (e.g., faces) and identifies influencers. Users have access to photos through a user-friendly visual dashboard.
Ditto Dittolabs.io/
Ditto analyzes the contents of images. Specifically, they recognize brand logos and contextual image elements within most major visually orientated social media platforms. They are able to calculate a brand’s visual impression and engagement and compare its performance against competitors. They can identify and engage with influential advocates.
LogoGrab Logograb.com
LogoGrab has visual recognition software that finds logos within photos, videos, GIFs, and Vines. They are able to provide quantitative analysis of the logos through a customizable dashboard.
Visual e-Commerce Solutions
The following software types offer your brand e-commerce solutions that are attached to visual platforms and images:
like2buy | |
Tapshop | |
Have2havit |
Social Media News Websites
Mashable | |
Social Media Examiner | |
The Next Web | |
Readwrite | |
Re/Code | |
Cnet | |
Business | Insider www.businessinsider.com |
TechCrunch | |
Social Media Today | |
Forbes | |
Huffington Post | |
Business Week |
Social Media Statistics and Insights
Pew Internet Research Project | |
McKinsey & Company | |
Nielsen Insights | |
eMarketer | |
Statista |
Ethical and Legal Resources and Guidelines
Word of Mouth Association |
Offers a selection of online resources, including whitepapers, guidebooks, and code of ethics. Some resources are free, others require a membership.
Federal Trade Commission (News-Events) www.ftc.gov
Truth in advertising (including guidelines for endorsements via social media).
Protecting consumer privacy and mobile technology issues.
Federal Drug Administration www.fda.gov
Industry guides for using social media.
Securities Exchange Commission www.sec.gov
Provides guidance on the use of social to announce key information to financial investors.
Financial Industry Regulation Authority www.finra.org
FINRA issues guidance to firms and brokers on how to use social networking sites to communicate with the public.
American Medical Association www.ama-assn.org
Guidelines on professionalism in the use of social media (ethics).
Social Media Thought Leaders to Follow
Brian Solis | |
Seth Godin | |
Jeff Bullas | |
Guy Kawasaki |