OTHER TITLES IN OUR DIGITAL AND SOCIAL MEDIA
MARKETING AND ADVERTISING COLLECTION

Victoria L. Crittenden, Babson College, Editor

• Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss

• The Connected Consumer by Dinesh Kumar

• Mobile Commerce: How It Contrasts, Challenges and Enhances Electronic Commerce by Esther Swilley

• Email Marketing in a Digital World: The Basics and Beyond by Richard C. Hanna, Scott Swain, and Jason Smith

• R U #SoLoMo Ready?: Consumers and Brands in the Digital Era by Stavros Papakonstantinidis, Athanasios Poulis, and Prokopis Theodoridis

• Social Media Marketing: Strategies in Utilizing Consumer-Generated Content by Emi E. Moriuchi

• Fostering Brand Community Through Social Media by William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo

Announcing the Business Expert Press Digital Library

Concise e-books business students need for classroom and research

This book can also be purchased in an e-book collection by your library as

• a one-time purchase,

• that is owned forever,

• allows for simultaneous readers,

• has no restrictions on printing, and

• can be downloaded as PDFs from within the library community.

Our digital library collections are a great solution to beat the rising cost of textbooks. E-books can be loaded into their course management systems or onto students’ e-book readers.
The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please email [email protected].