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Franchising
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Franchising
by Jane Applegate
201 GREAT IDEAS for Your SMALL BUSINESS, Third Edition
Cover Page
Title Page
Copyright
Dedication
Contents
Introduction
Why Is It a Good Time to Update 201 ?
CHAPTER 1: Management Strategies
GREAT 1 IDEA: Always Deal with Decision Makers
GREAT 2 IDEA: Never Work with Anyone Who Gives You a Headache or a Stomachache
GREAT 3 IDEA: Don't Be Afraid to Reinvent Your Business
GREAT 4 IDEA: Add Spirituality to Your Business Life
GREAT 5 IDEA: Ask for a Quick “Yes” or “No”
GREAT 6 IDEA: Say Goodbye to Corporate Life
GREAT 7 IDEA: Create an Informal Advisory Board
GREAT 8 IDEA: Move Your Business into an Incubator
GREAT 9 IDEA: Organize a Company Retreat
GREAT 10 IDEA: Create a Greener and Safer Workplace
GREAT 11 IDEA: Think Ergonomically
GREAT 12 IDEA: Make Meetings More Productive
GREAT 13 IDEA: Meet Clients in Elegant Public Places
GREAT 14 IDEA: Work the Phones or Walk the Floor
GREAT 15 IDEA: Join or Create a Peer Support Group
GREAT 16 IDEA: Know When to Reach Out for Help
GREAT 17 IDEA: Hire a Great Lawyer
GREAT 18 IDEA: Seek Help from a Restaurant Consultant
GREAT 19 IDEA: Thank Everyone You Work With
GREAT 20 IDEA: Move Your Business into a Main Street Revitalization Zone
GREAT 21 IDEA: Ask Your Staff to Evaluate You
GREAT 22 IDEA: Cross-Train Your Employees
GREAT 23 IDEA: Create a Disaster Recovery Plan
CHAPTER 2: Money Matters
GREAT 24 IDEA: Become a Profit Enhancement Officer
GREAT 25 IDEA: Write a Killer Business Plan
GREAT 26 IDEA: More Insider Tips to Woo Investors
GREAT 27 IDEA: Find Yourself an Angel
GREAT 28 IDEA: Hire a Virtual Chief Financial Officer
GREAT 29 IDEA: Choose the Right Bank
GREAT 30 IDEA: Create a Sensitivity Analysis
GREAT 31 IDEA: Find a Good Accountant
GREAT 32 IDEA: Work with an Enrolled Agent to Do Your Taxes
GREAT 33 IDEA: Find a Strategic Partner to Invest in Your Company
GREAT 34 IDEA: Even Out Your Cash Flow
GREAT 35 IDEA: Consider Buying a Franchise
GREAT 36 IDEA: Franchise Your Business Concept
GREAT 37 IDEA: Barter for Goods and Services
GREAT 38 IDEA: Seek Vendor Financing
GREAT 39 IDEA: EB-5 Visas for Foreign Investors
GREAT 40 IDEA: Invest in Yourself by Tapping Your 401(k)
GREAT 41 IDEA: Apply for a Government-Backed Bank Loan
GREAT 42 IDEA: Invoice Bimonthly and Add an Overhead Charge
GREAT 43 IDEA: Ask for a Deposit
GREAT 44 IDEA: Lock Your Supply Cabinet
GREAT 45 IDEA: Set Up a Retirement Plan
GREAT 46 IDEA: Establish an Employee Stock Ownership Plan (ESOP)
GREAT 47 IDEA: Find a Good Independent Insurance Broker
GREAT 48 IDEA: Buy Disability Insurance
GREAT 49 IDEA: Hire a Debt Arbitrator
GREAT 50 IDEA: Collect the Money People Owe You
GREAT 51 IDEA: Accept Credit Cards
GREAT 52 IDEA: Work Part Time to Support Your Business
GREAT 53 IDEA: Expand Your Vendor Network
GREAT 54 IDEA: Check Out Economic Development Incentives
GREAT 55 IDEA: Produce an Independent Film
GREAT 56 IDEA: Buy Prepaid Legal Insurance or Make a Deal with a Law Firm
GREAT 57 IDEA: Find the Right Office Space
GREAT 58 IDEA: Hire a Savvy Real Estate Broker
GREAT 59 IDEA: Share Space with a Compatible Business
GREAT 60 IDEA: Buy Used Office Furnishings
GREAT 61 IDEA: Sell Your Business at the Right Time and Price
GREAT 62 IDEA: Sell Your Company to an Industry Giant
CHAPTER 3: Technology and Telecommunications
GREAT 63 IDEA: Twitter for Business: Tips from Guy Kawasaki
GREAT 64 IDEA: Facebook Tips for Business Owners
GREAT 65 IDEA: Use Skype for Business
GREAT 66 IDEA: Set Up a Teleconference
GREAT 67 IDEA: Make the Most of Voice Mail
GREAT 68 IDEA: Don't Let E-Mail Rule or Ruin Your Life
GREAT 69 IDEA: Take This Technology Checkup
GREAT 70 IDEA: Smart Technology and Telecommunication Toys to Buy for Your Business
GREAT 71 IDEA: Post Videos and Photos on Your Web Site
GREAT 72 IDEA: Consider a Cloud-Based Telephone Service
GREAT 73 IDEA: Create a Dynamic Web Site
GREAT 74 IDEA: The Truth about Search Engine Optimization (SEO)
GREAT 75 IDEA: Hire a Great Web Designer
GREAT 76 IDEA: Run Your Business in the Cloud
GREAT 77 IDEA: Use Online Mailing Solutions
GREAT 78 IDEA: Train Employees Online
GREAT 79 IDEA: Sell Products Online
GREAT 80 IDEA: Visit My Favorite Web Sites
CHAPTER 4: Develop and Launch New Products and Services
GREAT 81 IDEA: Create a Fad
GREAT 82 IDEA: Import Something New and Different
GREAT 83 IDEA: Turn Your Hobby into a Successful Business
GREAT 84 IDEA: Become an Exclusive Importer
GREAT 85 IDEA: Launch a Green Product
GREAT 86 IDEA: Build a Working Model of Your Product
GREAT 87 IDEA: Make a Model with 3-D Software
GREAT 88 IDEA: Serve the High and Low Ends of the Market
GREAT 89 IDEA: Partner with a Big Company for Distribution
GREAT 90 IDEA: Take Advantage of an Online Technology Exchange
GREAT 91 IDEA: Have Your Product Mandated for Use by the Government
GREAT 92 IDEA: Create a Business Based on a Personal Challenge
GREAT 93 IDEA: Sell Your Wares in a Farmers' Market
GREAT 94 IDEA: Set Up a Cart in a Shopping Mall
CHAPTER 5: Marketing Strategies
GREAT 95 IDEA: Strike a Deal with a Giant
GREAT 96 IDEA: Look Bigger Online
GREAT 97 IDEA: Take Advantage of Co-op Advertising
GREAT 98 IDEA: Market to Callers on Hold
GREAT 99 IDEA: Consider Multilevel Marketing: Send Out Cards
GREAT 100 IDEA: Cross-Promote Your Products or Services
GREAT 101 IDEA: Sell through a Dealer Network
GREAT 102 IDEA: Create a Cool Business Card
GREAT 103 IDEA: Create a Dynamic Database
GREAT 104 IDEA: Package Your Products for Success
GREAT 105 IDEA: Give to Charity
GREAT 106 IDEA: Use Coupons to Attract Customers
GREAT 107 IDEA: Use Food as a Selling Tool
GREAT 108 IDEA: Set Up a Strong Referral Network
GREAT 109 IDEA: Give It Away
GREAT 110 IDEA: Design a Great Sign for Your Business
GREAT 111 IDEA: Produce an Infomercial
GREAT 112 IDEA: Put a Pig in Your Window
GREAT 113 IDEA: Put Your Company Name on Everything
GREAT 114 IDEA: Free Up Your Sales Team to Sell
GREAT 115 IDEA: Hire a Celebrity Spokesperson
GREAT 116 IDEA: Publish a Newsletter or Blog
GREAT 117 IDEA: Market Your Consulting Services
GREAT 118 IDEA: Host an Open House
GREAT 119 IDEA: Use Great Public Relations to Promote Your Business
GREAT 120 IDEA: Coproduce a Seminar
GREAT 121 IDEA: Ask for Two Business Cards
GREAT 122 IDEA: Treat Your Best Clients Well
GREAT 123 IDEA: Invite Associates to a Trade Show
GREAT 124 IDEA: Know Your Competition
GREAT 125 IDEA: Tap the Growing Hispanic Market
GREAT 126 IDEA: Make Your 800 Number Ring
GREAT 127 IDEA: Attend Charity Events to Make Contacts
GREAT 128 IDEA: Publicize Your Specialty Food Business
GREAT 129 IDEA: Market to Uncle Sam and Other Agencies
GREAT 130 IDEA: Get Certified as a Woman- or Minority-Owned Business
GREAT 131 IDEA: Don't Forsake the Yellow Pages
GREAT 132 IDEA: Send Pizza to Potential Clients
GREAT 133 IDEA: Think BIG—Why Not?
CHAPTER 6: People
GREAT 134 IDEA: Cast a Wide Net to Attract Good Employees
GREAT 135 IDEA: Write Clear Job Descriptions
GREAT 136 IDEA: Know What Not to Ask Job Applicants
GREAT 137 IDEA: Recruit Great Employees
GREAT 138 IDEA: Look Far and Wide for the Best Person
GREAT 139 IDEA: Work with People You Like
GREAT 140 IDEA: Hire Talented Seniors
GREAT 141 IDEA: Hire Teenagers
GREAT 142 IDEA: Use the BATH System for Hiring
GREAT 143 IDEA: Perform a Personnel Checkup
GREAT 144 IDEA: Hire a Welfare Recipient
GREAT 145 IDEA: Hire Ex-Cons
GREAT 146 IDEA: Telecommuting as an Option
GREAT 147 IDEA: Tailor Benefits to Employees' Needs
GREAT 148 IDEA: Offer Classes in English as a Second Language
GREAT 149 IDEA: Find Out How Disney Does It
GREAT 150 IDEA: Ask Your Best Clients to Meet Key Job Candidates
GREAT 151 IDEA: Hire an Experienced Labor Attorney
GREAT 152 IDEA: Hire an Interim Executive
GREAT 153 IDEA: Train Your Employees
GREAT 154 IDEA: Offer Employees the Right Incentives
GREAT 155 IDEA: How to Deal with Domestic Violence
GREAT 156 IDEA: Be Serious about Your Sexual Harassment Policy
GREAT 157 IDEA: Rely on Temps and Freelancers
GREAT 158 IDEA: Work with a Virtual Talent Agency
GREAT 159 IDEA: Send Gifts to an Employee's Spouse
CHAPTER 7: Time and Personal Management Ideas
GREAT 160 IDEA: Get Organized—Right Now
GREAT 161 IDEA: Appoint a Personal Information Officer
GREAT 162 IDEA: Plan “In” Days and “Out” Days
GREAT 163 IDEA: Beat Your Deadlines
GREAT 164 IDEA: Spend an Hour a Day Thinking
GREAT 165 IDEA: Five Quick Time Management Tips
GREAT 166 IDEA: Work Hard and Play Harder
GREAT 167 IDEA: Tell the Truth
GREAT 168 IDEA: Overcome a Fear of Public Speaking—Join Toastmasters
GREAT 169 IDEA: Find a Mentor and Be a Mentor
GREAT 170 IDEA: Do Something to Reduce Stress
GREAT 171 IDEA: Put on a Happy Face
CHAPTER 8: Customer Service
GREAT 172 IDEA: Customer Service the Zappos Way
GREAT 173 IDEA: Quick Customer Service Quiz
GREAT 174 IDEA: Hire a Mystery Shopper
GREAT 175 IDEA: Listen to the Telephone Doctor
GREAT 176 IDEA: Don't Make Your Customers Angry
GREAT 177 IDEA: Make House Calls or Have a Trunk Sale
GREAT 178 IDEA: Make Apparel to Order
GREAT 179 IDEA: Demand Great Service from Vendors
GREAT 180 IDEA: Get to Know Your Customers Personally
GREAT 181 IDEA: Wrap It Up
GREAT 182 IDEA: Customer Service at Its Best
CHAPTER 9: Going Global
GREAT 183 IDEA: Return to Your Homeland to Export Products
GREAT 184 IDEA: Move Your Manufacturing to Mexico
GREAT 185 IDEA: Forge an International Alliance
GREAT 186 IDEA: Do Business in India
GREAT 187 IDEA: Explore Opportunities in Russia
GREAT 188 IDEA: Do Business in China
GREAT 189 IDEA: Meet U.S. Safety Rules for Products Made Abroad
GREAT 190 IDEA: Learn about a Culture before Going Abroad
GREAT 191 IDEA: Translate Your Marketing Materials
GREAT 192 IDEA: Abide by the Etiquette of International Trade
CHAPTER 10: Great Ideas and Insights from VIPs
GREAT 193 IDEA: Herb Kelleher—Be a Maverick
GREAT 194 IDEA: Lynn Tilton—Be a Modern Industrialist
GREAT 195 IDEA: Mike Bloomberg—Keep It Simple
GREAT 196 IDEA: Tom Peters—Forget Credentials
GREAT 197 IDEA: Kay Koplovitz—Leverage a New Technology
GREAT 198 IDEA: Wally Amos—Reinvent Yourself
GREAT 199 IDEA: Lillian Vernon—Advice from the Mail-Order Queen
GREAT 200 IDEA: Charles Shackleton—Follow Your Passion
GREAT 201 IDEA: Set Your Ego Aside and Ask for Help
Conclusion
Resources
U.S. Government Help
Regional Government Agencies
Federal Government Resources
Export/Trade Resources
Family Business
Franchising
Financing Information and Resources
Minority Business Resources
Advocacy Groups
Women's Business Organizations
Other Associations
Other Resources
About the Author
Index
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Franchising
International Franchise Association
1501 K Street NW, Suite 350
Washington, DC 20005
202-628-8000
[email protected]
www.franchise.org
News and resources for members who own or sell franchises.
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