- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- CHAPTER 1: Management Strategies
- GREAT 1 IDEA: Always Deal with Decision Makers
- GREAT 2 IDEA: Never Work with Anyone Who Gives You a Headache or a Stomachache
- GREAT 3 IDEA: Don't Be Afraid to Reinvent Your Business
- GREAT 4 IDEA: Add Spirituality to Your Business Life
- GREAT 5 IDEA: Ask for a Quick “Yes” or “No”
- GREAT 6 IDEA: Say Goodbye to Corporate Life
- GREAT 7 IDEA: Create an Informal Advisory Board
- GREAT 8 IDEA: Move Your Business into an Incubator
- GREAT 9 IDEA: Organize a Company Retreat
- GREAT 10 IDEA: Create a Greener and Safer Workplace
- GREAT 11 IDEA: Think Ergonomically
- GREAT 12 IDEA: Make Meetings More Productive
- GREAT 13 IDEA: Meet Clients in Elegant Public Places
- GREAT 14 IDEA: Work the Phones or Walk the Floor
- GREAT 15 IDEA: Join or Create a Peer Support Group
- GREAT 16 IDEA: Know When to Reach Out for Help
- GREAT 17 IDEA: Hire a Great Lawyer
- GREAT 18 IDEA: Seek Help from a Restaurant Consultant
- GREAT 19 IDEA: Thank Everyone You Work With
- GREAT 20 IDEA: Move Your Business into a Main Street Revitalization Zone
- GREAT 21 IDEA: Ask Your Staff to Evaluate You
- GREAT 22 IDEA: Cross-Train Your Employees
- GREAT 23 IDEA: Create a Disaster Recovery Plan
- CHAPTER 2: Money Matters
- GREAT 24 IDEA: Become a Profit Enhancement Officer
- GREAT 25 IDEA: Write a Killer Business Plan
- GREAT 26 IDEA: More Insider Tips to Woo Investors
- GREAT 27 IDEA: Find Yourself an Angel
- GREAT 28 IDEA: Hire a Virtual Chief Financial Officer
- GREAT 29 IDEA: Choose the Right Bank
- GREAT 30 IDEA: Create a Sensitivity Analysis
- GREAT 31 IDEA: Find a Good Accountant
- GREAT 32 IDEA: Work with an Enrolled Agent to Do Your Taxes
- GREAT 33 IDEA: Find a Strategic Partner to Invest in Your Company
- GREAT 34 IDEA: Even Out Your Cash Flow
- GREAT 35 IDEA: Consider Buying a Franchise
- GREAT 36 IDEA: Franchise Your Business Concept
- GREAT 37 IDEA: Barter for Goods and Services
- GREAT 38 IDEA: Seek Vendor Financing
- GREAT 39 IDEA: EB-5 Visas for Foreign Investors
- GREAT 40 IDEA: Invest in Yourself by Tapping Your 401(k)
- GREAT 41 IDEA: Apply for a Government-Backed Bank Loan
- GREAT 42 IDEA: Invoice Bimonthly and Add an Overhead Charge
- GREAT 43 IDEA: Ask for a Deposit
- GREAT 44 IDEA: Lock Your Supply Cabinet
- GREAT 45 IDEA: Set Up a Retirement Plan
- GREAT 46 IDEA: Establish an Employee Stock Ownership Plan (ESOP)
- GREAT 47 IDEA: Find a Good Independent Insurance Broker
- GREAT 48 IDEA: Buy Disability Insurance
- GREAT 49 IDEA: Hire a Debt Arbitrator
- GREAT 50 IDEA: Collect the Money People Owe You
- GREAT 51 IDEA: Accept Credit Cards
- GREAT 52 IDEA: Work Part Time to Support Your Business
- GREAT 53 IDEA: Expand Your Vendor Network
- GREAT 54 IDEA: Check Out Economic Development Incentives
- GREAT 55 IDEA: Produce an Independent Film
- GREAT 56 IDEA: Buy Prepaid Legal Insurance or Make a Deal with a Law Firm
- GREAT 57 IDEA: Find the Right Office Space
- GREAT 58 IDEA: Hire a Savvy Real Estate Broker
- GREAT 59 IDEA: Share Space with a Compatible Business
- GREAT 60 IDEA: Buy Used Office Furnishings
- GREAT 61 IDEA: Sell Your Business at the Right Time and Price
- GREAT 62 IDEA: Sell Your Company to an Industry Giant
- CHAPTER 3: Technology and Telecommunications
- GREAT 63 IDEA: Twitter for Business: Tips from Guy Kawasaki
- GREAT 64 IDEA: Facebook Tips for Business Owners
- GREAT 65 IDEA: Use Skype for Business
- GREAT 66 IDEA: Set Up a Teleconference
- GREAT 67 IDEA: Make the Most of Voice Mail
- GREAT 68 IDEA: Don't Let E-Mail Rule or Ruin Your Life
- GREAT 69 IDEA: Take This Technology Checkup
- GREAT 70 IDEA: Smart Technology and Telecommunication Toys to Buy for Your Business
- GREAT 71 IDEA: Post Videos and Photos on Your Web Site
- GREAT 72 IDEA: Consider a Cloud-Based Telephone Service
- GREAT 73 IDEA: Create a Dynamic Web Site
- GREAT 74 IDEA: The Truth about Search Engine Optimization (SEO)
- GREAT 75 IDEA: Hire a Great Web Designer
- GREAT 76 IDEA: Run Your Business in the Cloud
- GREAT 77 IDEA: Use Online Mailing Solutions
- GREAT 78 IDEA: Train Employees Online
- GREAT 79 IDEA: Sell Products Online
- GREAT 80 IDEA: Visit My Favorite Web Sites
- CHAPTER 4: Develop and Launch New Products and Services
- GREAT 81 IDEA: Create a Fad
- GREAT 82 IDEA: Import Something New and Different
- GREAT 83 IDEA: Turn Your Hobby into a Successful Business
- GREAT 84 IDEA: Become an Exclusive Importer
- GREAT 85 IDEA: Launch a Green Product
- GREAT 86 IDEA: Build a Working Model of Your Product
- GREAT 87 IDEA: Make a Model with 3-D Software
- GREAT 88 IDEA: Serve the High and Low Ends of the Market
- GREAT 89 IDEA: Partner with a Big Company for Distribution
- GREAT 90 IDEA: Take Advantage of an Online Technology Exchange
- GREAT 91 IDEA: Have Your Product Mandated for Use by the Government
- GREAT 92 IDEA: Create a Business Based on a Personal Challenge
- GREAT 93 IDEA: Sell Your Wares in a Farmers' Market
- GREAT 94 IDEA: Set Up a Cart in a Shopping Mall
- CHAPTER 5: Marketing Strategies
- GREAT 95 IDEA: Strike a Deal with a Giant
- GREAT 96 IDEA: Look Bigger Online
- GREAT 97 IDEA: Take Advantage of Co-op Advertising
- GREAT 98 IDEA: Market to Callers on Hold
- GREAT 99 IDEA: Consider Multilevel Marketing: Send Out Cards
- GREAT 100 IDEA: Cross-Promote Your Products or Services
- GREAT 101 IDEA: Sell through a Dealer Network
- GREAT 102 IDEA: Create a Cool Business Card
- GREAT 103 IDEA: Create a Dynamic Database
- GREAT 104 IDEA: Package Your Products for Success
- GREAT 105 IDEA: Give to Charity
- GREAT 106 IDEA: Use Coupons to Attract Customers
- GREAT 107 IDEA: Use Food as a Selling Tool
- GREAT 108 IDEA: Set Up a Strong Referral Network
- GREAT 109 IDEA: Give It Away
- GREAT 110 IDEA: Design a Great Sign for Your Business
- GREAT 111 IDEA: Produce an Infomercial
- GREAT 112 IDEA: Put a Pig in Your Window
- GREAT 113 IDEA: Put Your Company Name on Everything
- GREAT 114 IDEA: Free Up Your Sales Team to Sell
- GREAT 115 IDEA: Hire a Celebrity Spokesperson
- GREAT 116 IDEA: Publish a Newsletter or Blog
- GREAT 117 IDEA: Market Your Consulting Services
- GREAT 118 IDEA: Host an Open House
- GREAT 119 IDEA: Use Great Public Relations to Promote Your Business
- GREAT 120 IDEA: Coproduce a Seminar
- GREAT 121 IDEA: Ask for Two Business Cards
- GREAT 122 IDEA: Treat Your Best Clients Well
- GREAT 123 IDEA: Invite Associates to a Trade Show
- GREAT 124 IDEA: Know Your Competition
- GREAT 125 IDEA: Tap the Growing Hispanic Market
- GREAT 126 IDEA: Make Your 800 Number Ring
- GREAT 127 IDEA: Attend Charity Events to Make Contacts
- GREAT 128 IDEA: Publicize Your Specialty Food Business
- GREAT 129 IDEA: Market to Uncle Sam and Other Agencies
- GREAT 130 IDEA: Get Certified as a Woman- or Minority-Owned Business
- GREAT 131 IDEA: Don't Forsake the Yellow Pages
- GREAT 132 IDEA: Send Pizza to Potential Clients
- GREAT 133 IDEA: Think BIG—Why Not?
- CHAPTER 6: People
- GREAT 134 IDEA: Cast a Wide Net to Attract Good Employees
- GREAT 135 IDEA: Write Clear Job Descriptions
- GREAT 136 IDEA: Know What Not to Ask Job Applicants
- GREAT 137 IDEA: Recruit Great Employees
- GREAT 138 IDEA: Look Far and Wide for the Best Person
- GREAT 139 IDEA: Work with People You Like
- GREAT 140 IDEA: Hire Talented Seniors
- GREAT 141 IDEA: Hire Teenagers
- GREAT 142 IDEA: Use the BATH System for Hiring
- GREAT 143 IDEA: Perform a Personnel Checkup
- GREAT 144 IDEA: Hire a Welfare Recipient
- GREAT 145 IDEA: Hire Ex-Cons
- GREAT 146 IDEA: Telecommuting as an Option
- GREAT 147 IDEA: Tailor Benefits to Employees' Needs
- GREAT 148 IDEA: Offer Classes in English as a Second Language
- GREAT 149 IDEA: Find Out How Disney Does It
- GREAT 150 IDEA: Ask Your Best Clients to Meet Key Job Candidates
- GREAT 151 IDEA: Hire an Experienced Labor Attorney
- GREAT 152 IDEA: Hire an Interim Executive
- GREAT 153 IDEA: Train Your Employees
- GREAT 154 IDEA: Offer Employees the Right Incentives
- GREAT 155 IDEA: How to Deal with Domestic Violence
- GREAT 156 IDEA: Be Serious about Your Sexual Harassment Policy
- GREAT 157 IDEA: Rely on Temps and Freelancers
- GREAT 158 IDEA: Work with a Virtual Talent Agency
- GREAT 159 IDEA: Send Gifts to an Employee's Spouse
- CHAPTER 7: Time and Personal Management Ideas
- GREAT 160 IDEA: Get Organized—Right Now
- GREAT 161 IDEA: Appoint a Personal Information Officer
- GREAT 162 IDEA: Plan “In” Days and “Out” Days
- GREAT 163 IDEA: Beat Your Deadlines
- GREAT 164 IDEA: Spend an Hour a Day Thinking
- GREAT 165 IDEA: Five Quick Time Management Tips
- GREAT 166 IDEA: Work Hard and Play Harder
- GREAT 167 IDEA: Tell the Truth
- GREAT 168 IDEA: Overcome a Fear of Public Speaking—Join Toastmasters
- GREAT 169 IDEA: Find a Mentor and Be a Mentor
- GREAT 170 IDEA: Do Something to Reduce Stress
- GREAT 171 IDEA: Put on a Happy Face
- CHAPTER 8: Customer Service
- GREAT 172 IDEA: Customer Service the Zappos Way
- GREAT 173 IDEA: Quick Customer Service Quiz
- GREAT 174 IDEA: Hire a Mystery Shopper
- GREAT 175 IDEA: Listen to the Telephone Doctor
- GREAT 176 IDEA: Don't Make Your Customers Angry
- GREAT 177 IDEA: Make House Calls or Have a Trunk Sale
- GREAT 178 IDEA: Make Apparel to Order
- GREAT 179 IDEA: Demand Great Service from Vendors
- GREAT 180 IDEA: Get to Know Your Customers Personally
- GREAT 181 IDEA: Wrap It Up
- GREAT 182 IDEA: Customer Service at Its Best
- CHAPTER 9: Going Global
- GREAT 183 IDEA: Return to Your Homeland to Export Products
- GREAT 184 IDEA: Move Your Manufacturing to Mexico
- GREAT 185 IDEA: Forge an International Alliance
- GREAT 186 IDEA: Do Business in India
- GREAT 187 IDEA: Explore Opportunities in Russia
- GREAT 188 IDEA: Do Business in China
- GREAT 189 IDEA: Meet U.S. Safety Rules for Products Made Abroad
- GREAT 190 IDEA: Learn about a Culture before Going Abroad
- GREAT 191 IDEA: Translate Your Marketing Materials
- GREAT 192 IDEA: Abide by the Etiquette of International Trade
- CHAPTER 10: Great Ideas and Insights from VIPs
- GREAT 193 IDEA: Herb Kelleher—Be a Maverick
- GREAT 194 IDEA: Lynn Tilton—Be a Modern Industrialist
- GREAT 195 IDEA: Mike Bloomberg—Keep It Simple
- GREAT 196 IDEA: Tom Peters—Forget Credentials
- GREAT 197 IDEA: Kay Koplovitz—Leverage a New Technology
- GREAT 198 IDEA: Wally Amos—Reinvent Yourself
- GREAT 199 IDEA: Lillian Vernon—Advice from the Mail-Order Queen
- GREAT 200 IDEA: Charles Shackleton—Follow Your Passion
- GREAT 201 IDEA: Set Your Ego Aside and Ask for Help
- Conclusion
- Resources
- About the Author
- Index
Advocacy Groups
National Federation of Independent Businesses (NFIB)
- 1201 F Street NW, Suite 200
- Washington, DC 20004
- (800) 634-2669
- www.nfib.com
Nation's largest small business advocacy group; represents more than 650,000 small and independent businesses before legislatures and government agencies at the federal and state level.
National Retail Federation
- 325 7th Street NW, Suite 1000
- Washington, DC 20004
- (202) 783-7971
Direct Marketing Association
- 1120 Avenue of the Americas
- New York, NY
- (212) 768-7277
Retail Industry Leaders Association
- 1700 North Moore Street, Suite 2250
- Arlington, VA 22209
- (703) 841-2300
- www.rila.org
National Association of Wholesaler-Distributors
- 1325 G Street NW, Suite 1000
- Washington, DC 20005
- www.nawpubs.org
National Business Incubation Association
- 20 E. Circle Drive, Suite 37198
- Athens, OH 45701
- (740) 593-4331
- www.nbia.org
Provides a comprehensive listing of incubator programs.
National Restaurant Association
- 1200 17th Street NW
- Washington, DC 20036
- (202) 331-5900
- www.restaurant.org
Promotional Products Association International (PPAI)
- 3125 Skyway Circle North
- Irving, TX 75038
- (888) I-AM-PPAI (888-426-7724)
- www.ppa.org
-
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