- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- CHAPTER 1: Management Strategies
- GREAT 1 IDEA: Always Deal with Decision Makers
- GREAT 2 IDEA: Never Work with Anyone Who Gives You a Headache or a Stomachache
- GREAT 3 IDEA: Don't Be Afraid to Reinvent Your Business
- GREAT 4 IDEA: Add Spirituality to Your Business Life
- GREAT 5 IDEA: Ask for a Quick “Yes” or “No”
- GREAT 6 IDEA: Say Goodbye to Corporate Life
- GREAT 7 IDEA: Create an Informal Advisory Board
- GREAT 8 IDEA: Move Your Business into an Incubator
- GREAT 9 IDEA: Organize a Company Retreat
- GREAT 10 IDEA: Create a Greener and Safer Workplace
- GREAT 11 IDEA: Think Ergonomically
- GREAT 12 IDEA: Make Meetings More Productive
- GREAT 13 IDEA: Meet Clients in Elegant Public Places
- GREAT 14 IDEA: Work the Phones or Walk the Floor
- GREAT 15 IDEA: Join or Create a Peer Support Group
- GREAT 16 IDEA: Know When to Reach Out for Help
- GREAT 17 IDEA: Hire a Great Lawyer
- GREAT 18 IDEA: Seek Help from a Restaurant Consultant
- GREAT 19 IDEA: Thank Everyone You Work With
- GREAT 20 IDEA: Move Your Business into a Main Street Revitalization Zone
- GREAT 21 IDEA: Ask Your Staff to Evaluate You
- GREAT 22 IDEA: Cross-Train Your Employees
- GREAT 23 IDEA: Create a Disaster Recovery Plan
- CHAPTER 2: Money Matters
- GREAT 24 IDEA: Become a Profit Enhancement Officer
- GREAT 25 IDEA: Write a Killer Business Plan
- GREAT 26 IDEA: More Insider Tips to Woo Investors
- GREAT 27 IDEA: Find Yourself an Angel
- GREAT 28 IDEA: Hire a Virtual Chief Financial Officer
- GREAT 29 IDEA: Choose the Right Bank
- GREAT 30 IDEA: Create a Sensitivity Analysis
- GREAT 31 IDEA: Find a Good Accountant
- GREAT 32 IDEA: Work with an Enrolled Agent to Do Your Taxes
- GREAT 33 IDEA: Find a Strategic Partner to Invest in Your Company
- GREAT 34 IDEA: Even Out Your Cash Flow
- GREAT 35 IDEA: Consider Buying a Franchise
- GREAT 36 IDEA: Franchise Your Business Concept
- GREAT 37 IDEA: Barter for Goods and Services
- GREAT 38 IDEA: Seek Vendor Financing
- GREAT 39 IDEA: EB-5 Visas for Foreign Investors
- GREAT 40 IDEA: Invest in Yourself by Tapping Your 401(k)
- GREAT 41 IDEA: Apply for a Government-Backed Bank Loan
- GREAT 42 IDEA: Invoice Bimonthly and Add an Overhead Charge
- GREAT 43 IDEA: Ask for a Deposit
- GREAT 44 IDEA: Lock Your Supply Cabinet
- GREAT 45 IDEA: Set Up a Retirement Plan
- GREAT 46 IDEA: Establish an Employee Stock Ownership Plan (ESOP)
- GREAT 47 IDEA: Find a Good Independent Insurance Broker
- GREAT 48 IDEA: Buy Disability Insurance
- GREAT 49 IDEA: Hire a Debt Arbitrator
- GREAT 50 IDEA: Collect the Money People Owe You
- GREAT 51 IDEA: Accept Credit Cards
- GREAT 52 IDEA: Work Part Time to Support Your Business
- GREAT 53 IDEA: Expand Your Vendor Network
- GREAT 54 IDEA: Check Out Economic Development Incentives
- GREAT 55 IDEA: Produce an Independent Film
- GREAT 56 IDEA: Buy Prepaid Legal Insurance or Make a Deal with a Law Firm
- GREAT 57 IDEA: Find the Right Office Space
- GREAT 58 IDEA: Hire a Savvy Real Estate Broker
- GREAT 59 IDEA: Share Space with a Compatible Business
- GREAT 60 IDEA: Buy Used Office Furnishings
- GREAT 61 IDEA: Sell Your Business at the Right Time and Price
- GREAT 62 IDEA: Sell Your Company to an Industry Giant
- CHAPTER 3: Technology and Telecommunications
- GREAT 63 IDEA: Twitter for Business: Tips from Guy Kawasaki
- GREAT 64 IDEA: Facebook Tips for Business Owners
- GREAT 65 IDEA: Use Skype for Business
- GREAT 66 IDEA: Set Up a Teleconference
- GREAT 67 IDEA: Make the Most of Voice Mail
- GREAT 68 IDEA: Don't Let E-Mail Rule or Ruin Your Life
- GREAT 69 IDEA: Take This Technology Checkup
- GREAT 70 IDEA: Smart Technology and Telecommunication Toys to Buy for Your Business
- GREAT 71 IDEA: Post Videos and Photos on Your Web Site
- GREAT 72 IDEA: Consider a Cloud-Based Telephone Service
- GREAT 73 IDEA: Create a Dynamic Web Site
- GREAT 74 IDEA: The Truth about Search Engine Optimization (SEO)
- GREAT 75 IDEA: Hire a Great Web Designer
- GREAT 76 IDEA: Run Your Business in the Cloud
- GREAT 77 IDEA: Use Online Mailing Solutions
- GREAT 78 IDEA: Train Employees Online
- GREAT 79 IDEA: Sell Products Online
- GREAT 80 IDEA: Visit My Favorite Web Sites
- CHAPTER 4: Develop and Launch New Products and Services
- GREAT 81 IDEA: Create a Fad
- GREAT 82 IDEA: Import Something New and Different
- GREAT 83 IDEA: Turn Your Hobby into a Successful Business
- GREAT 84 IDEA: Become an Exclusive Importer
- GREAT 85 IDEA: Launch a Green Product
- GREAT 86 IDEA: Build a Working Model of Your Product
- GREAT 87 IDEA: Make a Model with 3-D Software
- GREAT 88 IDEA: Serve the High and Low Ends of the Market
- GREAT 89 IDEA: Partner with a Big Company for Distribution
- GREAT 90 IDEA: Take Advantage of an Online Technology Exchange
- GREAT 91 IDEA: Have Your Product Mandated for Use by the Government
- GREAT 92 IDEA: Create a Business Based on a Personal Challenge
- GREAT 93 IDEA: Sell Your Wares in a Farmers' Market
- GREAT 94 IDEA: Set Up a Cart in a Shopping Mall
- CHAPTER 5: Marketing Strategies
- GREAT 95 IDEA: Strike a Deal with a Giant
- GREAT 96 IDEA: Look Bigger Online
- GREAT 97 IDEA: Take Advantage of Co-op Advertising
- GREAT 98 IDEA: Market to Callers on Hold
- GREAT 99 IDEA: Consider Multilevel Marketing: Send Out Cards
- GREAT 100 IDEA: Cross-Promote Your Products or Services
- GREAT 101 IDEA: Sell through a Dealer Network
- GREAT 102 IDEA: Create a Cool Business Card
- GREAT 103 IDEA: Create a Dynamic Database
- GREAT 104 IDEA: Package Your Products for Success
- GREAT 105 IDEA: Give to Charity
- GREAT 106 IDEA: Use Coupons to Attract Customers
- GREAT 107 IDEA: Use Food as a Selling Tool
- GREAT 108 IDEA: Set Up a Strong Referral Network
- GREAT 109 IDEA: Give It Away
- GREAT 110 IDEA: Design a Great Sign for Your Business
- GREAT 111 IDEA: Produce an Infomercial
- GREAT 112 IDEA: Put a Pig in Your Window
- GREAT 113 IDEA: Put Your Company Name on Everything
- GREAT 114 IDEA: Free Up Your Sales Team to Sell
- GREAT 115 IDEA: Hire a Celebrity Spokesperson
- GREAT 116 IDEA: Publish a Newsletter or Blog
- GREAT 117 IDEA: Market Your Consulting Services
- GREAT 118 IDEA: Host an Open House
- GREAT 119 IDEA: Use Great Public Relations to Promote Your Business
- GREAT 120 IDEA: Coproduce a Seminar
- GREAT 121 IDEA: Ask for Two Business Cards
- GREAT 122 IDEA: Treat Your Best Clients Well
- GREAT 123 IDEA: Invite Associates to a Trade Show
- GREAT 124 IDEA: Know Your Competition
- GREAT 125 IDEA: Tap the Growing Hispanic Market
- GREAT 126 IDEA: Make Your 800 Number Ring
- GREAT 127 IDEA: Attend Charity Events to Make Contacts
- GREAT 128 IDEA: Publicize Your Specialty Food Business
- GREAT 129 IDEA: Market to Uncle Sam and Other Agencies
- GREAT 130 IDEA: Get Certified as a Woman- or Minority-Owned Business
- GREAT 131 IDEA: Don't Forsake the Yellow Pages
- GREAT 132 IDEA: Send Pizza to Potential Clients
- GREAT 133 IDEA: Think BIG—Why Not?
- CHAPTER 6: People
- GREAT 134 IDEA: Cast a Wide Net to Attract Good Employees
- GREAT 135 IDEA: Write Clear Job Descriptions
- GREAT 136 IDEA: Know What Not to Ask Job Applicants
- GREAT 137 IDEA: Recruit Great Employees
- GREAT 138 IDEA: Look Far and Wide for the Best Person
- GREAT 139 IDEA: Work with People You Like
- GREAT 140 IDEA: Hire Talented Seniors
- GREAT 141 IDEA: Hire Teenagers
- GREAT 142 IDEA: Use the BATH System for Hiring
- GREAT 143 IDEA: Perform a Personnel Checkup
- GREAT 144 IDEA: Hire a Welfare Recipient
- GREAT 145 IDEA: Hire Ex-Cons
- GREAT 146 IDEA: Telecommuting as an Option
- GREAT 147 IDEA: Tailor Benefits to Employees' Needs
- GREAT 148 IDEA: Offer Classes in English as a Second Language
- GREAT 149 IDEA: Find Out How Disney Does It
- GREAT 150 IDEA: Ask Your Best Clients to Meet Key Job Candidates
- GREAT 151 IDEA: Hire an Experienced Labor Attorney
- GREAT 152 IDEA: Hire an Interim Executive
- GREAT 153 IDEA: Train Your Employees
- GREAT 154 IDEA: Offer Employees the Right Incentives
- GREAT 155 IDEA: How to Deal with Domestic Violence
- GREAT 156 IDEA: Be Serious about Your Sexual Harassment Policy
- GREAT 157 IDEA: Rely on Temps and Freelancers
- GREAT 158 IDEA: Work with a Virtual Talent Agency
- GREAT 159 IDEA: Send Gifts to an Employee's Spouse
- CHAPTER 7: Time and Personal Management Ideas
- GREAT 160 IDEA: Get Organized—Right Now
- GREAT 161 IDEA: Appoint a Personal Information Officer
- GREAT 162 IDEA: Plan “In” Days and “Out” Days
- GREAT 163 IDEA: Beat Your Deadlines
- GREAT 164 IDEA: Spend an Hour a Day Thinking
- GREAT 165 IDEA: Five Quick Time Management Tips
- GREAT 166 IDEA: Work Hard and Play Harder
- GREAT 167 IDEA: Tell the Truth
- GREAT 168 IDEA: Overcome a Fear of Public Speaking—Join Toastmasters
- GREAT 169 IDEA: Find a Mentor and Be a Mentor
- GREAT 170 IDEA: Do Something to Reduce Stress
- GREAT 171 IDEA: Put on a Happy Face
- CHAPTER 8: Customer Service
- GREAT 172 IDEA: Customer Service the Zappos Way
- GREAT 173 IDEA: Quick Customer Service Quiz
- GREAT 174 IDEA: Hire a Mystery Shopper
- GREAT 175 IDEA: Listen to the Telephone Doctor
- GREAT 176 IDEA: Don't Make Your Customers Angry
- GREAT 177 IDEA: Make House Calls or Have a Trunk Sale
- GREAT 178 IDEA: Make Apparel to Order
- GREAT 179 IDEA: Demand Great Service from Vendors
- GREAT 180 IDEA: Get to Know Your Customers Personally
- GREAT 181 IDEA: Wrap It Up
- GREAT 182 IDEA: Customer Service at Its Best
- CHAPTER 9: Going Global
- GREAT 183 IDEA: Return to Your Homeland to Export Products
- GREAT 184 IDEA: Move Your Manufacturing to Mexico
- GREAT 185 IDEA: Forge an International Alliance
- GREAT 186 IDEA: Do Business in India
- GREAT 187 IDEA: Explore Opportunities in Russia
- GREAT 188 IDEA: Do Business in China
- GREAT 189 IDEA: Meet U.S. Safety Rules for Products Made Abroad
- GREAT 190 IDEA: Learn about a Culture before Going Abroad
- GREAT 191 IDEA: Translate Your Marketing Materials
- GREAT 192 IDEA: Abide by the Etiquette of International Trade
- CHAPTER 10: Great Ideas and Insights from VIPs
- GREAT 193 IDEA: Herb Kelleher—Be a Maverick
- GREAT 194 IDEA: Lynn Tilton—Be a Modern Industrialist
- GREAT 195 IDEA: Mike Bloomberg—Keep It Simple
- GREAT 196 IDEA: Tom Peters—Forget Credentials
- GREAT 197 IDEA: Kay Koplovitz—Leverage a New Technology
- GREAT 198 IDEA: Wally Amos—Reinvent Yourself
- GREAT 199 IDEA: Lillian Vernon—Advice from the Mail-Order Queen
- GREAT 200 IDEA: Charles Shackleton—Follow Your Passion
- GREAT 201 IDEA: Set Your Ego Aside and Ask for Help
- Conclusion
- Resources
- About the Author
- Index
I DEDICATE THIS THIRD EDITION OF 201 GREAT IDEAS
to Joe, my dearest husband, whose love and wit keep me smiling, and to our wonderful kids, Jeanne and Evan Applegate, who light up our lives.
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