Chapter 5. Pay Attention!!!

One reason many people have trouble remembering something is that they don’t make a clear picture of what they want to remember, because they don’t pay enough attention in the beginning. The crucial first step to remembering anything is to PAY ATTENTION. You have to first take in the information in order to put it in your short-term or working memory and later transfer it to your long-term memory.

Naturally, you can remember all sorts of things without being particularly attentive, as unconsciously you are absorbing information all the time and much of this stays with you, even if you are unaware of it. But, this casual absorption of information can be a hitor-miss proposition. While you may take in much of this information unconsciously and may later remember things you didn’t realize you had even learned, to improve your memory you have to consciously pay attention. This approach is sometimes referred to as being “mindful,” as opposed to operating on automatic.

Certainly, you want to continue to keep most everyday processes in your life automatic, since you need to do this to move through everyday life; you can’t try to pay close attention to everything you do, since this will slow you down. Yet at the same time, you can become more aware of what you are doing on automatic and you can focus more closely on some usually automatic activities. Then, you can better remember what you want to remember, such as the names of people you meet at a business mixer or trade show.

Learning to Pay Attention

The following exercises are designed to help you pay closer attention to what you do.

Creating a Memory Trigger to Increase Your Ability to Focus

When you’re in a situation where it’s particularly important to remember something, you can remind yourself to pay close attention by using a “memory trigger.” This trigger can be almost any type of gesture or physical sign—such as bringing your thumb and forefinger together, clasping your hands so your thumbs and index finger create a spire, or raising your thumb. Or you could use a mental statement to remind yourself to pay attention. Whatever signal you choose, it’s designed to remind you that it’s now time to be especially alert and listen or watch closely, so you’ll remember all you can. If you already have a signal you like, use that, or use the following exercise to create this trigger.

  • Get relaxed, perhaps close your eyes. Then, ask yourself this question: “What mental trigger would I like to use to remind myself to pay attention?” Notice what comes into your mind. It may be a gesture, a physical movement, a mental image, or a word or phrase you say to yourself. Choose that as your trigger.

  • Now, to give power to this trigger, make the gesture or movement or let this image or word appear in your mind. Then, as you make this gesture or observe the image or word, repeatedly use this gesture for a minute or two, and as you do, say to yourself with increasing intensity: “I will pay attention now. I will be very alert and aware, and I will lock this information in my memory so I can recall it later.” This process of using the gesture and paying attention will associate the act of paying attention with the gesture.

  • Later (either the same day or the following day if you are beginning this exercise at night), practice using this trigger in some real-life situations. Find three or more times when you are especially interested in remembering something, and use your trigger to make yourself more alert. For example, when you see something you would especially like to remember (such as someone on the street, a car on the road, etc.), use your trigger to remind you to pay attention to it. Afterwards, when whatever you have seen is gone, replay it mentally in as much detail as possible to illustrate how much you can remember when you really pay attention.

  • Initially, to reinforce the association with the sign you have created, as you make this gesture, repeat the same words to yourself as in your concentration exercises: “I will pay attention now. I will be very alert and aware, and I will lock this information in my memory so I can recall it later.” Then, look or listen attentively to whatever it is you want to remember.

  • Repeat both the meditation and the real-life practice for a week to condition yourself to associate the action you want to perform (paying attention) with the trigger (raising your thumb, etc.). Once this association is locked in, continue to use the trigger in real life. As long as you continue to regularly use the trigger, you don’t need to continue practicing the exercise, since each time you use the trigger, your attention will be on high alert.

  • Then, any time you are in an important situation where you want to pay especially careful attention (such as a staff meeting or a cocktail party with prospective clients), use your trigger, and you’ll become more attentive and alert.

Using a Physical Trigger or Motion to Keep Your Attention Focused

To keep yourself from drifting off while you are listening to something or to keep your mind from wandering while you are observing or experiencing something, you can use the trigger you have created or any gesture or physical signal to remind yourself to pay attention to what you are hearing or seeing.

For example, every 20 or 30 seconds, click your fingers softly, move a toe, or move another part of your body as a reminder. Once you decide on the trigger, practice this signal to make the association with paying attention by repeatedly making this gesture and after that focus your attention on something. Then, that gesture or motion will become your trigger to pay attention.

After a while, should your attention drift away, simply repeat the trigger to bring you back to attention again.

Using Clear Memory Pictures or Recordings to Improve Your Memory

Another way to pay closer attention is to make a sharp mental picture or recording of the person, place, or event you want to remember. This process will also help you with the second phase of the memory retention process, where you encode this information using visual imagery or sounds. But this first phase is what picks up the information in the first place, much like using a camera or a cassette.

A major factor in poor remembering is that often we don’t make this picture or recording very well. As a result, we may think we remember what we have seen, but we don’t. Courtroom witnesses, for example, often recall an event inaccurately, although they may be positive they are correct. Accordingly, before you can recall or recognize something properly in the retrieval stage of the process, you first must have a clear impression of it.

One way to do this, once you are paying careful attention, is to think of yourself as a camera or cassette recorder, taking in completely accurate pictures or recordings of what you are experiencing. As you observe and listen, make your impressions like pictures or tape recordings in your mind.

It takes practice to develop this ability, and the following exercises are designed to help you do this. At first, use these exercises to get a sense of how well you already remember what you see. Then, as you practice, you’ll find you can remember more and more details.

The underlying principle of these exercises is to observe some object, person, event, or setting to take a picture, or listen to a conversation or other sounds around you. Then, turn away from what you are observing or stop listening, and recall what you can. Perhaps write down what you recall. Finally, look back and ask yourself: “How much did I remember? What did I forget? What did I recall that wasn’t there?”

At first, you may be surprised at how bad an observer or listener you are. But as you practice, you’ll improve—and your skill at remembering will carry over into other situations, because you’ll automatically start making more accurate memory pictures or recordings in your mind.

An ideal way to use these techniques is with a mental awareness trigger. Whenever you use that trigger, you will immediately imagine yourself as a camera or recorder and indelibly impress that scene on your mind for later recall.

The next three exercises are designed to give you some practice in perceiving like a camera or cassette recorder in a private controlled setting. The fourth exercise is one you can use in any situation to perceive more effectively.

Looking at Things More Accurately

This exercise will help increase your powers of observation.

  • Look at a scene in front of you that has a lot of different things in it. These can be different objects, people who are mostly stationery (i.e., sitting down, not a bustling crowd), scenery, etc. Or use a picture of such a scene. Then, stare at this scene for about a minute, and as you do, imagine you are taking a picture of it, as if your mind is a camera taking a snapshot. As you do so, notice as many things about the scene as you can. Pay attention to forms, colors, the number of objects or people there, the relationship between things, etc.

  • Then, look away from that scene, and try to recreate it as accurately as possible in your mind’s eye. As when you really looked at the scene, notice the forms, colors, number of objects or people, and the relationship between things.

  • Next, to check your accuracy, without looking back, write down a list of what you saw in as much detail as possible.

  • Finally, rate your accuracy and your completeness by rating your observations. To score your level of accuracy, designate each accurate observation with a +2. Score each inaccurate observation with a1. Score each invented observation with a2. Then, tally up your score and note the result. To score your level of completeness, estimate the total number of observations you think were possible in the scene and divide by the number of observations you made, to get your completeness score. As you continue to practice with this exercise, you’ll find your score for both accuracy and completeness should go up.

Listening to What You Hear

This exercise will help you become more aware of what you hear and help you listen more completely and correctly.

  • Tape a short segment of conversation or some sounds on a tape cassette. You can record this from an ongoing conversation, from a television or radio program, or from ambient sounds on the street around you. Tape for 2 to 3 minutes.

  • Then, while you are taping or later when you play back the recording, concentrate on listening as intently and carefully as possible. Imagine you are a tape recorder that is recording every bit of conversation clearly and accurately. Either way, as you are taping or playing back the recording, really listen. Perhaps form images in your mind as you do.

  • At the end of the recording, try to recall the conversation or sounds in as much detail as possible. Perhaps imagine yourself as a tape recorder playing this back. Additionally, try to remember what you heard in sequence as best you can.

  • To check your accuracy, write down a list of what you heard in as much detail as possible. You needn’t write everything down word for word, but write down enough to indicate the gist of each thought or statement. Then, play back the tape, and review how complete and accurate you were.

  • Finally, rate your accuracy and completeness by rating your recall of the conversation. To score your level of accuracy, designate each accurate recollection with a +2. Score each inaccurate recollection with a1. Score each invented recollection with a2. Then, tally up your score and note the result. To score your level of completeness, estimate the total number of recollections you think were possible in what you heard and divide by the number of recollections you made, to get your completeness score. Give yourself 10 bonus points if you got everything in sequence; 5 bonus points if you got most things in sequence. Finally, total and divide this result by your estimated number of total sounds, statements, or phrases for your percentage rating.

  • As you continue to practice with this exercise, you’ll find your score for both accuracy and completeness should go up.

Seeing Like a Camera; Listening Like a Cassette Recorder

This exercise will help you observe or listen more accurately and completely in everyday situations.

  • You can use this technique wherever you are—it’s especially ideal for parties, business networking meetings, and other important occasions where you want to be sure to remember things accurately. Also, you can use this technique to practice and sharpen your skills when you’re waiting in line, traveling in a bus, in a theater lobby at intermission, and in places where you are waiting for something to happen.

  • Simply imagine you are a camera and snap a picture of what you see. Or imagine you are a cassette recorder picking up a conversation. Or be a sound film camera and pick up both.

  • Afterwards, turn away or close your eyes if convenient, and for a few seconds, focus on what you have just seen or heard. If you have taken a picture, visualize it intently in your mind’s eye and concentrate. What objects or people do you see? What colors or details do you notice? What furniture is in the room? What are the people wearing?

  • Then, look at the scene and compare your picture with what you see now. What did you leave out? What did you add that wasn’t there? What details did you observe incorrectly? The more you do this, the more complete and accurate your picture will be.

  • If you have tried to listen like a cassette recorder, replay what you have heard in your mind. What did people say? What sounds did you hear around you? You won’t be able to actually hear these conversations or sounds again, but you can get a sense of how much detail you were able to pick up. The more you practice, the more fully you will hear.

  • If you have imagined yourself as a sound film camera, review both the pictures and sounds.

Experiencing an Object

This exercise will help you become more aware of what you see and help you perceive more completely and correctly.

  • Place a common object or group of objects in front of you (such as a collection of objects from your desk, a painting on your wall, an advertisement or picture from a magazine, a flower arrangement in a vase). Stare at the object or group of objects for about a minute, and notice as many things about it as you can, such as its form, texture, color, design, pattern, and so on. Be aware of how many objects there are, and catalog the names of all the objects in your mind.

  • Then, remove the object, or groups of objects, so it is out of sight, but continue looking at the spot where it was, and imagine the object(s) as still there. Try to recreate what you saw with as much detail as you can.

  • To check your accuracy, write down a list of what you saw. Then, look at what you observed again and see how accurate you were.

  • To chart your progress each time, score the total number of observations you think were possible (this will vary with each observer), and score each of your accurate observations with a +2. Score each of your inaccurate observations with a1, and your invented observations with a2. Finally, total and divide by your estimated number of total observations for your percentage rating.

  • As you continue to practice with this exercise, you’ll find your rating will go up.

More Tips for Paying Attention

Using Note Taking to Stay Focused

Another way to better pay attention, as well as better encode material later, since you are using more sensory input channels, is to take notes in situations where it is appropriate to do so (such as when you are listening to a lecture in class, to a speech, or to a discussion at a meeting). Even if you never look at the notes later, just the process of taking the notes will keep you more mentally alert as you listen and observe more attentively. Plus the note taking will reinforce what you hear, since you will take in the information visually (what you write down) and kinetically (the physical process of writing down what you hear).

The way to take good notes is to write down key points the person is making. The act of writing will focus your attention so you absorb more information. Take detailed notes if that helps you better understand and think about what you are hearing. Alternatively, if a lot of writing interferes with listening to what is coming next, just write down main phrases and concepts. The key is to write something to keep you alert and focused.

That’s what Alison, a college student, discovered. Initially, she found it hard to listen to lectures, because she would grow restless and her mind would drift, and she would begin thinking about all sorts of things other than the lecture—what happened the night before, the patterns of sunlight on the leaves outside, her plans for tomorrow. Then, suddenly, she would realize she had drifted off and pull herself back, but by then she had missed several minutes of lecture, and after a few minutes, she would drift off again.

But finally, she overcame the problem by taking notes as quickly as she could, which focused her mind on the lecture by forcing her to pay attention, even though she might not need all the information. Later, she could decide what information was useful. As a result, she did better in her classes, because she remembered more. And later, she transferred her skill at note taking to pay attention into the business world. There, taking comprehensive notes at meetings not only helped her stay focused but provided a detailed record she could use in writing up reports and action memos based on the meetings.

Listening Proactively

Another way to stay attentive, as well as make a memory more vivid when you encode it, is to use proactive listening where you react to and comment mentally on what you are hearing. You can think about what you are hearing, because we think several times faster than people speak. For example, when you listen to a lecture or a conversation, the person talks at about one third or one quarter the rate at which you can think. So you can use that additional time to actively reflect on what that person is saying—say, by responding with a mental commentary. That time lag between speaking and thinking also allows you to take detailed notes at a lecture while still listening to the speaker—you are in effect writing in between the spaces. Both the mental commentary and the process of note taking are ways to help you stay attentive.

This proactive listening—actively thinking while you listen—will force you to pay more attention since you are processing and responding to this material, not just taking it in.

For example, say you are listening to a speech. You might ask yourself questions like: What is the speaker’s main point here? What do I think about it? Do I agree or disagree?

Obviously, you don’t want to let this technique cause you to get so caught up in your questions and commentary that you stop listening to something and go off on a mental tangent. Thus, keep your mental questions or comments short, so you can quickly return back to what the person is saying. In short, you are engaging in a mental dialogue with the person you are listening to, so you are listening more proactively, but not slipping into a mental monologue where you get so caught up in your own thoughts that you tune the speaker out.

While this mental dialogue process is ideal when you are a passive listener, you can also use it when you are having an extended conversation with someone, particularly if it turns to a serious discussion. The technique is ideal to keep you focused and more attentive to what the person is saying.

Initially, you have to remind yourself to use this process, say by using a trigger. But after a while it will become second nature, so you can listen proactively whenever you want. This technique can also work in an extended conversation you are having with a friend or colleague, to keep you focused and more attentive to what the person is saying.

Observing Proactively

Just as listening attentively and proactively will help you remember more, so will observing proactively. The process is similar to what you do when you listen this way.

In this case, as you observe something, you don’t only passively receive this information, but you actively respond to it as you receive it. For example, as you look at something, reflect on what you are seeing. Talk to yourself about what you are seeing and what you think and feel about it. Perhaps compare what you are seeing now to something else you have seen that looks the same or looks different (such as you might do in seeing a painting in an art gallery, comparing the landscape in one country to the landscape in another).

Increasing Your Ability to Maintain Interest

If you find your interest flagging as you are trying to pay attention, concentrate, or make connections, try taking a quick mental break or injecting a quick dose of humor to boost your energy to stay focused and attentive. The process is a little like the runner who stops for a moment on the track for a quick energy drink to get that push to go on. Likewise, you may need a quick infusion of mental energy to stay on track.

Here are a few suggestions for quick mental energy breaks—and you can think of others yourself:

1. Tell yourself “Time Out,” and glance around for a few seconds taking mental pictures, as you imagine yourself getting a charge of energy from each picture. When you focus back on your task, imagine that this renewed energy charge is spreading through you, giving you more and more energy for what you are doing.

2. As you look at a person who is talking, think of a funny statement, image, or joke that might fit that person. Then, after a few seconds of comic relief, feel energized and ready to go on again in a more serious vein.

3. Do a quick energy recharging exercise. Think of an image of power and energy (such as a picture of a professional athlete, rocket, or flashing neon sign saying “Energy”), and as you do, say an energy-increasing affirmation to yourself, such as: “I am feeling energized . . . I am feeling energized . . . I feel more power and energy than ever . . . I feel more power and energy than ever.”

Then, after your mental energy break, return feeling recharged and ready to go again.

Prepare Yourself to Pay Attention

Now try putting these techniques for paying attention into practice. Before you go to a meeting, have a conversation with someone, or any other event, remind yourself that you will actively react in your mind to what is said, and if you expect to take notes, remind yourself that you will take these in as much detail as possible. Also, remind yourself that you will actively react in your mind to what the person is saying and what you are writing. If you go to view something (such as in an art gallery or on a sightseeing trip), remind yourself that you will actively think about what you are seeing and compare and contrast it with other things.

In short, before you do something where you want to better focus, concentrate, and learn more, remind yourself to approach the experience in an active information-receiving and -perceiving mode. Then you will actively react to what you are seeing, and you may incorporate this information in another sensory channel, as well.

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