,

COMPANY INDEX

A

Ace Hardware, 302

Adelphia, 10

Adidas, 606, 911

Advanced Micro Devices, 613, 984

Ag-Chem, 403

Ahold NV, 157

AIG, 7, 49, 212

Alcoa (Aluminum Company of America), 635

Allegiant Airlines, 909

Alliance Atlantis Communications Inc., 817

Altria, 516

Aluminum Company of America (Alcoa), 635

Amazon.com, 4, 45, 92, 153, 181, 209, 218, 220, 268, 322, 422, 465–466, 514, 561, 641, 679–680, 733, 771, 834, 887, 1030, 1081, D1–D4

American Airlines, 108, 526, 895, 1039, 1050

American Cancer Society, 608

American Exploration Company, 515

American Express Company, 432, 522, 696, 1230, 1271

American LaFrance, 938

American Standard, 850

American Van Lines, 1127

America Online (AOL), 516, 738, 740

Ampex, 1247

Anaheim Angels, 747

Anchor Glass Container Corporation, 935

AOL, see America Online

AOL Time Warner, Inc., 740

Apple Inc., 4, 5, 11, 33, 44, 80, 91–92, 153, 181, 208–209, 215, 250, 267, 305, 311–312, 407, 422, 453, 488, 514, 560–561, 631, 640–641, 643, 663, 669, 679, 720, 732, 759, 770, 776, 834, 871, 886, A1–A4

AT&T, 4, 747, 895, 1033

Avis, 470, 477, 747

B

Baan NV, 157

Balanced Scorecard Institute, 1223

Bank One Corporation, 75

Barnes and Noble, 1071–1072

Barrick Gold Corporation, 1241

Ben & Jerry's Homemade, Inc., 982–984, 988

Berkshire Hathaway, 181, 516, 657

Best Buy, 9, 109, 156, 488

Beverly Hills Fan Company, 1269

BHP Billiton, 488

Bill and Melinda Gates Foundation, 30

Boeing Capital Corporation, 475, 898

Boeing Company, 485, 516, 854, 908, 1227, 1232

Bogan Communications, 540

Boise Cascade, 479

BP, 289

Breyer, 516

Bristol-Myers Squibb, 286, 866

Buck Knives, 1238

Budget (car rentals), 470

C

Cadbury-Schweppes, 10

California State University-Fullerton, 12

Campbell Soup Company, 286, 478, 850, 895, 1226–1227, 1241, 1269

Capital Cities/ABC, Inc., 747

Capt'n Eli Root Beer Company, 209

Cargill Inc., 608

Caterpillar Inc., 274–276, 288, 472, 527–528, 608, 901, 992, 998

CBS, 490

Center Ice Consultants, 984

Century 21, 747

Cerberus, 684

Chase, 75, 1194

Chevron, 479

Chicago Tribune, 1194

Chiquita Brands International, 937

Chrysler, 48, 684, 1191

Cisco Systems, 171, 211, 322, 447, 516, 865, 1137

Citibank, 451

Citicorp, 12

Citigroup, 11

CKE, 516

Clif Bar & Company, 2, 3, 47

The Coca-Cola Company, 4, 10, 44, 48, 153, 209, 267, 322, 422, 465, 514, 516, 561, 641, 679, 733, 770, 834, 886–887, 900, 911, 984, 1071, 1227, C1–C4

Coldwell Banker, 747

Columbia Sportswear Company, 817

Commonwealth Edison, 626

Computer Associates International, Inc., 102, 1172

ConAgra Foods, 234, 650

ConocoPhilips, 488

Consolidated Edison, 854

Consumers Packaging Inc., 935

Continental Bank, 475

Cooper Tire & Rubber Company, 180

Costco Wholesale Corp., 228, 270, 532, 780

Countrywide Financial Corporation, 446

Craig Consumer Electronics, 278

Credit Suisse Group, 63

Crocs, Inc., 10

Current Designs, 892, 894, 900, 933, 1025, 1069–1070, 1170, 1220, 1267

Cypress Semiconductor Corporation, 817

D

Daimler-Chrysler, 684, 937

Dairy Queen, 516

Dell Computer Corporation, 65, 276–277, 895, 910, 998, 1240, 1241

Dell Financial Services, 475

Deloitte & Touche, 603

Delta Airlines, Inc., 100, 108, 402, 403, 485, 1194

Dick's Sporting Goods, 902

Discover, 438

Disneyland, 747

Disney World, 747

Dow Chemical, 901, 984

Duke Energy Co., 1033, 1127, 1142

Dun & Bradstreet, 842

DuPont, 687, 984

Dynegy, Inc., 837

E

Earthlink, 625

Eastman Kodak Company, 777, 992

eBay, 235

Eli Lily, 377

Enron Corp., 7, 29, 49, 235, 609, 866, 895

Ernst & Young, 603

ESPN, 516, 747

Ethan Allen, 1235

ExxonMobil Corporation, 11, 289, 516, 940, 984

F

Facebook, 611, 643, 658

Fannie Mae, 75, 112

Federal Bureau of Investigation (FBI), 4

FedEx, 895

Fiat/Chrysler, 48

FlightServe, 1045, 1073

Florida Citrus Company, 862

Ford Motor Company, 4, 11, 12, 219, 277, 289, 684, 695, 937, 998, 1039, 1142

FOX, 490

Fox Broadcasting, 1129

Frito-Lay, 747

G

Gatorade, 747

GE, see General Electric

General Dynamics Corp., 861

General Electric (GE), 6, 226, 377, 516, 608, 650, 740, 896, 911, 957, 980, 992

General Mills, 181, 478, 984

General Motors (GM), 5, 7, 277, 453, 611, 684, 696, 865, 870, 895, 910, 941, 1226, 1232

Gibson Greetings, Inc., 1226

Gillette Company, 741, 746, 773

Glassmaster Co., 1222–1223

GM, see General Motors

Goldman Sachs, 12, 212, 956

Goodyear, 1236

Google, 12, 30, 181, 608, 614, 658

Green Bay Packers, 52, 92–93

Groupon, 98–99

Gulf Oil, 611

H

Harley-Davidson, 998

HealthSouth, 7

Hershey, 987

Hertz Car Rental, 470, 699

Hewlett-Packard (HP), 895, 908, 1000, 1193, 1226, 1232

Hilton Hotels Corporation, 475, 911, 1033

Holland America Line, 1240

Home Depot, 4, 278, 302, 473

Honda, 1139

Household International, 339

Howard Johnson, 747

HP, see Hewlett-Packard

H&R Block, 985

Hughes Aircraft Co., 861

I

IBM, 491, 608, 612n. 1, 631, 657, 898, 940, 1180

Ice Rink Events, 984

Institutional Shareholder Services, 617

Intel, 48, 181, 695, 910, 984, 998

InterContinental, 475

International Outsourcing Services, LLC, 59

Intuit Inc., 328, 331, 369

iSuppli, 947

IT&T, 2

J

J.C. Penney Company, Inc., 431, 456, 780, 842

Jiffy Lube, 985

John Deere Capital Corporation, 475

Johnson & Johnson, 181

Jostens, Inc., 1193

J.P. Morgan Leasing, 475

K

Kaiser Permanente, 984

Kellogg Company, 701, 940, 984, 991–996, 998, 1039

Kmart Stores, 854

Kodak, 209, 793

Kohl's Corporation, 780

KPMG, 603

Kraft Foods, 59, 181

Krispy Kreme, 102

Krogers Co., 219, 286, 553, 854

L

Leslie Fay, 278, 323

Lockheed Martin Corporation, 171, 485, 658

Loews Corporation, 615

Louis Vuitton, 896

Lucent Technologies, 895

M

McDonald's Corporation, 10, 12, 48, 488, 501, 516, 608, 697, 822, 1178

McDonnell Douglas, 898

McKesson Corporation, 218, 323

McKessor Corporation, 403

Macy's, 842, 843, 848–858, 876, 1142

Madison Square Garden, 1081

Mahany Welding Supply, 1001

Major League Baseball Players Association, 7

Manville Corp., 529

Marcus Corporation, 182

Marriott Hotels, 475, 478, 1033, 1126

Massachusetts General Hospital, 12, 1032

MasterCard, 438

Maxwell Car Company, 684

Mayo Clinic, 956, 984

Medtronic Inc., 689

Merrill Lynch, 12

MF Global Holdings Ltd., 52–53, 55, 609

Microsoft Corporation, 5, 61, 95, 226, 235, 472, 488, 516, 776, 794, 870, 894

Mighty Ducks, 747

Minnesota Mining and Manufacturing Company (3M), 181, 454, 553

Mitsubishi, 774

Moody's Investment Service, 842

Morgan Stanley, 751

Morrow Snowboards, Inc., 221, 270

Motorola, 286, 863

Museum of Contemporary Art, 1097

N

NBC, 490, 516

NBCUniversal, 1129

NEC, 157

Nestlé, 48

Network Computing Devices Inc., 1117

New York Times, 1194

NFL, 490

Nike, 4, 606–609, 612, 614, 615, 621, 650, 656, 658, 848, 898, 1033, 1226, 1241

Nissan, 1240

Nissan Motors, 937

Nordstrom Inc., 183, 440, 467, 472, 876

Northwest Airlines, 1050

O

Office Depot, 218

Omnicom, 984

1-800-GOT-JUNK, 1122–1123

Oracle Corporation, 331, 794

Owens-Illinois, Inc., 493

P

Parlex Corporation, 978

Parmalat, 49, 425, 788

Patriarch Partners, 938

PepsiCo, Inc., 4–5, 13, 30, 44, 59, 100, 153, 191, 209, 229, 267, 270, 288, 322, 422, 465, 514, 560–561, 608, 625, 641, 662, 679, 733, 747, 759, 770, 834, 886–887, 984, B1–B5

Phillip Morris, 516, 689

Pilgrim's Pride, 234

Pizza Hut, 516

Plains All American Pipeline LP, 689

Positively-You.com, 1074–1075, 1078

Pratt and Whitney, 957

PricewaterhouseCoopers, 603, 956

Princeton University, 1097

Procter & Gamble, 12, 181, 183, 492–493, 516, 615, 741, 746, 773, 863, 902, 1137, 1180

Prudential Real Estate, 12

Q

Quad Graphics, 940

Quaker Oats, 288, 747, 1011

R

Radio Shack, 94

Ramada Inn, 747

Razor & Tie Music, 556

Recreational Equipment Incorporated (REI), 216–218, 222, 226

Red Cross, 30

Reebok International Ltd., 286, 606, 622, 644, 1033

REI, see Recreational Equipment Incorporated

REL Consultancy Group, 182

Renault, 1240

Rent-A-Wreck, 470–474, 477, 488, 490, 516

Republic Carloading, 177, 212

Rhino Foods, Inc., 6, 160

Rite Aid, 430

Royal Ahold, 49, 425

Royal Dutch/Shell, 289, 487, 984

S

SafeNet, 620

Safeway, 378, 854

Sage Group, 331

Salvation Army, 608

Sam's Club, 292

San Diego Zoo, 1134

SAP AG, 331

Sara Lee, 900, 1226

Satyam Computer Services, 49, 425

Schering-Plough, 898

Sears, Roebuck and Company, 1241

Shell, 289, 487, 490

Sherwin Williams, 984

Siebel Systems, 1139

Simon Properties Group, 689

Skype, 235

Smucker's, 998

Softbank Corp., 491

Solectron Corporation, 1226

Sony, 48, 293, 324

Southwest Airlines, 100, 179, 472, 1031, 1032

Sports Illustrated, 526

Sprint, 525

Standard & Poor's, 842

Stanley Black & Decker Manufacturing Company, 286, 529

Starbucks, 30, 286, 658, 911, 1176, 1192

Startheregoplaces.com, 31

Stephanie's Gourmet Coffee and More, 374, 376, 378, 380, 382, 387

Subway, 490

SUPERVALU, 670

Susan's Chili Factory, 1183

T

Taco Bell, 516

Target Corporation, 278, 394, 502, 780, 882

Tektronix Inc., 659

Texaco Oil Company, 452

Texas Instruments, 1247

3M, see Minnesota Mining and Manufacturing Company (3M)

Tiffany & Co., 854

Time Warner, Inc., 6, 180, 516, 738–740, 744–746, 1079, 1120

Toyota, 48, 909, 911

Trek, 12, 1234

Tropicana, 747

True Value Hardware, 278

Turner Broadcasting, 740, 744, 746

U

U-Haul, 1035

Unilever, 1194

United Airlines, 6, 108, 526, 777, 1032, 1194, 1197

United States Steel Corp., 1039

United Stationers, 218

UPS, 181

U.S. Navy, 1180

US Bancorp Equipment Finance, 475

USX, 984

V

Van Meter Industrial, Inc., 648–649

Verizon, 1244

Visa, 438, 440, 451, 453, 456, 463

Vodafone/Mannesmann, 48

W

Wachovia, 432

Walgreen Drugs, 286

Walgreens, 218

Wal-Mart Stores, Inc., 4, 11, 45, 92, 153, 209, 216, 218, 268, 278, 292–293, 302, 322, 394, 422, 465–466, 472, 514, 561, 641, 679–680, 733, 771, 780, 834, 854, 882, 887, 911, 1194, E1–E4

Walt Disney Company, 6, 181, 488, 516, 662, 747, 940, 984

Walt Disney Productions, 100

Warner Brothers, 984, 1011

Waste Management Company, 75

Wells Fargo Bank, 376, 432, 695

Wendy's International, 286, 472, 516

Wenonah Canoe, 892, 933

Westinghouse, 1247

Weyerhaeuser Co., 862

Whirlpool, 850, 901

Whitehall-Robins, 428–429, 437

Whole Foods Market, 181

Willard & Shullman Group Ltd., 1077

World Bank, 1180

WorldCom, Inc., 7, 29, 49, 383, 483, 609, 837, 849, 866

X

Xerox, 895

XM Satellite Radio Holdings, 1089

Y

Yahoo! Inc., 179, 531, 550, 842

Yale Express, 177, 211–212

Young & Rubicam, 984

Yum Brands, 516

Z

Zetar plc, 4, 51, 98, 195, 212, 215, 273, 327, 427, 469, 521, 565, 646, 683, 737, 838, 839, 891, F1–F4