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by Thomas R. Martin, Professor Brad Rawlins, Professor Shannon A. Bowen
An Overview of The Public Relations Function, Second Edition, 2nd Edition
Cover
Half Title Page
Title Page
Copyright
Contents
List of Figures
List of Tables
Preface
Acknowledgments
Part 1 Mastering the Principles
Chapter 1 Why Do Public Relations?
Chapter 2 What Is Public Relations?
Chapter 3 Models of Public Relations and Its Subfunctions
Chapter 4 The Management Function of Public Relations
Part 2 Organizations and Processes
Chapter 5 Organizational Factors, Culture, Character, and Structure
Chapter 6 How Public Relations Contributes to Organizational Effectiveness
Chapter 7 Managing Stakeholders and Publics
Chapter 8 Public Relations Research
Chapter 9 The Public Relations Process—“RACE”
Part 3 Advanced Practices in Public Relations Management
Chapter 10 Issues Management and Sectors of the Public Relations Industry
Chapter 11 Ethics, Counseling Roles, Leadership, and Moral Analyses
Chapter 12 Organizational Effectiveness: Excellence in Public Relations Management
Notes
References
About the Authors
Index
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