Contents
1. The L.A. Goldrush—Thirty Years of Studio Excellence
2. Yesterday, Today, and Tomorrow—Where We've Been and Where We're Going
PART II. GOING GLOBAL — THE NEW REALITIES
3. The Global Recording Village Is Now
5. Motherships and Satellites: The New Generation
6. So You Want to Build a Recording Studio?
7. Tips for the Smaller Studio
PART III. CREATING AND MAINTAINING SUCCESS
8. Twelve Steps Toward Better Management
11. Covet Your Second Thoughts
13. Audio Recording in the 21st Century
14. Diversification: Providing New Services to Different Clients
15. Secrets of Success on the New Recording Frontier
PART V. CREATIVE MARKETING AND PROMOTION
17. Attracting the Client: Record, Film, and Television Companies
18. Attracting the Mix: Music Producers and Audio Engineers
20. Market-Driven Profit Centers—Finding Your Niche
22. Profit Today, Prepare for Tomorrow
23. Profit from Your Financial Statements
24. The Art of Credit and Collection
25. Equipment Leasing—Is It for You?
27. Examining Your Profit Centers
28. A Few Good Chess Moves Can Boost Your Profitability
29. Learn from Outsiders What Is Best for Your Business
PART VIII. THE IMPORTANCE OF CONVENTIONS
31. AES Europe—A Different Perspective
32. NAB Means New Audio Business
PART IX. EFFICIENT FACILITY MANAGEMENT
33. Communication Then and Now
34. Good Insurance Is the Best Policy
35. Projecting Future Business—While You Enjoy It!
36. The Paper Tiger Can Destroy You—Training Is the Answer
37. Absolute Symbiosis—Suppliers and Providers
38. The Changing Roles of Music Producer and Audio Engineer
39. Console Obsolescence—What Do I Do Now?
40. Acoustics for the 21st Century
41. The Second Digital Revolution
42. Recording for Profit—The Sound of Money
Epilogue: Woodstock ‘94—A Major Pro Audio Case History
Appendix I. The Record Plant—A Legacy of Hits by David Goggin