ENDNOTES

INTRODUCTION

1. Cerf, Morgan. “Neuroscientists Have Identified How Exactly a Deep Breath Changes Your Mind.” November 19, 2007. Quartzy.qz.com. https://quartzy.qz.com/1132986/neuroscientists-have-identified-how-exactly-a-deep-breath-changes-your-mind/.

2. Axe, Josh. “10 Ways Chronic Stress Is Killing Your Quality of Life.” DrAxe.com. https://draxe.com/10-ways-chronic-stress-is-killing-your-quality-of-life/.

3. Feifer, Jason. “Lessons Learned from Interviewing the Editor in Chief of Entrepreneur Magazine, Jason Feifer.” LinkedIn. May 5, 2018. www.linkedin.com/pulse/lessons-learned-from-interviewing-editor-chief-magazine-mark-metry/.

CHAPTER 1

4. Goh, Crystal. “Your Breath Is Your Brain's Remote Control.” Mindful.Org. February 16, 2017. www.mindful.org/breath-brains-remote-control/.

5. Ben-Shahar, Tal. “The Wonders of Deep Breathing.” Spirituality & Health. March 16, 2014. https://spiritualityhealth.com/articles/2014/03/06/wonders-deep-breathing.

6. “How to Detoxify Your Body.” Go Methodology. January 24, 2017. www.gomethodology.com/blog/2017/1/24/how-to-detoxify-your-body.

7. Boncompagni, Tatiana, and Andrew D. Huberman. “Want a Better Workout? Just Breathe.” The New York Times. January 4, 2018. www.nytimes.com/2018/01/04/nyregion/want-a-better-workout-just-breathe.html.

8. AZquotes. www.azquotes.com/quote/868839.

9. Tjan, Anthony K. “How Leaders Become Self-Aware.” Harvard Business Review. July 19, 2012. https://hbr.org/2012/07/how-leaders-become-self-aware.

10. Winkler, Becky. “Share New Study Shows Nice Guys Finish First.” American Marketing Association. www.amanet.org/training/articles/new-study-shows-nice-guys-finish-first.aspx?pcode=XCRP.

11. Eurich, Tascha. “What Self-Awareness Really Is (and How to Cultivate It).” HBR.org. January 4, 2018. https://hbr.org/2018/01/what-self-awareness-really-is-and-how-to-cultivate-it.

12. Bach, David. “Rewire Your Body's Stress Reaction.” Itunes.com. January 2, 2018. https://itunes.apple.com/us/podcast/neuronfire/id1261623813?mt=2.

CHAPTER 2

13. Reynolds, Susan. “Happy Brain, Happy Life.” Psychology Today. August 2, 2011. www.psychologytoday.com/us/blog/prime-your-gray-cells/201108/happy-brain-happy-life.

14. Salvi, C., E. Bricolo, S. L. Franconeri, J. Kounios, and M. Beeman. “Sudden Insight Is Associated with Shutting Out Visual Inputs.” PubMed.gov. December 22, 2015. www.ncbi.nlm.nih.gov/pubmed/26268431.

15. Tan, Chade-Meng. Search Inside Yourself. GoodReads.com.www.goodreads.com/author/show/5285801.Chade_Meng_Tan.

16. Sathyanarayana Rao, T. S., M. R. Asha, K. S. Jagannatha Rao, and P. Vasudevaraju. “The BioChemistry of Belief.” NCBI NIH. October 2009. www.ncbi.nlm.nih.gov/pmc/articles/PMC2802367/.

17. Amortegui, Jessica. “Why Finding Meaning at Work Is More Important than Feeling Happy.” FastCompany.com. June 6, 2014. www.fastcompany.com/3032126/how-to-find-meaning-during-your-pursuit-of-happiness-at-work.

18. Rosenbaum, Steven, and Tony Hsieh. “The Happiness Culture: Zappos Isn't a Company — It's a Mission.” FastCompany.com. June 4, 2010. www.fastcompany.com/1657030/happiness-culture-zappos-isnt-company-its-mission.

19. Read. Think. Act. “We're in the People Business.” https://readthinkact.com/were-in-the-people-business/.

20. Chouinard, Yvon. “Patagonia B corp.” Patagonia.com. www.patagonia.com/b-lab.html.

21. Abrams, Sandy, and Yancey Strickler. “Small Crowdfunding Donations Have Large Economic Impact.” HuffingtonPost.com. August 9, 2016. www.huffingtonpost.com/sandy-abrams/small-crowdfunding-donati_b_11355180.html.

22. Ferriss, Tim, and Astro Teller. “Tim Ferriss Podcast.” YouTube.com. October 29, 2015. www.youtube.com/watch?v=WQxBr9fQjhY.

23. Greenberg, Melanie. “Why Some Stress Is Good For You.” Psychology Today. December 18, 2016. www.psychologytoday.com/us/blog/the-mindful-self-express/201612/why-some-stress-is-good-you.

CHAPTER 3

24. Rifkin, Rachael, and John Luckovich. “How Shallow Breathing Affects Your Whole Body.” Headspace.com. www.headspace.com/blog/2017/08/15/shallow-breathing-whole-body/.

25. Walton, Alice G. “Science Illuminates Why Slow Breathing Calms the Mind.” Forbes. March 31, 2017. www.forbes.com/sites/alicegwalton/2017/03/31/science-illuminates-why-slow-breathing-calms-the-mind/#3436ed737df6.

26. Perry, Philip, and Christina Zelano. “How We Breathe Affects Our Thoughts and Emotions, Northwestern Researchers Find.” BigThink.com. http://bigthink.com/philip-perry/how-we-breathe-effects-our-thoughts-and-feelings-northwestern-neuroscientists-find.

27. DiSalvo, David. “How Breathing Calms Your Brain, and Other Science-Based Benefits of Controlled Breathing.” Forbes. November 29, 2017. www.forbes.com/sites/daviddisalvo/2017/11/29/how-breathing-calms-your-brain-and-other-science-based-benefits-of-controlled-breathing/#3e0d2b752221.

28. “Relaxation Techniques: Breath Control Helps Quell Errant Stress Response.” Harvard Health Publishing. January 2015. www.health.harvard.edu/mind-and-mood/relaxation-techniques-breath-control-helps-quell-errant-stress-response.

29. Eisler, Melissa. “Learn the Ujjayi Breath, an Ancient Yogic Breathing Technique.” Chopra.com. https://chopra.com/articles/learn-the-ujjayi-breath-an-ancient-yogic-breathing-technique.

30. Jeary, Tony. “Clarity: Your First Priority.” Success.com. November 4, 2014.

31. Kamen, Dr. Randy. “The Transformative Power of Gratitude.” Huffington Post. April 1, 2015. www.huffingtonpost.com/randy-kamen-gredinger/the-transformative-power-_2_b_6982152.html.

CHAPTER 4

32. Cytowic, Richard E. “Your Brain on Screens.” The American Interest. June 9, 2015. www.the-american-interest.com/2015/06/09/your-brain-on-screens/.

33. Zomorodi, Manoush. “How Boredom Can Lead to Your Most Brilliant Ideas.” TED.com. April 2017. www.ted.com/talks/manoush_zomorodi_how_boredom_can_lead_to_your_most_brilliant_ideas?language=en.

34. Richtel, Matt, and Loren Frank. “Digital Devices Deprive Brain of Needed Downtime.” The New York Times. August 24, 2010. www.nytimes.com/2010/08/25/technology/25brain.html?scp=1&sq=downtime&st=cse&_r=0.

35. Kelly, Caitlin, and Chade-Meng Tan. “O.K., Google, Take a Deep Breath.” The New York Times. April 28, 2012. www.nytimes.com/2012/04/29/technology/google-course-asks-employees-to-take-a-deep-breath.html.

36. Grosse, Jessica, and Alex Soojung-Kim Pang. “4 Ways to Cure Your Technical ‘Distraction Addiction.’” FastCompany.com. September 24, 2013. www.fastcompany.com/3018102/4-ways-to-cure-your-technological-distraction-addiction.

37. Axe, Josh. “10 Ways Chronic Stress Is Killing Your Way of Life.” DrAxe.com. https://draxe.com/10-ways-chronic-stress-is-killing-your-quality-of-life/.

38. Price, Catherine. How to Break Up with Your Phone: The 30-Day Plan to Take Back Your Life. Berkeley, CA: Ten Speed Press, 2018.

39. Bach, David. “Dr. David Bach.” YouTube.com. April 10, 2016. www.youtube.com/watch?v=6pzBuiIr_4I.

40. Huffington, Arianna. “The Great Awakening.” Thrive Global. January 16, 2018. www.thriveglobal.com/stories/20884-the-great-awakening.

41. Bever, Lindsey, and Kenneth Hansraj. “‘Text Neck’ Is Becoming an ‘Epidemic’ and Could Wreck Your Spine.” The Washington Post. November 20, 2014. www.washingtonpost.com/news/morning-mix/wp/2014/11/20/text-neck-is-becoming-an-epidemic-and-could-wreck-your-spine/?noredirect=on&utm_term=.5719887f5846.

42. Harris, Dan B., and Manoush Zomorodi. “Manoush Zomorodi.” Stitcher.com. January 3, 2018. www.stitcher.com/podcast/abc-news/10-happier/e/52752946.

43. West, Harry. “All Business Is Personal: Employees Need Human Connections at Work.” Entrepreneur.com. February 17, 2017. www.entrepreneur.com/article/288623.

44. Ursey, Lawton. “Your Brain Unplugged: Proof That Spacing Out Makes You More Effective.” Forbes. May 16, 2014. www.forbes.com/sites/lawtonursrey/2014/05/16/your-brain-unplugged-proof-that-spacing-out-makes-you-more-effective/#1ef0c072562445.

45. McCarthy, Jeremy, Brent Bauer, Omit Sood, Paul J. Limburg, Tanya Goodin, and Thierry Malleret. “Wellness in the Age of the Smartphone.” Squarespace.com. April 2018. https://static1.squarespace.com/static/54306a8ee4b07ea66ea32cc0/t/5ac6702ef950b7cc11212e4d/1522954292342/Wellness in the Age of the Smartphone Whitepaper.pdf.

46. Huffington, Arianna. “The Great Awakening.” Thrive Global. February 28, 2018. https://medium.com/thrive-global/the-great-awakening-8bf08fa95eda.

47. Google Wellbeing. https://wellbeing.google/#_ga=2.179902180.1735966381.1525880046-112300203.1475248017.

48. Center for Humane Technology, http://humanetech.com.

49. Crain, Esther, and Larry Rosen. “The Digital Detox That Won't Interrupt Your Life.” Men's Journal. www.mensjournal.com/health-fitness/the-digital-detox-that-won-t-interrupt-your-life-20150204/ban-devices-from-the-bedroom/.

CHAPTER 5

50. Friedman, Ron. “Your Brain's Ideal Schedule.” Harvard Business Review. March 26, 2015. https://hbr.org/ideacast/2015/03/your-brains-ideal-schedule.html.

51. Wilk, Steffanie. “Ohio State Study: Got Up on the Wrong Side of the Bed? Your Work Will Show It.” OSU.EDU. April 4, 2011. https://news.osu.edu/news/2011/04/04/newsitem3187/.

52. Cuddy, Amy. “Your Body Language May Shape Who You Are.” TED.com. June 2012. www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.

53. Sowndharaajan, K., and Songmun Kim. “Influence of Fragrances on Human Psychophysiological Activity: With Special Reference to Human Electroencephalographic Response.” NCBI NIH, November 29, 2016. www.ncbi.nlm.nih.gov/pmc/articles/PMC5198031/.

54. Johnson, Andrew J. “Cognitive Facilitation Following Intentional Odor Exposure.” NCBI NIH, May 19, 2011. www.ncbi.nlm.nih.gov/pmc/articles/PMC3231408/.

55. Clear, James. “40 Years of Stanford Research Found That People with This One Quality Are More Likely to Succeed.” JamesClear.com. https://jamesclear.com/delayed-gratification.

56. Harris, Dan B., and Daniel Pink. “‘When’ Can Make a Big Difference.” Stitcher.com. April 4, 2018. www.stitcher.com/podcast/abc-news/10-happier/e/53966612.

57. Gross, Bill. “The Single Biggest Reason Why Startups Succeed.” TED.com. March 2015. www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed#t-229869.

58. Mosconi, Dr. Lisa. “A Scientist's Guide to Eating for Brain Health.” Goop.com. https://goop.com/wellness/health/a-scientists-guide-to-eating-for-brain-health/.

59. “Lemon Water—A Morning Tonic?” Wellness Within. September 23, 2013. wellnesswithin.org/2013/09/lemon-water-a-morning-tonic/.

60. Lugavere, Max. Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life. New York: Harper Wave, 2018.

CHAPTER 6

61. Raz, Guy, and Yvon Chouinard. “How I Built This.” NPR. December 11, 2016. https://one.npr.org/fsharedMediaId=504852483:505017995.

62. Abrams, Sandy, and Mark Bertolini. “Mindfulness Is Aetna CEO's Prescription for Success.” HuffingtonPost. January 11, 2018. www.huffingtonpost.com/entry/mindfulness-is-aetna-ceos-prescription-for-success_us_5a4bf577e4b0d86c803c7a1f.

63. Tan, Chade-Meng. “Everyday Compassion at Google.” TED.com. November 2010. www.ted.com/talks/chade_meng_tan_everyday_compassion_at_google.

64. Bostelmann, Peter. “How to Bring Mindfulness to a Global Organization.” YouTube.com. April 29, 2016. www.youtube.com/watch?v=FWDxiKP0TCs.

65. Bill Duane, www.billduane.com.

66. Kim, Eugene, and Marc Benioff. “Salesforce Put a Meditation Room on Every Floor of Its New Tower Because of Buddhist Monks.” BusinessInsider.com. March 7, 2016. www.businessinsider.com/salesforce-put-a-meditation-room-on-every-floor-of-its-new-tower-2016-3.

67. Konrad, Alex, and Marc Benioff. “How Monks Convinced Marc Benioff to Install ‘Mindfulness Zones’ Throughout Sales-force's New Offices.” Forbes. March 7, 2016. www.forbes.com/sites/alexkonrad/2016/03/07/how-monks-convinced-benioff-to-put-mindfulness-zones-in-salesforce/#3bba20c1e24467.

68. Peterson, Becky, and Marc Benioff. “Marc Benioff Relies on These Monks for Guidance.” BusinessInsider.com. November 8, 2017. www.businessinsider.com/marc-benioff-monks-tips-for-mindful-meetings-2017-11.

69. Jannell MacAulay, https://jannellmacaulay.com.

70. Huffington, Arianna, and Janice Marturano. “Huffington Post Pioneer.” Institute for Mindful Leadership. April 12, 2016. www.youtube.com/watch?v=EZrXwKKWU_E.

71. Abrams, Sandy, and Kate Ross LeBlanc. “Retailer Goes All In on Meeting Customers ‘Where They Are.’” ThriveGlobal.com. January 28, 2018. https://medium.com/thrive-global/retailer-goes-all-in-on-meeting-customers-where-they-are-b58bcbde4b35.

72. Winfrey, Oprah. “The Oprah Winfrey Show Finale.” Oprah.com. May 25, 2011. www.oprah.com/oprahshow/the-oprah-winfrey-show-finale_1/7.

73. Sorveno, Chloe. “How Weight Watchers CEO Mindy Grossman Is Democratizing Wellness.” June 23, 2018. www.forbes.com/sites/chloesorvino/2018/06/23/how-weight-watchers-ceo-mindy-grossman-is-democratizing-wellness/#5be2b9547061.