Canadian Radio-television and Telecommunications Commission. September 18, 2019. “Frequently Asked Questions about Canada’s Anti-spam Legislation.” https://crtc.gc.ca/eng/com500/faq500.htm.
CBC (based on a report by David Rémaillard). July 7, 2019. “Thousands of Desjardins Members Sign Petition Demanding New SINs,” CBC website. https://www.cbc.ca/news/canada/montreal/desjardins-members-new-social-insurance-numbers-1.5202999.
Cialdini, R. 1993. Influence: The Psychology of Persuasion. New York, NY: William Morrow.
Covey, S. 2013. The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. 25th anniversary ed. New York, NY: Rosetta Books, Kindle.
Cowan, N. 2000. “The Magical Number 4 in Short-term Memory: A Reconsideration of Mental Storage Capacity.” Behavioral and Brain Sciences 24, pp. 87–185.
Davidson, T. “How to Pitch Your Financial Projections,” Foresight website. https://foresight.is/learn/presenting-financials, (accessed October 10, 2019).
Dirksen, J. 2016. Design for How People Learn. 2nd ed. San Francisco, CA: New Riders.
DocSend. n.d. “What We Learned from 200 Startups Who Raised $360M.” https://docsend.com/view/p8jxsqr, (accessed October 10, 2019).
Dow, S., A. Glassco, J. Kass, M. Schwarz, D.L. Schwarz, and S.R. Klemmer. 2010. “Parallel Prototyping Leads to Better Design Results, more Divergence, and Increased Self-Efficacy.” ACM Transactions on Computer-Human Interaction 17, no. 4, pp. 18, 1–24.
Duarte, N. 2014. Slidedocs: Spread Ideas with Effective Visual Documents. Santa Clara, CA: Duarte Inc.
Elbow, P. 2000. Everyone Can Write. New York, NY: Oxford University Press.
European Commission. n.d. “Rules for Businesses and Organisations.” https://ec.europa.eu/info/law/law-topic/data-protection/reform/rules-business-and-organisations_en, (accessed September 21, 2019).
Federal Trade Commission. March. 2019. “CAN-SPAM Act: A Compliance Guide for Business.” https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business.
GlobalWebIndex. 2019. “Social: GlobalWebIndex’s Flagship Report on the Latest Trends in Social Media,” p. 3. https://www.globalwebindex.com/hubfs/Downloads/2019%20Q1%20Social%20Flagship%20Report.pdf?utm_campaign=Social%20report%20July%202019&utm_source=hs_automation&utm_medium=email&utm_content=74226065&_hsenc=p2ANqtz-8hAe1M2SewJ-ZkcZDE7ZiyEP2cyojPG9S-50l0_LT9PEH988ukfKXkrcGf3jz3vfAVdbX1mwwOE9w4olPKssky6pqXSg&_hsmi=74226065.
Godin, S. 2018. This is Marketing. New York, NY: Portfolio/Penguin, Kindle.
Gottschall, J. 2013. The Storytelling Animal: How Stories Make Us Human. New York, NY: Houghton Mifflin/Mariner Books, Kindle.
Heath, C., and D. Heath. 2013. Decisive: How to Make Better Choices in Life and Work. Toronto, Canada: Random House, Kindle.
Kafka, F. The Metamorphosis. Trans. D. Wyllie. Project Gutenberg. http://www.gutenberg.org/files/5200/5200-h/5200-h.htm, (accessed September 28, 2009).
Kress, G., and T. van Leeuwen. 1996. Reading Images: The Grammar of Visual Design. New York, NY: Routledge.
Lakoff, G. 2014. The All New Don’t Think of an Elephant! White River Junction, VT: Chelsea Green Publishing, Kindle.
Medina, J. 2014. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. 2nd ed. Seattle, WA: Pear Press, Kindle.
Miller, G. 1956. “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.” Psychological Review 63, no. 2, pp. 81–97.
Nielsen, J. April 16, 2006.“F-shaped Pattern for Reading Web Content (Original Study).”. Nielsen Norman Group website, (accessed September 30, 2019). https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/.
Nielsen, J. “How Long Do Users Stay on Web Pages?” Nielsen Norman Group website. September 11, 2011. https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/.
Norman, D. 2004. Emotional Design: Why We Love (or Hate) Everyday Things. New York, NY: Basic Books.
Pernice, K. August 4. 2019. “The Layer-cake Pattern of Scanning Content on the Web,” Nielsen Norman Group website. https://www.nngroup.com/articles/layer-cake-pattern-scanning/, (accessed September 30, 2019).
Pipher, M. 2006. Writing to Change the World. New York, NY: Penguin, Kindle.
Porter, M. 1996. “What Is Strategy?” Harvard Business Review 74, no. 6, pp. 61–78.
Reddish, G. 2012. Letting Go of the Words: Writing Web Content that Works. 2nd ed. San Francisco, CA: Morgan Kaufmann.
Sharples, M. 1999. How We Write: Writing as Creative Design. London, UK: Routledge.
Silver, M. August 28, 2019. “Reducing Article Writing from 4 hours to 12 minutes,” Heart of Business blog. https://www.heartofbusiness.com/2019/reducing-article-writing-from-4-hours-to-12-minutes/.
Skovholt, K., and J. Svennevig. 2013. “Responses and Non-responses in Workplace Emails.” In Handbook of the Pragmatics of Computer-Mediated Communication, eds. by S. Herring and T. Virtanen. Berlin, Germany: Mouton de Gruyter, pp. 581–603. https://www.researchgate.net/publication/275958714_Skovholt_K_Svennevig_J_2013_Responses_and_Non-responses_in_Workplace_Emails_I_S_Herring_D_Stein_T_Virtanen_Eds_Handbook_of_the_Pragmatics_of_Computer-Mediated_Communication_Mouton_de_Gruyter_581-603.
Waltermire, K., and H. Perper. October 2019. “Improving Cybersecurity of Managed Service Providers: Supporting Small- and Medium-Size Businesses (draft),” Website of the National Cybersecurity Center of Excellence. https://www.nccoe.nist.gov/sites/default/files/library/project-descriptions/msp-ic-project-description-draft.pdf (accessed October 12, 2019.
Williams, J. 19891. “The Phenomenology of Error.” College Composition and Communication 32, no. 2, pp. 152–168.
Wlodkowski, R.J. 2008. Enhancing Adult Motivation to Learn. 3rd ed. San Francisco, CA: Jossey-Bass.