CONTENTS

INTRODUCTION

1 BUSINESS COMMUNICATION: ISSUES FOR MANAGEMENT ACCOUNTANTS

The Changing Role of the CFO

CFO Responsibilities

Finding Insights in Data

Budgeting

Measuring Value

Managing Risk

Specific Communication Challenges CFOs Face

Explaining Complex Issues

Communicating With Investors

Core Skills for Management Accountants

Communication

Building Relationships

Participation in Training Programmes

Taking the Initiative to Learn

Meeting Expectations

Managing Change

Chapter Summary

2 DEVELOPING COMMUNICATION COMPETENCE: FROM SCHOOL TO CFO

Communication Competencies

Communication in University Accounting Programmes

Career Paths in Accounting

Public Accounting

Management Accounting

Financial Accounting

Retaining the Next Generation of Management Accountants

Chapter Summary

3 COMMUNICATION SKILLS

Purpose of Communication

Forms of Communication

Using Communication in Business

Measuring Results

Core Skills

Listening

Speaking

Writing

Nonverbal Communication

Metacommunication

Cross-Cultural Communication

Chapter Summary

4 COMMUNICATING IN THE WORKPLACE

Face-to-Face Communication

Team Communication

Meetings

Written Communications

E-mails

Instant Messaging and Text Messaging

Memorandums

Letters

Phone

Chapter Summary

5 WRITE FROM THE START

Preparing to Write

Purpose

Subject

Audience

Delivery

The Write Mindset

Traditional Outlining

Alternatives to Traditional Outlining

Brainstorm Outline (Brainstorming)

Mind Mapping

Questioning

Free Writing

Context

Research

Chapter Summary

6 WRITING THE REPORT

Writing the First Draft

Writing Your Theme

Building Your Report Paragraph by Paragraph

Sections of a Report

Body

Executive Summary

Introduction

Conclusion

Recommendations

Editing

Chapter Summary

Appendix 6-1: Some Suggestions on How to Tighten and Strengthen Your Sentences

7 PRESENTATIONS: PLANNING AND PREPARING

Planning

Outlining Your Presentation

Storyboard: A Visual Outline

Introduction

Transitions

Guidelines for Content

Developing a Content Outline: An Example

The Close

Chapter Summary

8 PRESENTATIONS: DESIGNING AND DELIVERING

Preparing Notes for Your Presentation

Preparing Visuals for Your Presentation

Flip Charts

Whiteboards

Paper Handouts

Projectors

Slides

Designing Your Slide Presentation

Mix of Slides

Number of Slides

Design Elements

Colours

Presentation Design Example

Delivering Your Presentation

Preparation

Presentation Day

Conclusion

Resources

Chapter Summary

9 SOCIAL MEDIA IN BUSINESS

Benefits

Risks

Management Accountants and Social Media

Social Media Channels

LinkedIn

Twitter

Facebook

Google+

YouTube

Internet

Company Website

Blogs

Podcasts

Video

Web Conferencing (Webinar)

Mobile Devices

Social Media Policy

Chapter Summary

BIBLIOGRAPHY

APPENDIX A: INTERVIEWS

APPENDIX B: CORPORATE ACCOUNTING CAREER PATHS

APPENDIX C: BUSINESS PROPOSALS

APPENDIX D: CHECKLIST FOR WRITING REPORTS

APPENDIX E: CHECKLIST FOR PRESENTATIONS

APPENDIX F: RESOURCES

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