Notes

Chapter 1

  1. 1.  Danger Ranger, “Remembering Larry: A Man for Our Time,” Burning Man Journal, April 18, 2019, https://journal.burningman.org/2019/04/opinion/serious-stuff/remembering-larry-a-man-for-our-time.

  2. 2.  Burning Man, “Event FAQ,” https://burningman.org/event/preparation/faq/#qwhatisburningman, accessed July 22, 2021.

  3. 3.  Lara Richards, “All of London’s Michelin-Star Restaurants Doing Takeaway and Delivery,” TimeOut, January 29, 2021, www.timeout.com/london/news/all-of-londons-michelin-star-restaurants-doing-takeaway-and-delivery-012921.

  4. 4.  Sarah Drumm, “How to Pivot Properly,” Raconteur, October 27, 2020, www.raconteur.net/business-strategy/risk/pandemic-pivot.

  5. 5.  Ibid.

  6. 6.  Alfred Chua, “China Airlines Eyes Continued Growth in Profitable Cargo Market,” Flight Global, April 8, 2021, www.flightglobal.com/airlines/china-airlines-eyes-continued-growth-in-profitable-cargo-market/143215.article.

  7. 7.  John Rettie, “The Art Cars and Mutant Vehicles of Burning Man 2019,” Motortrend, September 11, 2019, www.motortrend.com/features/art-cars-mutant-vehicles-burning-man-2019.

  8. 8.  “Award for Tsunami Warning Pupil,” BBC News, September 9, 2005, http://news.bbc.co.uk/2/hi/uk_news/4229392.stm.

  9. 9.  Ned Rozell, “1946 Tsunami Survivor Shares Her Story,” Alaska Science Forum, University of Alaska, Fairbanks, Geophysical Institute, December 31, 2014, https://www.gi.alaska.edu/alaska-science-forum/1946-tsunami-survivor-shares-her-story.

  10. 10.  Florin Diacu, Megadisasters: The Science of Predicting the Next Catastrophe (Princeton, NJ: Princeton University Press, 2010).

  11. 11.  “Award for Tsunami Warning Pupil.”

  12. 12.  Ibid.

Chapter 2

  1. 1.  Keith Ferrazzi, “How Virtual Teams Can Outperform Traditional Teams,” hbr.org, September 26, 2012, https://hbr.org/webinar/2012/10/how-virtual-teams-can-outperfo-2.

  2. 2.  Karen Sobel-Lojeski, “The Subtle Ways Our Screens Are Pushing Us Apart,” hbr.org, April 8, 2015, https://hbr.org/2015/04/the-subtle-ways-our-screens-are-pushing-us-apart.

  3. 3.  “What Happens at an Amish Barn Raising?,” Amish America, https://amishamerica.com/what-happens-at-an-Amish-barn-raising, accessed July 22, 2021.

  4. 4.  Amy C. Edmondson, The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth (New York: John Wiley & Sons, 2018).

  5. 5.  GitLab, “Asynchronous Collaboration,” in “How Do You Collaborate and Whiteboard Remotely?” https://about.gitlab.com/company/culture/all-remote/collaboration-and-whiteboarding/#asynchronous-collaboration, accessed July 22, 2021; Dropbox, “What Is Asynchronous Communication?” https://experience.dropbox.com/resources/asynchronous-communication, accessed July 22, 2021.

  6. 6.  Brené Brown, “The Power of Vulnerability,” filmed June 2010, TEDxHouston, video, 20:03, https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=en. This TEDx talk has been viewed more than 52 million times.

  7. 7.  Arvind Malhotra, Ann Majchrzak, Lâle Kesebi, and Sean Looram, “Developing Innovative Solutions through Internal Crowdsourcing,” MIT Sloan Management Review, summer 2017, https://sloanreview.mit.edu/article/developing-innovative-solutions-through-internal-crowdsourcing.

Chapter 3

  1. 1.  Keith Ferrazzi with Noel Weyrich, Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration (New York: Currency, 2020).

  2. 2.  John W. Tukey, “The Future of Data Analysis,” Annals of Mathematical Statistics 33, no. 1 (March 1962): 1–67.

  3. 3.  Ron Carucci, “ Executives Fail to Execute Strategy Because They’re Too Internally Focused,” hbr.org, November 13, 2017, https://hbr.org/2017/11/executives-fail-to-execute-strategy-because-theyre-too-internally-focused; Bridges Business Consultancy Int., “20-Year Results from Surveying Strategy Implementation,” http://www.bridgesconsultancy.com/wp-content/uploads/2016/10/20-Years-of-Strategy-Implementation-Research-2.pdf.

  4. 4.  Fred Wilson, “Why Early Stage Venture Investments Fail,” usv.com, November 30, 2007, https://www.usv.com/writing/2007/11/why-early-stage-venture-investments-fail/.

  5. 5.  Richard Nieva, “YouTube Started as an Online Dating Site,” cnet.com, March 14, 2016, https://www.cnet.com/news/youtube-started-as-an-online-dating-site/.

  6. 6.  Darrell Rigby, Sarah Elk, and Steve Berez, Doing Agile Right: Transformation without Chaos (Boston: Harvard Business Review Press, 2020).

Chapter 4

  1. 1.  Larry Dignan, “Apple’s Q4: Mac, iPad, Apple Watch Sales, Services Shine Ahead of iPhone 12 Sales,” Between the Lines (blog), ZDNet, October 29, 2020, www.zdnet.com/article/apples-q4-mac-ipad-apple-watch-sales-services-shine.

  2. 2.  American Psychological Association, “Building Your Resilience,” 2012, www.apa.org/topics/resilience.

  3. 3.  Mary Baker, “Gartner Survey Reveals 82% of Company Leaders Plan to Allow Employees to Work Remotely Some of the Time,” Gartner, press release, July 14, 2020, www.gartner.com/en/newsroom/press-releases/2020-07-14-gartner-survey-reveals-82-percent-of-company-leaders-plan-to-allow-employees-to-work-remotely-some-of-the-time.

  4. 4.  World Health Organization, “Mental Health in the Workplace,” WHO, www.who.int/teams/mental-health-and-substance-use/mental-health-in-the-workplace, accessed July 22, 2021.

  5. 5.  Matthew Gavidia, “How Has Covid-19 Affected Mental Health, Severity of Stress among Employees?” American Journal of Managed Care, April 20, 2020, www.ajmc.com/view/how-has-covid19-affected-mental-health-severity-of-stress-among-employees.

Chapter 5

  1. 1.  Jim Kouzes, “Looking Out the Window at the Future of Learning,” ATD Links (blog), Association for Talent Development, September 28, 2010, www.td.org/newsletters/atd-links/looking-out-the-window-at-the-future-of-learning.

  2. 2.  Paul Saffo, “Six Rules for Effective Forecasting,” Harvard Business Review, July–August 2007, https://hbr.org/2007/07/six-rules-for-effective-forecasting.

  3. 3.  University of Houston Foresight Department, “25% of Fortune 500 Practices Foresight,” www.houstonforesight.org/25-of-fortune-500-practices-foresight, accessed July 22, 2021.

  4. 4.  “Preparing for a Pandemic,” Harvard Business Review (May 2006): 20–40, https://hbr.org/2006/05/preparing-for-a-pandemic.

  5. 5.  Bill Gates, “The Next Outbreak? We’re Not Ready,” TED talk, 2015, transcript, www.ted.com/talks/bill_gates_the_next_outbreak_we_re_not_ready/transcript.

  6. 6.  Leo Tilman, Agility: How to Navigate the Unknown and Seize Opportunity in a World of Disruption (Virginia: Missionday, 2019).

  7. 7.  Ibid.

  8. 8.  Eamon Tiernan, “Wimbledon Had Pandemic Insurance and Are Getting $226 Million,” 7News, April 9, 2020, https://7news.com.au/sport/wimbledon/wimbledon-had-pandemic-insurance-and-are-getting-getting-226-million-c-966783.

  9. 9.  Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose (New York: Grand Central Publishing, 2013).

  10. 10.  Angela Wilkinson and Roland Kupers, “Living in the Futures,” Harvard Business Review (May 2013), https://hbr.org/2013/05/living-in-the-futures.

  11. 11.  Damien McGuinness, “How a Cyber Attack Transformed Estonia,” BBC News, April 27, 2017, www.bbc.com/news/39655415.

  12. 12.  NATO Cooperative Cyber Defence Centre of Excellence, “Locked Shields,” 2021, https://ccdcoe.org/exercises/locked-shields.

  13. 13.  Amy Maxmen and Jeff Tollefson, “Two Decades of Pandemic War Games Failed to Account for Donald Trump,” Nature, August 4, 2020, www.nature.com/articles/d41586-020-02277-6.

  14. 14.  Adam Grant, “Building a Culture of Learning at Work,” Strategy + Business, February 3, 2021, www.strategy-business.com/article/Building-a-culture-of-learning-at-work.

Chapter 6

  1. 1.  Mary Barra, “General Motors Intends to Lead the Auto Industry and the World to a Net-Zero-Carbon Future,” Pulse (blog), LinkedIn, January 28, 2021, www.linkedin.com/pulse/general-motors-intends-lead-auto-industry-world-future-mary-barra.

  2. 2.  Chris Isidore, “GM Unveils Its Next ‘Big’ Electric Vehicle: The Tiny Bolt EUV,” CNN Business, February 15, 2021, https://edition.cnn.com/2021/02/14/business/gm-chevrolet-bolt/index.html.

  3. 3.  Barra, “General Motors Intends.”

  4. 4.  Theodore Levitt, “Marketing Myopia,” Harvard Business Review 38 (1960): 45–56.

  5. 5.  Brooke Henderson, “We’re Eating a Lot More Pizza during the Pandemic; Why Domino’s Is Getting the Biggest Slice of the Pie,” Fortune, August 12, 2020, https://fortune.com/2020/08/12/coronavirus-food-trends-takeout-delivery-pizza-dominos-covid.

  6. 6.  Rachel Pittman, “Domino’s Fights Delivery Driver Shortage with Robots,” QSR Magazine, October 24, 2019, www.qsrmagazine.com/exclusives/domino-s-fights-delivery-driver-shortage-robots.

  7. 7.  “The Future of Delivery Is Self-Driving,” Domino’s, https://selfdrivingdelivery.dominos.com/en, accessed July 22, 2021.

  8. 8.  Research and Markets, “$34 Billion Delivery Robots Market—Global Forecast 2024: Reduction in Delivery Costs in Last-Mile Deliveries Driving Growth,” Intrado Globe Newswire, February 14, 2019, www.globenewswire.com/news-release/2019/02/14/1725475/0/en/34-Billion-Delivery-Robots-Market-Global-Forecast-2024-Reduction-in-Delivery-Costs-in-Last-Mile-Deliveries-Driving-Growth.html.

  9. 9.  American Sleep Apnea Association, “Sleep Apnea Information for Clinicians,” www.sleepapnea.org/learn/sleep-apnea-information-clinicians, accessed July 22, 2021.

  10. 10.  Larry Keeley, Ten Types of Innovation: The Discipline of Building Breakthroughs (Hoboken, NJ: John Wiley & Sons, 2013).

  11. 11.  August Brown, “Black Creatives Helped Turn Clubhouse into the Next Tech Unicorn. But Who Stands to Gain?” Los Angeles Times, February 1, 2021, www.latimes.com/entertainment-arts/music/story/2021-02-01/clubhouse-app-hip-hop-black-creatives-billion-valuation.

Chapter 7

  1. 1.  See Anthem’s “Our Company” page at www.anthemcorporateresponsibility.com/our-company, accessed July 22, 2021.

  2. 2.  Clayton Christensen Institute, “Jobs to Be Done,” www.christenseninstitute.org/jobs-to-be-done, accessed July 22, 2021.

  3. 3.  Robert S. Duboff, Market Research Matters: Tools and Techniques for Aligning Your Business (New York: John Wiley & Sons, 2000).

Chapter 8

  1. 1.  Salesforce, “Salesforce Care: Supporting Small Businesses through Covid-19 Recovery,” News & Insights (blog), Salesforce, April 8, 2020, www.salesforce.com/news/stories/salesforce-care-supporting-small-businesses-through-covid-19-recovery.

  2. 2.  Etsy.

  3. 3.  Etsy.

  4. 4.  James C. Collins, Built to Last, 3rd ed. (New York: HarperBusiness, 2002).

  5. 5.  Salim Ismail, Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It) (New York: Diversion Books, 2014).

  6. 6.  Hubert Joly and Caroline Lambert, The Heart of Business: Leadership Principles for the Next Era of Capitalism (Boston: Harvard Business Review Press, 2021).

  7. 7.  Joly and Lambert, Heart of Business.

  8. 8.  Rob Cross, Amy Edmondson, and Wendy Murphy, “A Noble Purpose Alone Won’t Transform Your Company,” MIT Sloan Management Review, December 10, 2019, https://sloanreview.mit.edu/article/a-noble-purpose-alone-wont-transform-your-company.

  9. 9.  Association of National Advertisers (ANA), “B@B Companies Face ‘Purpose Paradox,’ ” ANA press release, February 11, 2020, www.ana.net/content/show/id/pr-2020-purpose-paradox.

  10. 10.  David Gelles, “Marc Benioff of Salesforce: ‘Are We Not All Connected?’ ” New York Times, June 15, 2018, www.nytimes.com/2018/06/15/business/marc-benioff-salesforce-corner-office.html.

  11. 11.  Drew Neisser, “Singing the Praises of Small Business Saturday,” Fast Company, November 12, 2012, www.fastcompany.com/3002870/singing-praises-small-business-Saturday.

  12. 12.  Elena Schneider, “Honoring Small Business, Obamas Go Book Shopping,” New York Times, November 29, 2014, www.nytimes.com/2014/11/30/us/honoring-small-business-obamas-go-book-shopping.html.

  13. 13.  Regina E. Herzlinger, “The Vitality Group: Paying for Self-Care,” Case 9-310-071 (Boston: Harvard Business School, 2021).

  14. 14.  Adrian Gore, “How Discovery Keeps Innovating,” McKinsey & Company, June 2015, https://healthcare.mckinsey.com/how-discovery-keeps-innovating.

  15. 15.  “Discovery Ltd.,” Bloomberg, https://www.bloomberg.com/quote/DSY:SJ?sref=vyXbMhDm, accessed August 23, 2021.

  16. 16.  Joly and Lambert, Heart of Business.

  17. 17.  Andrew Ross Sorkin, “BlackRock’s Message: Contribute to Society, or Risk Losing Our Support,” New York Times, January 15, 2018, www.nytimes.com/2018/01/15/business/dealbook/blackrock-laurence-fink-letter.html.

  18. 18.  Nathaniel Bullard, “How an Oil Company Becomes a Renewables Company,” Bloomberg Green, May 6, 2021, www.bloomberg.com/news/articles/2021-05-06/the-climate-transition-how-an-oil-company-becomes-a-renewables-company.

  19. 19.  See Equinor’s “About Us” page at www.equinor.com/en/about-us.html, accessed July 22, 2021.

  20. 20.  Breana Noble, “GM, Wabtec Partner for Zero-Emission Locomotives,” Detroit News, June 15, 2021, www.detroitnews.com/story/business/autos/general-motors/2021/06/15/gm-wabtec-partner-zero-emission-locomotives-ultium-batteries-hydrotec-fuel-cells/7698018002.

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