Contents
FOREWORD BY BRIAN CLARK, CEO, COPYBLOGGER MEDIA
CHAPTER 1
BEGINNING WITH THE END IN MIND
CHAPTER 2
THE CONTENT INC. OPPORTUNITY
CHAPTER 3
KNOWLEDGE OR SKILL + PASSION
CHAPTER 4
ADDING AUDIENCE TO YOUR SWEET SPOT
CHAPTER 5
UNDERSTANDING THE POWER OF THE “TILT”
CHAPTER 6
DISCOVERING YOUR CONTENT MISSION
CHAPTER 7
WAYS TO UNEARTH YOUR CONTENT TILT
CHAPTER 8
SELECTING YOUR PLATFORM
CHAPTER 10
THE CONTENT CALENDAR
CHAPTER 12
THE COLLABORATIVE PUBLISHING MODEL
CHAPTER 13
PLANNING FOR REPURPOSING
CHAPTER 14
THE METRIC THAT DRIVES THE MODEL
CHAPTER 15
BUILDING FOR FINDABILITY
CHAPTER 17
SOCIAL MEDIA INTEGRATION
CHAPTER 18
THE THREE AND THREE MODEL
CHAPTER 19
BUILDING OUT EXTENSIONS
CHAPTER 20
ACQUIRING CONTENT ASSETS
CHAPTER 22
BUILDING THE REVENUE MODEL
CHAPTER 23
PUTTING IT ALL TOGETHER
APPENDIX A: CMI’S CONTRIBUTOR/BLOGGING GUIDELINES