• Stop, Drop, and Roll when you hear an objection, concern, or question.
• Acknowledge the buyer’s objection, ask for clarification, and then Answer appropriately.
• Show (by your level of intensity) that you understand their objection, are listening, and that you really hear Them.
• Skip the “buts” and “howevers” after you Acknowledge their objection.
• Adjust the delivery of Stop, Drop, and Roll to the customs of the buyer’s Tribal Type.
• Develop the mindset that you add more value to the buyer’s experience when you view the objection as an opportunity to be an effective problem resolver.
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