Contents

Introduction

1 THE SCIENCE OF INFOGRAPHICS

Information Overload

The Rise of the Informavore

The Rise of Big Data

Why Infographics Work

Pattern Recognition

The Language of Context

The Picture Superiority Effect

The Art of Storytelling

Introduction/Foundation

Ah-Ha! The Main Event

Conclusion/Call-to-action

Media Formats of Infographics

Static Infographics

Zooming Infographics

Clickable Infographics

Animated Infographics

Video Infographics

Interactive Infographics

Final Thoughts

2 ONLINE INFOGRAPHICS

Vertical Versus Horizontal Layouts

Types of Online Infographics

Informative Infographics

Persuasive Infographics

Visual Explanations

Infographic Advertisements

PR Infographics

Infographic Posters

Intellectual Property Issues

Copyright

Creative Commons

Trademarks and the Fair Use Doctrine

Images and Illustrations

AIGA, the Professional Association for Design

Should You Copyright Your Infographic?

Final Thoughts

3 INFOGRAPHICS AND SEO

The Search Engine Challenge

The Objective of SEO

The Link Bait Challenge

It's All About Relevance

Online Lifespan

Infographic Release Strategy

Landing Pages

Self-promotion

Promotion, Publicity, and Outreach

Final Thoughts

4 INFOGRAPHIC RESUMES

Key Benefits

What's the Risk?

Designing an Infographic Resume

Timeline Designs

Relative Experience Designs

Geographic Designs

Company Logos and Icons

Software Application Logos

Using an Infographic Resume

Job Application Systems

Standalone Infographic Resume

Combined Infographic Resume Design

Publishing Infographic Resumes Online

Designing Infographic Resumes for Print

Infographic Resumes on the iPad (or Tablet)

Infographic Resume Design Tools

All About You

5 INTERNAL CONFIDENTIAL INFOGRAPHICS

Improving Internal Communications

The Fear of Confidential Information

Ideas for Visualizing Internal Data

Budgets

Sales and Profit Data

Business Processes

Strategies

Better Presentations Using Infographics

Final Thoughts

6 DESIGNING INFOGRAPHICS

Be Accurate

Visualizing Area

Pick a Good Topic

Trending Topics

Controversial Topics

Search for Prior Art

Focus on the Key Message

The 5-second Rule

Tell One Story Really Well

Visualize When Possible

Big Fonts Are NOT Data Visualizations

Visuals Are Perceived as More Important

Minimize Text

Eliminate Chart Legends

Be Data Transparent

No Data Sources List

Vague Data Sources

Questionable Data Sources

Best Practices

The Fine Print

Company Logo

Copyright License

Original Landing Page URL

Designer Credit

Putting It Together

Final Thoughts

7 DESIGN RESOURCES

Desktop Software Tools

Vector Graphics

Image Editing

Online Data Visualization Tools

Finding Data Online

Online Infographics Design Sites

Reading List

Index