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by Oded Shenkar
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Title Page
Copyright Page
Dedication
Table of Contents
1. - Fat Copycats
The Accelerating Pace of Imitation
The Imitator’s Edge
The Changing Face of Imitation
Imovation: Fusing Innovation and Imitation
In This Book
2. - The Science and Art of Imitation
Imitation Among the Species
Solving the Correspondence Problem
From Instinct to Intelligent Endeavor: Imitation Redefined
Business Scholarship Falls Behind
Imitation Reclaimed
3. - The Age of Imitation
Globalization and the New Imitation Playing Field
The Modularization of the Value Chain
The Codification of Knowledge
Imitation Channels
Weakening Imitation Defenses
4. - The Imitators
Southwest Airlines
Wal-Mart
Apple
Success “Secrets”
5. - Imitation Capabilities and Processes
Getting Ready: Preparing Your Firm to Imitate Another
Referencing: Beyond the Usual Suspects
Searching, Spotting, and Sorting: Zeroing In
Contextualizing: Putting Imitation in Context
Deep Diving: Reaching Beyond the Surface
Implementing: Getting Imitation Done
6. - Imitation Strategies
Can Imitation Be Strategic?
Where to Imitate
What to Imitate
Who to Imitate
When to Imitate
How to Imitate
The Correspondence Problem
The Value Proposition
7. - The Imovation Challenge
Overcoming Imitation Defenses
Innovation, Imitation, Imovation
The Ten Rules of Imovation
Notes
Index
Acknowledgments
About the Author
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Copycats
How Smart Companies Use Imitation to Gain a Strategic Edge
Oded Shenkar
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