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by Harvard Business Review, Timothy Morey, Andrew Burt,
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Series Page
Title Page
Copyright
Contents
Introduction. Trust: The New Competitive Advantage
1. Uninformed Consent
2. Why It’s a Bad Idea to Let a Few Tech Companies Monopolize Our Data
3. Privacy and Cybersecurity Are Converging: Here’s Why That Matters for People and for Companies
4. A Strong Privacy Policy Can Save Your Company Millions
5. Do You Care About Privacy as Much as Your Customers Do?
6. How to Exercise the Power You Didn’t Ask For
7. To Regain Consumers’ Trust, Marketers Need Transparent Data Practices
8. How Blockchain Can Help Marketers Build Better Relationships with Their Customers
9. The Dangers of Digital Protectionism
10. Why Companies Are Forming Cybersecurity Alliances
About the Contributors
Index
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Introduction. Trust: The New Competitive Advantage
Contents
Introduction
Trust: The New Competitive Advantage
Gathering data and building relationships with customers.
by Timothy Morey
1. Uninformed Consent
Unlock value from customer data—without triggering a backlash.
by Leslie K. John
2. Why It’s a Bad Idea to Let a Few Tech Companies Monopolize Our Data
Eight potential harms.
by Maurice E. Stucke
3. Privacy and Cybersecurity Are Converging: Here’s Why That Matters for People and for Companies
Big data combined with machine learning could kill the notion of consent.
by Andrew Burt
4. A Strong Privacy Policy Can Save Your Company Millions
Lessons from
Fortune
100 companies with the best and worst policies.
by Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier
5. Do You Care About Privacy as Much as Your Customers Do?
If you don’t protect your users’ data, they’ll find a company that will.
by Thomas C. Redman and Robert M. Waitman
6. How to Exercise the Power You Didn’t Ask For
Don’t wait for regulation to do the right thing.
by Jonathan Zittrain
7. To Regain Consumers’ Trust, Marketers Need Transparent Data Practices
Customers will develop fewer, deeper relationships with companies.
by Kevin Cochrane
8. How Blockchain Can Help Marketers Build Better Relationships with Their Customers
Connect your products and services with customers at scale.
by Campbell R. Harvey, Christine Moorman, and Marc Toledo
9. The Dangers of Digital Protectionism
Too many regulations could strand us on data islands.
by Ziyang Fan and Anil Gupta
10. Why Companies Are Forming Cybersecurity Alliances
Join one.
by Daniel Dobrygowski
About the Contributors
Index
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