Home Page Icon
Home Page
Table of Contents for
Cover
Close
Cover
by Harvard Business Review, Timothy Morey, Andrew Burt,
Customer Data and Privacy: The Insights You Need from Harvard Business Review
Series Page
Title Page
Copyright
Contents
Introduction. Trust: The New Competitive Advantage
1. Uninformed Consent
2. Why It’s a Bad Idea to Let a Few Tech Companies Monopolize Our Data
3. Privacy and Cybersecurity Are Converging: Here’s Why That Matters for People and for Companies
4. A Strong Privacy Policy Can Save Your Company Millions
5. Do You Care About Privacy as Much as Your Customers Do?
6. How to Exercise the Power You Didn’t Ask For
7. To Regain Consumers’ Trust, Marketers Need Transparent Data Practices
8. How Blockchain Can Help Marketers Build Better Relationships with Their Customers
9. The Dangers of Digital Protectionism
10. Why Companies Are Forming Cybersecurity Alliances
About the Contributors
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Next
Next Chapter
Series Page
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset