Azure app services provide out of box services for continuous deployment and they should be used for deploying custom cloud solutions as shown next. Details about account, repository, branch should be provided. Azure app services would connect to the repository and pull the latest source code from the provided branch and execute the build steps of compiling and generating deployable artefacts. It will also deploy to staging deployment slots automatically.

Visual Studio at the developer's end should be configured to connect to the version control system. The build process should start by Azure app services, whenever a developer checks in or pushes his code to the repository branch.