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project brief
Select a durable household product, like a hair
dryer, dishwasher, or anything that’s used a
lot, and research and analyze it. Then design a
visual representation of its lifetime use of material
resources from cradle to grave. You are required
to create a visual in a medium that can be acces-
sible and useable for consumers to see prior to
purchase of these products. (This project was
part of the D&AD live briefs.)
project goal
The target audience was to be the general
public, especially those who believe it impor-
tant to know about a product’s ecological status
before buying it. It would be signifi cant to consid-
er our extensive global-warming issues and the
urgency of beginning to think differently and be
more aware of our spending and waste levels of
energy. Much wasted matter is invisible, and as
designers, we should highlight this visually and
make it simple for everyone to understand the
environmental impact of their purchases.
London College of Communication
London, UK
Cradle to Grave
Class: Diploma in Professional Studies
Level: First Year
Faculty: Sarah Temple
Duration of Project: One Semester
3
Í
Environmental Labeling
Student: Laura Harvey
Through research, I discovered six common life-
cycle stages that a given product goes through.
I chose to develop the six stages into a labeling
system that details the environmental impact
of a product at each stage in its life cycle. I il-
lustrated the labeling system by developing a
series of icons to represent each stage. As well,
I used color coding, stage titles, and a percent-
age of the environmental values of each stage to
allow for instant recognition and more in-depth
information. This system could work on a whole
range of durable products.
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s
l
-
s
-
e
e
f
s
d
e
Í
Tree/Chair:
How Comfortably Do
You Sit on This Issue?
Student: Neil Coward
I wanted to show the life of a
wooden product (in my case, a
chair), from beginning to end,
in a very simple and visual
way. I considered the sustain-
ability of an organization such
as IKEA, and wondered wheth-
er or not they provide us with
good products. By pulling the
wood out of the tree at the start,
I was attempting to symbol-
ize the source of wood. When
wood is recycled, it gets turned
into sawdust (one of the main
recycling methods), which is
then used to create paper. I de-
liberately chose to portray the
process in a fun way for young
people to understand and to
broaden their knowledge of
buying wood products.
-
.
g
t
-
a
,
-
o
h
e
Í
Green Gaming
Student: Himali Patel
Green Gaming is a maze de-
signed to show how a mobile
phone is constructed through
the materials and manufac-
turing processes. The aim of
the game is to collect all the
phone parts in order to get
maximum points and impor-
tant information about each
part. The game also informs
the player of the consequenc-
es various parts have for the
environment if not disposed
of properly.
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Í
What Goes Around,
Comes Around
Student: Tom Prendergast
I created a moving panel on
the grocery store checkout
conveyor, so that consum-
ers can see what happens to
plastic bags once they are
disposed of. I designed three
graphic panels that would
recycle constantly, remind-
ing the queuing customers
to avoid taking plastic bags
unnecessarily.
Ð
Biro Bleed
Student: Cavella Pottinger
The biro pen is small and generic, but not really considered to cause an
environmental impact. I came up with my concept experimenting with
inks as material, inspired by ink stains on pockets when a biro bleeds,.
I fi lled thirty-six cups with ink and color-coded the life cycles of raw
material (black ink), production (blue), usage (green), and end of life
(red). The level of ink in each cup was then equivalent to the hierarchy
of information printed on it. I created an extremely long pull-out book
for the consumer.
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Ï
Washing Line Installation
Student: Seral Mustafa
My installation aimed to make the public
aware of the heavy cost in energy and ma-
terials required to run tumble dryers. They
are costly, ineffi cient to run, and complex to
produce. The Weee Directive calls upon all
producers of electrical equipment to take legal
responsibility for their disposal. My installa-
tion attempted to encourage the public to use
wind power to dry their washing.
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