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by Skip Allums
Designing Mobile Payment Experiences
Preface
What Is This Book About?
What Are Mobile Payments?
Who Should Read This Book?
How This Book Is Organized
Safari® Books Online
How to Contact Us
Acknowledgments
But Wait...There’s More
1. Bovines, Banknotes & Bytes
Convenience
Bartering and the Birth of Currency
All coins, big and small
Honey, I forgot my wallet
Paying with Bytes
Anytime, Anywhere
Worth
Introducing Paper Money
Let’s Talk Turkey
A Numbers Game
Stability
See Me, Touch Me, Feel Me
The Trouble with Saddam’s Dinars
Bitcoin Further Shifts Money to the Digital Plane
Summary
Further Reading
2. The Mobile Money Ecosystem
Payment Framework Types
NFC Payment Apps
Benefits
Challenges
Cloud
Benefits
Challenges
Closed Loop
Benefits
Challenges
Summary
3. Leading US Mobile Payment Experiences
NFC
Google Wallet
Overall design
Payments
Feedback
Security
Isis
Overall design
Payments
Feedback
Security
Cloud Wallets
PayPal
Overall design
Payments
Feedback
Security
LevelUp
Overall design
Payments
Feedback
Security
Closed Loop
Starbucks
Overall design
Payments
Feedback
Security
GoWallet
Overall design
Payments
Feedback
Security
Summary
4. Building Trust into Mobile Payments
Don’t Design for Early Adopters, Design for Everyone Else
Onboarding and Registration
The First Screen
Walkthroughs and Demos
Security Options: m-PINs, Passcodes, and Passwords
Handling Sensitive Data
Give Them a Helpful Help Section
Summary
5. Designing Successful Payment Interactions
Near Field Communication (NFC)
NFC Essentials
Initiate a payment
Tap the phone on the reader
Receive the payment result
Putting It All Together
Barcodes and QR Codes
Barcode and QR Code Essentials
Show me the code
Secure the code
Create big codes
Use the best light and high contrast
Use camera guides
Provide rapid payment feedback
Putting It All Together
Geolocation
Geolocation Payment Essentials
Find a store
Authorize payment easily
Provide rapid payment feedback
Putting It All Together
Summary
6. Adding Value with Peripheral Services
A Day in the Life of a Mobile Wallet User
It’s Not Just About Payments
Managing Mobile Money
Balances and Transaction Histories
Budgeting
A Mobile Shopping Assistant
Loyalty and Rewards
Offers and Coupons
Discovery
Redemption
Context
Personalizing deals
Mobile Travel
Transit
Air Travel
Summary
7. Payments on the Horizon
Here Come the 49ers
Apple
MCX
Facebook
Emerging Technologies and the Shopping Revolution
Wearable Devices
Biometrics
Summary
A. Companies, Products, and Links
B. About the Author
Index
About the Author
Copyright
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Designing Mobile Payment Experiences: Principles and Best Practices for Mobile Commerce
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