Appendix

Additional Resources

All downloads available from rammp.com/digital-brand-romance

Zero Seconds

Download the Worksheets

Marketing strategy on a page

Working with Nodes

Troubleshooting guide

Watch the Video

SEO Smarts

Ten Seconds

Download the Worksheets

First Impressions: The Emotion of Color

Express value in the currency of your audience: A quick start

Write your Brand Story (the most important worksheet you will ever complete)

Watch the Video

Product Sales Mastery Lesson 1

Three Minutes

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Chart the buying process and obstacles

Home page template

Watch the Video

Product Sales Mastery Lesson 2

Sign-Up

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Identify points of perceived value

Create artifacts that make life easier

Watch the Video

Product Sales Mastery Lesson 3

First 48 Hours

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Simple usability testing tips

Time to first success

Value matrix

Watch the Video

Product Sales Mastery Lesson 4

Usability Test Like a #Boss

Upgrade

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Create value add shareable artifacts

Watch the Video

Product Sales Mastery Lesson 5

Recommend, or RIP

Download the Worksheets

Understand why they leave

Watch the Video

Product Sales Mastery Lesson 6

Share Your Story

Share your experience with the ADORE processTM—we all learn from each other, and everyone enjoys a great story!

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