Part 3

Generating Website Traffic

IN THIS PART …

Discover the various types of landing pages and when to use them. Learn what types of content gets prospects to visit your landing page and buy your product.

Determine what your market is searching for on sites like Google and Bing, and position your business to reap the benefits of search traffic.

Learn each major social platform (Facebook, LinkedIn, Twitter, and Instagram) to discover and leverage social tactics to build up your social media marketing skills.

Create paid traffic campaigns and effectively drive traffic to your website or landing page by using the Big Six traffic sources: Facebook, Twitter, Google, YouTube, Pinterest, and LinkedIn.

Launch email marketing campaigns that move people through the customer journey, build relationships, and drive traffic to your website.

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