Part 4: Measuring, Analyzing, and Optimizing Campaigns
by Ryan Deiss,
Russ Henneberry
Digital Marketing For Dummies, 2nd Edition
- Cover
- Introduction
- Part 1: Getting Started with Digital Marketing
- Part 2: Using Content to Generate Fans, Followers, and Customers
- Part 3: Generating Website Traffic
- Part 4: Measuring, Analyzing, and Optimizing Campaigns
- Part 5: The Part of Tens
- Chapter 14: The Ten Most Common Digital Marketing Mistakes
- Focusing on Eyeballs Instead of Offers
- Failing to Talk about Your Customers (and Their Problems)
- Asking Prospects for Too Much, Too Soon
- Being Unwilling to Pay for Traffic
- Being Product Centric
- Tracking the Wrong Metrics
- Building Assets on Other People’s Land
- Focusing on Your Content’s Quantity Instead of Quality
- Not Aligning Marketing Goals with Sales Goals
- Allowing “Shiny Objects” to Distract You
- Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume
- Chapter 16: Ten Essential Tools for Digital Marketing Success
- Building a Website
- Hosting a Website
- Choosing Email Marketing Software
- Considering Customer Relationship Management (CRM) Software
- Adding a Payment Solution
- Using Landing Page Software
- Sourcing and Editing Images
- Managing Social Media
- Measuring Your Performance: Data and Analytics
- Optimizing Your Marketing
- Chapter 14: The Ten Most Common Digital Marketing Mistakes
- Index
- About the Authors
- Connect with Dummies
- End User License Agreement
Part 4
Measuring, Analyzing, and Optimizing Campaigns
IN THIS PART …
Assess the health and effectiveness of your marketing campaigns through data and analytics using analytics suites such as Google Analytics.
Learn how to use split tests to optimize your digital marketing campaigns and website.
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