To start, let's create the viral_videos app and add it under INSTALLED_APPS:

# settings.py or conf/base.py
INSTALLED_APPS = (
    # ...
    # local apps
    "utils",
    "viral_videos",
) 

Next, create a model for viral videos, with creation and modification timestamps, a title, embedded code, impressions by anonymous users, and impressions by authenticated users, as follows:

# viral_videos/models.py
from django.db import models
from django.utils.translation import ugettext_lazy as _
from utils.models import CreationModificationDateMixin, UrlMixin


class ViralVideo(CreationModificationDateMixin, UrlMixin):
    class Meta:
        verbose_name = _("Viral video")
        verbose_name_plural = _("Viral videos")

    title = models.CharField(
        _("Title"),
        max_length=200,
        blank=True)
    embed_code = models.TextField(
        _("YouTube embed code"),
        blank=True)
    anonymous_views = models.PositiveIntegerField(
        _("Anonymous impressions"),
        default=0)
    authenticated_views = models.PositiveIntegerField(
        _("Authenticated impressions"),
        default=0)

    def get_url_path(self):
        from django.urls import reverse
        return reverse("viral-video-detail",
                       kwargs={"id": str(self.id)})

    def __str__(self):
        return self.title

Be sure to make and run migrations for the new app, so that your database will be ready to go:

(myproject_env)$ python3 manage.py makemigrations viral_videos
(myproject_env)$ python3 manage.py migrate viral_videos