Chapter 9. Designing Great DVDs

This book has shown you how to create sophisticated DVD productions using Adobe Encore DVD. We’ve assembled your material, designed menus and navigation, and then built and burned the project to disc. Along the way, I’ve pointed out a variety of possible approaches to DVD design that are available to you from Encore’s flexible interface, so you can find a comfortable and efficient workflow for your projects.

But this book ultimately is not just about using Encore; it’s about making interesting DVDs. But what makes a DVD interesting, or useful, or fun, or even great? Creating effective DVDs has much to do with the main movie content, of course, but also with how it is presented, both in terms of the design of the menus and the usability of the navigational interface. The visual design and feel of the DVD should reflect the style of the material that you are presenting—even the menus and packaging should support your content. In addition, the navigational design of the DVD should support the presentation by providing your viewers with clear and convenient access to all the different material and additional options on the disc. After all, once you have worked so hard to collect and prepare the material, doesn’t make sense to present it well on DVD? It’s your video; make it look great.

This chapter goes beyond the basics of creating a DVD to focus on the key issues in designing great DVDs. DVD design has two aspects: first, understanding the limitations and conventions of the DVD format, and second, freeing yourself to break through those bounds to take full advantage of the DVD specification when the material demands it.

The DVD specification just provides a menu of capabilities, but does not enforce any specific design constraints on how you use them to build movies and menus, overlays and links. But remember, your users have been trained by their experience in watching movies on DVD to expect common interface conventions, such as how menus are organized and how buttons and links operate. So it’s best to follow these same conventions in your own projects, especially if you are targeting a broad range of users and want your discs to be easily accessible.

However, sometimes you need to escape the bounds of convention to do something special or fun, or customize your presentation for a specific audience that can handle an unconventional interface. You also can mix both styles on the same disc, by having “Easter eggs” (hidden links to additional content), or even alternate menu structures, which link to additional, bonus content available only to people in the know (or viewers persistent enough to poke around and find them).

This chapter, then, explores DVD design from both angles: understanding the limitations, and then expanding your view of the possibilities of the DVD format. In particular, we’ll explore alternate approaches available in Encore for designing and combining DVD elements into the final presentation.

Designing Menus

Menus provide the visual interface to the content on your DVDs. They set expectations for the viewer through both their graphical design, and the user interface through the remote control (i.e., DVD menus should both look good and act naturally).

You have the power: the DVD specification provides great flexibility in designing and linking together a DVD production, and Adobe Encore DVD provides a wealth of built-in design assets to help get you started so that you can create and edit menus directly within Encore. Plus, Encore provides the option to exchange your work directly with Adobe Photoshop CS, so you can customize a more efficient workflow for your needs. Just be wise in how you use the power.

Menu design for television

The fundamental graphical design issue for DVD menus is that most DVDs are intended for viewing on television displays. This immediately imposes several significant design constraints that you need to be aware of because the resulting problems are not obvious when viewing your project on a computer display.

Encore helps you preview your menus on a TV display without needing to burn a disc. As described in Chapter 5, choose Edit Preferences Video Out, and select Show Menu Editor on DV Hardware to feed the menu image over the FireWire connector to a DV camcorder, and from there to an external television display.

Safe area

Historically, television displays overscan the image so that it extends beyond the edges of the viewable screen (and under the bevel surrounding the screen). This means that material positioned near the edges of a menu will be cut off and not visible on some televisions.

Use the Show Safe Area button at the bottom left of the Encore Menu Editor window to display a safe area overlay as a guide for positioning elements on your menus, as shown in Figure 9-1. Photoshop also provides safe area guides when you create a new image with the built-in video presets.

Use the first two buttons under the Encore Menu Editor to help in designing menus for television displays: Use Aspect Ratio Correction to view true squares and circles, and Safe Area guides to avoid the edges of the screen.

Figure 9-1. Use the first two buttons under the Encore Menu Editor to help in designing menus for television displays: Use Aspect Ratio Correction to view true squares and circles, and Safe Area guides to avoid the edges of the screen.

Aspect ratio

Television displays have a rectangular pixel structure and a width-to-height aspect ratio that is different from the square pixel aspect ratio of computer displays. As a result, a 720 x 480 image from a video frame will look stretched wider when viewed on a computer. In the early days of DVD editing, compensating for this difference while designing menus required working at odd resolutions and resizing images.

As discussed in Chapter 5, Encore and Photoshop CS provide built-in support for keeping track of the aspect ratio of images, and automatically displaying them as they would appear on television (by resizing the images horizontally). However, you may want to disable aspect ratio correction when precisely editing individual pixels. To enable or disable this compensation when editing menus and images, use the Correct Menu Pixels for TV Display button at the bottom left of the Encore Menu Editor window. In Photoshop, choose View Pixel Aspect Ratio Correction.

When using images in menus (and especially for menu backgrounds), take care that the proper aspect ratio is preserved when you import and composite images. When importing assets into Encore, choose File Interpret Footage if you need to change the aspect ratio that Encore assumes for individual assets. In Photoshop, use Image Pixel Aspect Ratio to specify the aspect ratio saved with the image, or use a video Preset when creating a new image.

Interlacing

As discussed in Chapter 8, the interlaced format of analog televisions actually displays each video frame as a pair of fields, first one set of every other line, and then the other set. This means that thin horizontal lines will flicker even when you are displaying a still image because each line is displayed only half of each frame time. Similar visual artifacts also can occur when there are abrupt transitions in color or intensity along horizontal elements.

To avoid these kinds of problems, make horizontal elements thick enough to cross multiple fields (i.e., at least three pixels high). Also avoid sharp horizontal edges by using anti-aliasing and blending when compositing graphical elements, and use techniques such as drop shadows and translucency for overlays to blend the edges against the background (choose Menu Drop Shadow in the Menu Editor).

The other problem with interlacing occurs when you try to use a video frame as a still image (i.e., for a menu background). Because it is extracted from an interfaced video sequence, the single video frame actually contains two fields captured at slightly different points in time, and spread alternatively across every other line in the frame. As a result, the still image of a frame can look horrible, with torn lines everywhere there was motion in the scene, as shown in Figure 9-2.

Whenever possible, of course, grab a relatively still frame from the video, with minimal motion in the scene and when the camera was not moving. Otherwise, apply deinterlacing to the frame to smooth the interlaced effect (for small motion), or to just use the data from a single field (for fast motion). In Adobe Premiere Pro, use File Export Frame to save the current frame as an image file, and then select the Deinterlace Video Footage option under Keyframes and Rendering. In Photoshop CS, choose Filter Video De-Interlace to remove jaggedness and interlacing artifacts from a still image.

A single interlaced television frame actually contains two interlaced fields, so motion in the scene causes visible tearing when you view the individual frames.

Figure 9-2. A single interlaced television frame actually contains two interlaced fields, so motion in the scene causes visible tearing when you view the individual frames.

Sizes

Similarly, television displays tend to be viewed across a room, instead of sitting at a disk as with a computer. As a result, you need to enlarge text and graphics so that they can be viewed from a distance, and avoid the temptation to cram too much material onto a single screen (see the examples from the Planet Earth DVD in Chapter 2).

Typically, create buttons that are at least as large as 70 x 60 pixels, and use a font size of at least 20 points for button text, and larger for titles and other explanatory text. For a quick test, display your menu full-screen on the computer monitor and then try to read it from across the room at a typical television viewing distance.

Colors

Television displays, particularly for NTSC, also have a smaller color gamut than is available on computer displays, which can result in problems such as blown-out areas of oversaturated color and false color in zebra-stripe shirts. As a result, avoid sharp edges with dramatic changes in intensity or color, and garish colors that may tend to bloom or cause bleeding along edges.

Again, use blending and translucency to smooth edges and provide clean transitions between foreground and background elements.

In Photoshop, use the NTSC Colors filter (Filter Video NTSC Colors) to adjust an image so that the colors are within the NTSC gamut for television display.

Editing menus in Encore

As you have seen in the template menu designs in the Encore Library, menus can be much more than a background image, buttons, and text. You can use Encore’s Menu Editor (or Photoshop) to compose much more visually interesting menus with additional image, graphics, and text elements.

Encore provides a very flexible approach to menu design. If you are a whiz at using Photoshop CS, you can do all your design in Photoshop, including entire menus, menu backgrounds, buttons with video thumbnails, and highlight subpictures, as described in Chapter 6. All that is left to do in Encore is set the navigational links for the buttons and maybe adjust the highlight color scheme. Some of the sample library designs provided with the Encore product (in the Goodies folder) are shown in Figure 9-3.

At the other extreme, you can do all your menu design in Encore, including creating buttons and laying out and compositing text and graphical elements. The combination of the ability to create your own buttons plus the ability to access and edit individual layers gives you great freedom in creating and modifying your own buttons and other menu elements. Just start with the predesigned buttons and elements in the Encore Library palette, add a few of your own custom elements, and then customize your own hybrid designs by cutting and pasting the individual layers.

For example, you can start with your own design for a button frame, import it as a graphic, convert it to a button, generate a subpicture highlight layer, and then copy and paste in a video thumbnail layer. You even can add a second highlight element such as a pointer graphic, again by copying from another button design, or by importing another graphic and converting it to a button.

For the most flexibility, use Edit Edit in Photoshop to transfer the current menu to Photoshop for editing. Encore creates a temporary file to edit the menu in Photoshop and pass it back to Encore. Of course, you also can edit and save multiple copies of the menu in Photoshop, or choose Menu Save Menu As File within Encore to save the menu as a separate Photoshop file.

For motion menus, you can import a video background from an external application such as Adobe Premiere Pro, and then compose additional menu elements on top of it just like working with a background image, including buttons, text, and graphics. And for more sophisticated video menus, you can create motion menus in Adobe After Effects, including layers and even button elements that you can import into Encore. Use Menu Create After Effects Composition to transfer a menu to After Effects to animate into a motion menu, and then import the resulting AVI file as a new video background for your motion menu. Or to create a full menu design from a composition in After Effects 6.5, use the Create Button and Assign To Highlights commands to rename a layer to use as Encore menu button elements, and then use Save Frame As to export a frame as a layered Photoshop file ready to import into Encore.

Use Photoshop to create Encore menu designs, including families of related menus and associated graphics elements.

Figure 9-3. Use Photoshop to create Encore menu designs, including families of related menus and associated graphics elements.

Template-based menu editing

The easiest way to create menus in Encore is to use prebuilt elements from the Encore Library palette or imported from Photoshop. The library provided with Encore provides several different sets (styles) of template elements, with categories for entire menu designs, plus individual buttons, images, menu backgrounds, layer sets with multiple elements, text, and vector graphic shapes. See Figure 9-4.

Use the Library palette to save and share design elements across your Encore projects.

Figure 9-4. Use the Library palette to save and share design elements across your Encore projects.

From the library, you can create a new menu directly from an entire predesigned menu, or build a menu up from a background image by adding other objects from the library. And you can add predesigned buttons, including multilayer designs that include graphics, image thumbnail overlays, and text.

You can use styles to colorize and enhance objects and text, or to remove any such effects. You can modify images used as menu backgrounds—for example, fading and decolorizing them—without needing to edit and save multiple copies of the images. In addition, you can use blending effects to make elements in your menus translucent.

You have complete freedom to create and edit Encore library elements and styles because they are stored as Photoshop files.

Figure 9-5. You have complete freedom to create and edit Encore library elements and styles because they are stored as Photoshop files.

Cut-and-paste menu editing

Menu editing within Encore is not limited to just working with predefined components. You can drill down within objects to extract and edit individual elements (i.e., access individual layers within layer sets), and create new button elements directly within the Menu Editor. In this way you can reuse and customize existing design elements, and maintain a common look while creating derivative designs.

To customize the design of buttons (and other layer set objects), use the Direct Select tool (the second, outlined arrow) to select and manipulate subelements within objects. For example, you can reposition the text label element within a button, or resize the thumbnail image layer relative to the graphic for the button frame.

To help in selecting elements, you also can select individual layers in the Layers palette; Encore will automatically highlight the associated element in the Menu Editor, and also select the Direct Select tool so that you can manipulate it, as shown in Figure 9-6. (Just remember to click the Selection tool when you are done so that you can adjust the entire object again as one combined unit. Also use the Show Subpicture Highlight button under the Menu Editor, if needed, to display the button highlight layers.)

Use the Direct Select tool and Layers palette to access and edit both objects (layer sets) and individual subelements (layers) in the Menu Editor.

Figure 9-6. Use the Direct Select tool and Layers palette to access and edit both objects (layer sets) and individual subelements (layers) in the Menu Editor.

Once you have selected a layer, you can copy and paste it to another object (just select a layer within the object before you paste, and not the layer set name). In this way, you can build and edit your own objects and buttons from existing elements such as graphics frames, video thumbnails, text, and even highlight overlays. Basically, you can cut and paste between Photoshop layer sets in Encore.

In addition, you can create your own buttons from scratch within Encore. Use Object Convert to Button to convert a graphic or text into a button (i.e., layer set tagged as a button), with a default highlight overlay. Or use Object Convert to Object to convert back.

Creating highlights

Obviously you want to design your menus so that it is clear at a glance to the viewer which elements are selectable buttons. Some menu designs can get very busy, so the buttons are not easily distinguishable, or the button elements can be so subtle that they do not stand out from the background. Ideally, both the graphic design of the button elements and their arrangement on the menu combine to identify them. But sometimes it’s not clear that, for example, the word “Back” standing alone at the bottom corner of the menu is a button, and the title text positioned along the side is not.

Beyond the graphic design, the other mechanism for distinguishing DVD menu buttons is the highlight subpicture overlays, which are used to indicate which button is currently selected, and when a button is activated. Users then have been trained to search for the available buttons by pressing the Down button on the remote control to cycle through the highlighted elements (or, on a computer, moving the cursor over the menu to see where the icon changes). Even so, highlights can sometimes be difficult to distinguish, such as when they are displayed as only a simple underline in a subtle translucent color.

Note

You can make button highlights more visible by using strong graphics elements, such as a rectangle framing around the button, and strong colors that contrast with the background. In addition, highlights are not just for selected buttons: you also can use the same highlight overlay for unselected buttons as well. In this way, you can have a distinctive graphical element to distinguish the buttons (such as a rectangle), which then changes color to indicate the button that is currently selected.

To add highlight subpicture overlays to your menu buttons, you can copy highlight layers from other buttons, or create new highlight elements in Photoshop, or you can use Encore’s built-in tools to create new highlights. To reuse an existing highlight element, use Edit Paste As Subpicture to copy a layer as a highlight. Or create a highlight overlay based on a button object’s shape by using Object Create Subpicture. Use the Show Subpicture Highlight buttons under the Menu Editor window to preview the highlights.

The button and highlight tools also apply to text objects, so you can turn any text into a button link with Object Convert To Button. Even better, enable Create Text Subpicture in the Properties palette for text buttons to have Encore automatically regenerate the highlight when you edit text.

Although you cannot create or edit the special button layer name prefixes directly within Encore—for example, to create a new numbered subpicture layer—you still can use these tools to manipulate them without needing to go to Photoshop: you can convert graphics and text to buttons, add subpicture elements, copy and paste from existing elements, and apply styles to change their look. In addition, although Encore can import nested layer sets from Photoshop CS, it cannot create them directly.

Once you have finished creating and designing new menu elements, you can reuse them within your project via copy and paste, and by using Edit Duplicate to make copies. Or drag them to the Library palette to save them for reuse in other menus and across your other projects.

Menu layout

As you design your menus, also take advantage of the tools in Encore to provide a clean design and a professional look. Design your text to take advantage of the Photoshop-like controls in the Character palette, and lay out text with associated images and bitmap and shape graphical elements.

Instead of trying to position multiple lines of text or graphics items by hand, have Encore automatically align them, relative to each other, or relative to the menu window.

Add text to your menus to use as titles, to annotate button graphics, or for explanatory material such as copyright notices or credits. Use the Text tools to enter and edit text, laid out horizontally or vertically, and the Selection tool to move and resize blocks of text by dragging the bounding rectangle. Use the Character palette for detailed control over text design and layout. Also use Object Drop Shadow to add a drop shadow effect, with options for color, position, and blending opacity.

When laying out objects on the menu, use the cursor arrow keys to precisely position them by nudging them one pixel at a time, or Shift plus the arrow keys to nudge 10 pixels at a time. When compositing objects, use Object Flip to change orientation, and Object Arrange to layer multiple objects (including within layer sets). Although you should not overlap separate buttons, you can layer decorative text and graphics elements within a button, and also adjust the order of the layers within a button layer set—for example, to ensure that a graphic frame is on top of the video thumbnail.

Use the Guides feature in the Menu Editor to help align elements in a consistent design.

Figure 9-7. Use the Guides feature in the Menu Editor to help align elements in a consistent design.

For buttons and other repeated elements, use Object Align and Object Distribute to position them neatly relative to each other, or to the safe area of the menu.

Button highlight colors

Another important aspect of consistent menu design is the colors used for button highlights across the various menus within a DVD. Because highlights are actually implemented using the DVD subpicture overlay plane (also used for subtitles in timelines), the number of available colors is severely limited.

To make life simple when working with small projects, Encore by default will generate an automatic color set for an imported menu, based on the actual colors used in the menu’s Photoshop file. But for larger projects, Encore provides a convenient mechanism to package and assign button highlight colors through the use of menu color sets (and a similar mechanism for subtitle colors).

Because different menus can share the same color set, you can ensure that they all have consistent highlight colors. You also can use alternate designs in different areas of your project. For example, you could use one look for the main menus of your production, and a different look for a set of auxiliary material continued under an Additional Features submenu. This approach also allows you to change the look for an entire group of menus by simply editing the associated color set.

See the following sections for more ideas for using color sets within your menu designs.

Using video with menus

Although we tend to think of DVD menus as still images, and the playable content in timelines as video, these are not at all absolute requirements: menus can play audio and video, and timelines can display still images and slide shows.

Motion menus

In fact, menus can be quite active: even still menus can play for a specified duration, loop some number of times, and then take an end action. (You can see this in the Encore Project Preview window as the timecode advances through each loop iteration.)

Beyond timed still menus, motion menus contain an audio track and/or at least one video element (set in the Menu Properties palette):

  • A background video clip. The clip is played as the menu background instead of displaying a still image.

  • A background audio track. This can be taken from the same clip used as the background video (i.e., AVI file), or can be a separate audio clip.

  • One or more buttons with animated video thumbnails. The button layer set contains a video thumbnail layer (with the name prefixed by %) that Encore uses to automatically insert a thumbnail of the linked clip (from the specified poster frame). Set the Animate Button option in the Menu Properties palette to have Encore use video clips for all such buttons on the menu, or to use still image thumbnails.

Note

Although Encore controls whether button thumbnails are still images or motion video as a menu-wide property, this does not mean you cannot have both on the same menu. Just create the video buttons as usual, but create the still buttons without the video thumbnail layer. You then can composite in your own still images to those buttons manually, by grabbing and resizing the desired frame. Or, if you’re feeling sneaky, you can first create all the buttons as stills, and then edit the menu in Photoshop and grab the thumbnails that Encore inserted.

Background video

In the old days of DVD design, before applications such as Encore that let you create menus by compositing all these different elements, DVD authors had to create motion menus by hand by composing them in a separate tool such as Adobe Premiere Pro or After Effects.

This required first designing the graphical elements such as buttons and text in a tool such as Photoshop, and then preparing all the video still frames and thumbnail video clips, and finally bringing them all together to composite into a final video sequence, which then could be imported into the DVD authoring tool. The final sequence then needed to be flattened, with all the elements—text, button graphics, images, and even video thumbnail clips—burned into the exported clip.

Although you no longer need to go through this laborious process with Encore, you still can use this kind of approach to create interesting motion video backgrounds for your menus. For example, you can use a couple of representative clips as part of the full-screen motion menu background, or add fades or dissolves between multiple clips. Or combine several representative clips with overlays to give a suggestion of the contents of your disc. This is particularly useful on menus where you are not already using video clips as a chapter index.

Note

You can use the Encore video thumbnail layer mechanism to composite additional video clips onto your menus, even if they are not for button use. Just create a video button as usual, and link it to the clip that you want to composite onto the menu. Of course, edit the button to remove the unneeded highlight layers and other graphics or text components. Then, just do not include the clip in the button routing within the menu, so the viewer cannot navigate to it. (However, pressing the button number on the numeric keypad of the DVD remote control will still access the button, so assign it the highest number and make sure it does not link anywhere.)

Just remember that the result is intended to be the background for your menus, so it cannot be too strong or garish, or else it will overwhelm the menu text and buttons and make it difficult for the viewer to see the button highlighting. For example, choose clips with a relatively consistent scene and calm motion (i.e., ocean waves, fields or trees blowing in the wind, mountains with clouds passing in the sky). Similarly, you may want to mute the colors or shift the look to more of a sepia tone.

Looping motion menus

Motion menus really wake up a DVD with moving video and audio. But although they may be great on first viewing, they also can end up irritating the viewer after they loop for the 100th time. Similarly, cool transitions into and out of menus are fun the first time, but thereafter can cause more irritation by slowing down navigation.

Use the Encore Menu Properties palette to set the motion properties for a menu, as shown in Figure 9-8:

  • Set the Duration for the menu to play before looping. This should be long enough to be interesting to view and not too repetitive when it loops, although of course the tradeoff is that longer motion menus require more time to render and build and take more space on the final DVD.

  • Even better, you also can specify a Loop Point offset from the start of the video so that the entire clip plays the first time, and thereafter only plays a shorter segment beginning at the loop point. The beginning of the clip then can act something like a first play, while the remaining portion of the clip is designed to loop cleanly.

Set the motion looping properties for menus in the Properties palette.

Figure 9-8. Set the motion looping properties for menus in the Properties palette.

You then can use different strategies for looping the menu. Use Loop # to have the menu play once and then go quiet, or loop forever (continuously), or loop some number of times (2 to 1204) and then stop. Having the menu stop playing looped audio after a reasonable period of time can be especially considerate if the DVD menu is left playing while the viewers have moved to another activity or room.

However, the timing for menu looping can get a little tricky if the Animate palette. Buttons option is set to also have buttons with image thumbnails play as video from the linked clips. Preview the motion menus to ensure the button clips loop at reasonable points, especially if you have used a Loop Point offset. You may want to set a poster frame for the associated chapter point in the timeline to adjust the starting point for the sequence used for the menu button.

Finally, be aware that you cannot rely on all DVD players to seamlessly loop menu video and audio. No matter how carefully you match the final frames and audio at the end of the clip back to the beginning of the clip, it still may glitch on some players. As a result, it’s best to match the two ends of the loop by fading to black (and silence), or slowing down the motion to a still image.

Menu transitions

One common effect used on movie DVDs is to provide video transitions into and out of menus. To enter the menu, the DVD first plays an introductory video sequence, which ends by transitioning to the menu, typically so that the last frames played from the video sequence match the menu as it is then displayed. For example, the introductory video might be a sequence showing the menu being constructed as elements fly into place.

Similarly, when you make a selection on the menu, the menu exits by first playing a video sequence that continues the introductory theme and then transitions to the selected clip. This might fade from the menu to black as the DVD then jumps to the new location to start playback of the selected clip.

You can create these kinds of effects in Encore by creating these transition clips, and then simply changing your links to and from menus to link via these transition clips instead. This is particularly easy with Encore’s ability to update the properties of multiple elements at the same time.

For example, to add a new transition video into the main menu, first import the transition clip and set its end action to link to the main menu. Then you need to find and change all the links into the main menu:

  • First, open the Menus and Timelines tabs in the Project window in turn and sort by link to find all links to the main menu. Select all the links, and change them all at once in the Properties palette to point to the transition clip instead.

  • Also, sort by override to check for any other links to the main menu. And in the Timelines tab, also check the Menu Remote column for additional links.

  • Finally, select the Disc tab and check the Properties palette for any disk-level links, such as the First Play or Title menu, as shown in Figure 9-9.

Change the First Play and other links to the main menu to link first to a transition clip.

Figure 9-9. Change the First Play and other links to the main menu to link first to a transition clip.

Adding transitions out from any other menu is done similarly. Simply change the link for each button to play the transition clip, and set the button override to link to the original destination. However, if the menu button already used both a link and an override, you will need to change the properties for the transition clip itself, and set both its end action and override appropriately (which means you may not be able to reuse the transition clip if it is used in another way elsewhere in the project). And don’t forget about also using a video transition for menus that can timeout and execute their own default end action.

In each of these cases, you may want to use a generic clip that transitions between the menu and a fade (or vice versa), or design individual clips for each specific link that transitions between the menu selection and a specific clip. Similarly, you can introduce these kinds of transitions for links between menus as well.

Creating transition clips

You can have a wonderful time creating these kinds of transition videos into and out of menus. The interesting challenge is to make the transition between the menu and the clip as seamless as possible. Just do not expect perfection: some DVD players still may have a visible delay when jumping between displaying the menu and timeline. In addition, if you are jumping out of a motion menu, the video and audio will cut off at whatever point the viewer presses the button anyway.

You can make simple transitions by just using fades to avoid trying to present a perfect seamless match, or by presenting more of a jump-cut experience by cutting to an animation that is matched thematically to the menu without trying to match it exactly.

For transitioning into a menu (or out from a still menu), you can use a still image of the menu as the matching end frame of the clip. You then can play with creating animations into (or out of) the menu image:

  • Use a video-editing application such as Adobe Premiere Pro to create a short clip that transitions into the menu still. Perhaps use the still as an animated overlay, and use motion effects to have it fly and zoom in to fill the frame. Or use a 3-D effect to have it spin into the scene in perspective.

  • Use a motion graphics and effects tool such as Adobe After Effects to animate the appearance of the menu by constructing it from its various elements. Have the background paint in, and then fly in the buttons and type on the text until the final menu is created.

  • You will also see movies that create these transitions within a synthetic 3-D graphical environment. The camera sweeps through the synthesized scene to zoom in on the menu, which is hanging conveniently on a wall or is otherwise positioned as part of the 3-D world. Then, to transition out, the camera can pull away again and sweep away into the movie clip.

Plus, of course, take care with the audio so that it also makes a smooth transition, even from motion menus, and does not suddenly start blaring when the user presses a button.

Interesting menu button design

The next stop in menu design is to go beyond basic buttons and links to take advantage of the possibilities of the DVD specification. In particular, you can use a combination of background graphics and highlight overlays to make more interesting and more sophisticated button designs.

As you have seen in earlier chapters, DVDs do not actually have buttons. Yes, you can design menus in Encore’s Menu Editor and manipulate individual button objects, but these are all “flattened” or collapsed when the DVD is built. The final menu on the DVD is just a single still image or a motion video clip, with the button graphics “burnted in” to the background image, along with any title or button annotation text, and any other graphics overlays. The buttons you see on a DVD menu are a graphic design trick—they look like buttons, and appear to act like buttons too, when pressing on the remote control moves the highlighting and gives the dynamic effect of active buttons.

Button highlights

However, the DVD subpicture overlay used for highlighting is very limited, with only four colors, so there is a huge visual discrepancy between the full-color button designs burned into the menu and the coarse highlighting. As a result, you cannot create nice dynamic effects such as a button appearing to press in when you click it.

Nonetheless, button highlighting also does not have to be limited to the common designs such as a simple outline around a button, or an underline under text, or an arrow pointed to the next link on a list. Also, highlights can be translucent, to appear as a glow or blend with the background. Here are some button highlighting tips:

  • Button highlighting can be any graphic overlay. Button highlights can be much more inventive than a simple line or even arrow. Actually, it’s better to have the highlighted button be very obvious, and not just a subtle line. Be more graphically creative, within the scope of your DVD design: lasso the button to select it, or have it glow with energy.

  • Button highlighting can use more than one color. Subpicture overlays may be limited to four colors (actually three plus transparency), but that’s still one or two more colors than are used on many DVDs. Use one color for a main highlight, and another for a secondary element. In addition, each color can have an associated translucency value, so you can use additional colors to anti-alias the highlighting, with a main color surrounded by a translucent outline, or with a translucent drop shadow.

  • Button highlights can be translucent overlays. Highlights do not need to just outline or point to buttons; they can overlay buttons as well. You typically see this kind of design with the highlight appearing as a translucent wash over the button, giving the appearance of brightening it.

  • Highlights can cover buttons, and reveal them only when activated. Buttons can be highlighted in all three states: Normal, Selected, and Activated. As a result, you can use the highlight to mark buttons as not active (normal), and then change the highlight when the button is selected or activated. With careful matching of colors between the menu graphic and subpicture highlights, the highlight for the Normal state can be used to reduce or dim a button’s appearance until it is selected.

Figure 9-10 shows some different methods for highlighting buttons.

Examples of button highlight designs (in red): circle of dots, translucent overlay, overlay on text, and check marks.

Figure 9-10. Examples of button highlight designs (in red): circle of dots, translucent overlay, overlay on text, and check marks.

In this way, you can take advantage of the higher-quality menu graphics for the highlighting, and cover it until the button is selected. For example, you can design the original button graphics with a fancy highlighting surround or a full-color pointer element, use the normal highlight to hide these with a plain opaque overlay (as a plain border element or to match the menu background), and then reveal the highlighting graphics by having no overlay for the selected state.

Using button colors

Many DVDs use a simple button highlight with a single color, often to outline or underline menu selections. But highlights can contain up to three colors, each with transparency.

In Encore, you define highlight colors in the Menu Color Set, with three colors for the Normal state, and up to two sets of highlight colors for the Selected and Activated states, as shown in Figure 9-11.

Use the Menu Color Set to assign up to three colors for menu button highlight effects.

Figure 9-11. Use the Menu Color Set to assign up to three colors for menu button highlight effects.

You can use the three available highlight colors for very different kinds of highlight effects:

  • Highlight with multiple graphics elements (i.e., an arrow, plus an underline, plus a translucent wash).

  • Highlight different parts of a button (outline the graphic and underline the text).

  • Highlight with a more subtle effect (use multiple similar colors for an antialias effect, or a translucent gray as a drop shadow or outline).

  • Highlight different groups of buttons on the same menu (highlight chapter index thumbnails and menu navigation with different colors and effects).

In Encore, all the buttons on an individual menu share the same color set, but can select one of two available highlight groups. When you create a button, you can assign layers to be used for overlays (graphics or text), and assign them to one of three overlay colors, with the layer name prefixed as (=1), (=2) or (=3). And each Highlight Group can assign colors to be used when the button is selected (i.e., ready to press) and activated (i.e., just pressed).

Use Menu Edit Menu Color Set to display the Menu Color Set dialog to create and edit color sets, and then use the Properties palette for a menu to assign it a color set. By default, Encore creates an automatic color set for imported menus based on the actual colors used for button highlight graphics in the Photoshop file for the menu.

The result of all this is that you can have up to two different groups of buttons on a menu that are highlighted differently, and the actual highlight graphics (or text) can use up to three different colors.

Encore shows each button’s rectangular extent when you select it in the Menu Editor. If the button includes multiple elements such as graphics and text, you can move them apart with the Direct Select tool and end up with a very large extent. For example, in a vertical menu list you can achieve some interesting effects by spreading the button area horizontally by including both the main button graphic and an outlying additional highlight shape such as an arrow. Just be careful to keep your menu buttons from overlapping.

Note

Strictly, the physical layout of buttons on a menu is not interest to set-top DVD players, which just cycle through the button routing and display the corresponding highlight overlay graphics. On a computer, however, DVD player applications need to know the rectangular extent of each button within the menu image to respond to the cursor to highlight and click buttons.

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