About the Authors

David M. Bridgeland is chief business architect at Unisys Corporation. He has performed business modeling for more than 20 years, creating models for many clients, including Charles Schwab, AT&T, UBS, Sony, Chevron, and New York State. Prior to Unisys, he held consulting positions at KPMG and at Coopers & Lybrand Consulting as well as executive positions at two venture-backed startups, including Powersim Corporation, a vendor of business modeling tools. Currently he focuses on applying business modeling to large sales opportunities. Dave holds a BA in computer science from the University of Michigan and an MA in computer science from the University of Texas at Austin. He lives in suburban Washington, DC.

Ron Zahavi is chief business architect at Unisys Corporation. He has over 25 years of experience in all aspects of technology management and solution delivery. Prior to joining Unisys, Ron held positions as CTO and CIO, managing technology across several companies and performing due diligence of potential acquisitions. His breadth of experience includes work with startups, large companies, the commercial and public sectors, federal government, and private equity firms. Ron has served on the OMG Architecture Board, is a member of the BPM Think Tank program committee, and is a member of several regional and national CIO and CTO councils. He is author of Enterprise Application Integration with CORBA and co-authored the bestseller The Essential CORBA. Ron holds a BSEE from the University of Maryland and an MS in computer science from Johns Hopkins University.