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by Charles Lambdin, Leo Frishberg
Presumptive Design
Cover
Title page
Table of Contents
Copyright
Dedication
Foreword
Preface
Acknowledgments
Part 1: Context
Introduction
Chapter 1: Introducing Presumptive Design
Abstract
Overview
This Book’s Value Proposition
The Five Principles of Presumptive Design
So, Why Bother?
Chapter 2: PrD and Design Thinking
Abstract
Overview
Design Thinking
PrD and Sato’s Design Thinking Model
How PrD Accelerates Learning
Summary
Chapter 3: PrD and an Agile Way of Business
Abstract
Overview
The Changing Nature of Business Strategy
Disruptive Innovation and PrD
PrD in a Culture of Agility
PrD, Design Thinking, and Business Value
Summary
Part 2: Principles and Risks
Introduction
Chapter 4: Design to Fail
Abstract
Overview
We’re Going to Fail—It’s a Question of When and by How Much
Designing the Right Thing
There’s Nothing Wrong About Being Wrong
We Seek Intelligent Failures
Risk Factors
Conclusion
Summary
Chapter 5: Create, Discover, Analyze
Abstract
Overview
Begin at the End
The Artifact Provokes Discovery
Analyze What They Mean, Not Just What We Heard
Taking the Low Road
Risk Factors
Summary
Chapter 6: Make Assumptions Explicit
Abstract
Overview
Revealing Assumptions Isn’t Easy
Ass.U.Me—Implicit Assumptions Make Us All Look Stupid
Risk Factors
Summary
Chapter 7: Iterate, Iterate, Iterate!
Abstract
Overview
Iterating Is Not Wasted Effort
Iteration Begins Day One
Iterating is a Risk Reduction Strategy
Risk Factors
Summary
Chapter 8: The Faster We Go The Sooner We Know
Abstract
Overview
Just Get Started
The Future Wasn’t Built to Last
Maximize Insight, Minimize Investment
Moving Fast While Staying Real
Risk Factors
Summary
Chapter 9: The Perils of PrD
Abstract
Overview
Is It the Right Problem?
PrD Needs Two Things
Additional Ways PrD Can Fail
Summary
Chapter 10: Lack of Diversity
Abstract
Overview
The Hazards of Homogeneity
Diversity of Reasoning
Where Things Go Wrong
Summary
Chapter 11: Believing Our Own Stories
Abstract
Overview
Increasing Investment Increases Belief
The Three Traps
Confirmation Bias
Been There, Done That
Summary
Chapter 12: Unclear Objectives
Abstract
Overview
Explicit and Implicit Objectives
It Takes a Village …
Structural Failures
The Artifact Serves the Objectives
The Objectives Frame the Report
Summary
Chapter 13: Losing Our Audience
Abstract
Overview
Users Catch on Rough Edges
When Confusion is a Distraction Versus Branch Point
Difficult Conversations (Uncooperative Stakeholders)
The Discussion Strays from the Objectives
Summary
Part 3: How-To Manual and Recipes
Introduction
Chapter 14: Master Facilitation
Abstract
Overview
Fundamental Facilitation Techniques
Facilitation Unique to PrD
Summary
Chapter 15: The Creation Session
Abstract
Overview
How Big, How Complicated?
Staffing
Budget
Prepping for the Session
Running a Creation Session
Summary
Chapter 16: The Engagement Session
Abstract
Overview
Prepping for the Engagement Session
Running the Engagement Session
After the Engagement Session
Summary
Appendix A: The Cases
Appendix B: The Art of Box Breaking
Contributor Biographies
List of Figure Credits
References
Index
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Table of Contents
Presumptive Design
Design Provocations for Innovation
Leo Frishberg
Charles Lambdin
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