Table of Contents
Chapter 1: Introducing Presumptive Design
The Five Principles of Presumptive Design
Chapter 2: PrD and Design Thinking
PrD and Sato’s Design Thinking Model
Chapter 3: PrD and an Agile Way of Business
The Changing Nature of Business Strategy
PrD, Design Thinking, and Business Value
We’re Going to Fail—It’s a Question of When and by How Much
There’s Nothing Wrong About Being Wrong
Chapter 5: Create, Discover, Analyze
The Artifact Provokes Discovery
Analyze What They Mean, Not Just What We Heard
Chapter 6: Make Assumptions Explicit
Revealing Assumptions Isn’t Easy
Ass.U.Me—Implicit Assumptions Make Us All Look Stupid
Chapter 7: Iterate, Iterate, Iterate!
Iterating Is Not Wasted Effort
Iterating is a Risk Reduction Strategy
Chapter 8: The Faster We Go The Sooner We Know
The Future Wasn’t Built to Last
Maximize Insight, Minimize Investment
Moving Fast While Staying Real
Chapter 11: Believing Our Own Stories
Increasing Investment Increases Belief
Chapter 12: Unclear Objectives
Explicit and Implicit Objectives
The Artifact Serves the Objectives
The Objectives Frame the Report
Chapter 13: Losing Our Audience
When Confusion is a Distraction Versus Branch Point
Difficult Conversations (Uncooperative Stakeholders)
The Discussion Strays from the Objectives
Part 3: How-To Manual and Recipes
Chapter 14: Master Facilitation
Fundamental Facilitation Techniques
Chapter 15: The Creation Session
Chapter 16: The Engagement Session
Prepping for the Engagement Session