active voice, 30–31
Adobe InDesign, 128
alignment, 95–102
align the text in the bullet points, 123
centered is an alignment, 104
combine the strong edges, 106
vertical text alignment in text box, 119
animation, 55–64
animated clip art, 52
boat action, 62
calls attention to itself, creates a focal point, 56–57, 64
headlines change, add animation, 87
charts can benefit, 63
two important points, 64
what “never use animation” means, 133
Arial font
alternatives to Arial, 48, 89, 92
if you really want to use it, 140
tends to be boring, 36
aspect ratio, how to maintain it, 124
Autofit feature in PowerPoint, 118
backgrounds
can be difficult to read, 49, 80
how to fix, 81
can use more than one, 134
complex info, simple background, 51
relevant backgrounds, or not, 27, 48–51, 86
work with the background, 27, 101
Berkowitz, Boris, 104
blackboards, electronic, 5
book
as an alternative to a presentation, 5
comparison with slideshow, 66
branding
your handouts, 139
your slides, 47
bullet points
align text with text, not the bullet, 123
how many bullet points to use? 136
how many words per bullet point? 137
spread the bullet points out onto more slides, 38–40, 78
bullets
consider eliminating the bullet dots, 28, 39, 78, 108
if only one bullet, delete the dot, 101
capital letters, more difficult to read, 70
chalkboard, 4
charts, maps, graphs
pie charts, 139
use a handout, 127
clarity, 25–45
active vs. passive voice, 30–31
avoid ’ings, 32
avoid lengthy, complete sentences, 28
sometimes you need more words, 35
how many slides to use? 36–44
clip art
examples of overuse, 52–53
get rid of it, 43
collaborating online
Google Presently, 15
Webspiration, 21
concept maps, 21
consistency. See repetition
contrast, 77–84
as a repetitive element, 87
organize with contrast, 82
with color, 80–81
with typefaces, 78–79
credibility of a speaker, 1
data/words vs. images/emotion, 67
Dorfer, John, 56–57
electronic whiteboards, blackboards, 5
Eliot, T .S., 35
emotional impact vs. words/data, 67
ending a presentation, 72–73
eye movement, listen to it, 46, 107
film, comparison with slideshow, 65, 66, 70
flip chart, 4
fonts
alternatives to Arial/Helvetica/Times, 48, 89, 92, 108
contrast with fonts, 78
serif fonts, to use or not? 132
sources for, 154
FontShop.com, 48
MyFonts.com, 89
gerunds, 32
gestalt, 109
Gettysburg Address, 4
gewgaws, get rid of them, 46, 135
graphics, every slide must have one? 135
Ground Water, 2
handouts, 125–128
alternative to a digital presentation, 5
example of branding on, 139
key points are on paper, 88
permanent record of your talk, 127
too many slides for a handout? 44, 127
value added is huge, 126–127
Helvetica font
alternatives to Helvetica, 48, 89, 92
if you really want to use it, 140
tends to be boring, 36
idea clouds, idea webs, 21
images
emotional impact vs. words/data, 67
every slide must have one? 135
images with no words, 31
make sure they’re relevant, 54
power of images, 70
resize in correct proportion, 124
sources for, 154
’ings , 32
InsightCruises.com, 6
Inspiration.com, 21
Isakson, Paul, 109–113, 134–135, 137
examples of images from, 48, 88–90, 91
Kawasaki, Guy, 69
Keynote
brief overview of, 12–13
how to
adjust the space between lines, 120
adjust the space between paragraphs, 121
adjust the space from bullet to text, 122
align the text in a bullet point, 123
change the vertical alignment, 119
hang the bullet, 123
resize an image, 124
tilt an image, 124
Light Table view
for checking consistency, 94
for organizing, 22
Magic Move transition, 62
outline feature, 20
template examples, 40, 56–57, 58–59, 61, 71, 93
KeynotePro.com, 58
a lecture is not a presentation, 4
Lehr, J.H., 2
“Let there be stoning,” 2
lights on, lights off? 138
line spacing
how to adjust it, 120
never hit the Enter or Return key twice, 121
Linux, presentation software for, 12, 16
an exercise in seeing, 110, Chapter 15
logos on every slide—don’t, 47, 94
lowercase letters, easier to read, 70
maps or charts, use a handout, 127
McDonald, Nikki Echler, ii
mind maps, 21
Miniature Book Society, 71
MorgueFile.com, 154
OmniOutliner, for outlining, 20
OmniGroup.com, 20
online collaboration
Google Presently, for presentations, 15
Webspiration for outlining, 21
online slide sharing, 128
organization
organize the info on your slides, 82, 101
proximity helps clean and organize, 107
organize the white space, 105–106
organize your presentation, 17–22
outline software, outline features, 20
pacing of a presentation, 70–71
paragraph spacing, adjust it, 121
never hit Enter or Return key twice, 121
passive voice, 30–31
gerunds (’ings), 32
PaulIsakson.com, 110
photos
emotional impact vs. words/data, 67
make sure they’re relevant, 54
photos with no words, 31
power of images, 70
resize in correct proportion, 124
sources for, 154
pie charts, 139
plot, 65–73
humans in the tale, 68
impact of emotional images, 67
make a beginning, 66
make an end, 72
pacing, how to vary it, 70
relevant stories, 69
where are we going? 67
Post-It Notes
as repetitive design elements, 91
for organizing your presentation, 19
post presentations online, 128
PowerPoint
how to
adjust space between lines, 120
adjust space between paragraphs, 121
adjust space from bullet to text, 122
align text in the bullet point, 123
change the vertical alignment, 119
hang the bullet, 123
resize an image proportionately, 124
tilt an image, 124
turn off Autofit, 118
never use it? 138
Slide Sorter view
for checking repetitive elements, 94
for organizing, 22
PowerShow.com, post slides online, 128
presentations
alternatives to digital presentations, 4–7
bad ones, list of features, 10
beginning of your talk, 66–67, 88
examples of
humours , 94
Paul Isakson, 110–113
print impacted technology, 8–9
good presentations, list of features, 11
how many slides to use? 36–41, 42, 88–89, 137
is it all about you? 69
lights on, lights off? 138
contrast fades with lights on, 80
pacing, 70–71
post presentations online, 128
questions at the end, 73
software options, 12–16
speaking, your manner is important, 68
when is it over? 72–73
worst (one of the worst), 74
presenter notes. See speaker notes
principles of conceptual design
overview, 24
summary and review, 129–140
principles of visual design
overview, 76
summary, 109
Prodigy, 69
proximity, 103–108
cleans and organizes, 107
creates relationships, 104
empty space needs to be organized, 105
white space is cleaned up with, 105–106
Pumpkin, 57
questions at the end of your presentation, 73
quotations, 35
reading your slides
how to avoid it, 29
I always read my slides aloud, 130
sometimes it’s necessary, 35
what the real problem is, 130–131
relevance, 45–54
backgrounds, relevant or not? 48–51
eliminate unnecessary graphics, 46
logo on every slide, 47
photos and images, 54
relevant stories, 69
repetition, 85–94
break out of it, 93
consistent look throughout the slides, 86–87
design elements specifically for repetition, 92–93
repeat the image, but differently, 90
Rosetta, 57
seeing
design is all about seeing, 80, 101, 141–153
put it into words, 11, 110, 142
serif fonts, 132
Shakespeare
death quotes from, 91
Macbeth example, 58–59
my presentations about, 6–7
soliloquies in, 68
Sidney, Mary, 42
slides
are a reflection of you, 100
first slides are to introduce, 66
how many in a presentation? 36–43
how many words on a slide? 137
use alignment to organize, 96–97
text on slides, how to
adjust space between lines, 120
adjust space between paragraphs, 121
adjust space from bullet to text, 122
change the vertical alignment, 119
hang the bullets, 123
stop changing size automatically, 118
SlideShare.net, post slides online, 128
Smith, Tim, 114
spacing in text
adjust space between lines, 120
adjust space between paragraphs, 121
adjust space from bullet to text, 122
speaker notes
Google Presently, write or read, 15
in software, window for entering, 18, 20
post online with presentation, 128
speech is not a presentation, 4
sticky notes
as repetitive images, 91
for organizing your presentation, 19
“Stop Fitting Text to This Placeholder,” 118
story, 65–73
target audience
customize the presentation to the audience, 25, 45
Taylor, Laura Egley, 124
text on a slide
adjust space between lines, 120
adjust space between paragraphs, 121
adjust space from bullet to text, 122
adjust the vertical alignment, 119
hang the bullets, 123
problems with
text changes size automatically, 118
won’t align properly, 119
Thornton, Elizabeth, 104
Times, Times New Roman See also Arial font, Helvetica font
alternatives for, 140
transitions, 55–64
overview of, 55
act as visual cues to the audience, 60
dissolve transition for repetitive images, 90
ending the presentation with, 72–73
examples of, 58–59
guide your audience through the topic, 61
Magic Move transition, 62
two important points, 64
vertical alignment of text, 119
video clips, 54
visual outlining, 21
web addresses on slides, 28
can’t read them in the audience; put on handout, 125
Webspiration, 21
when in doubt, don’t, 80
whiteboard, 4–5
white space, free or trapped, 105–106
trapped inside a box, 107
WikiMedia Commons
source of free images, 154
examples of images from, 42, 100
Williams
Dorfer, John, 56–57
Ryan, 56–57
Scarlett, 56–57
Shannon, 26
words, a great way to learn, 11, 110, 142
YouTube, 54
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