THERE’S NOWHERE TO HIDE IN A TRANSPARENT WORLD

If you’re not yet convinced of the need to approach your sales with genuine competence and confidence, in today’s transparent world your reputation, and that of your product and company, are more exposed than ever before.

For you as a seller, this transparency is a double-edged sword, opening opportunities to reach more buyers, to build stronger relationships and trust, and to differentiate yourself from the competition. At the same time, it leaves you and all you have ever done uncovered for your buyers and competition to view and analyze as well.

When buyers access the Internet or their network for information about your product and company, they look for reviews to learn of others’ experiences, and frequently check up on the sales rep’s “rep,” too. One bad experience or questionable action can be broadcast instantly across the Internet, through social networks and consumer forum sites. And buyers pay attention. There’s simply nowhere to hide and no room for faking it these days.