About the Companion Web Site

Visit this book’s companion web site at www.wiley.com/go/jensenprices (password: PriceSettingJensen). There you will find various tools to use alongside the chapters in this book, including four Excel worksheets as follows:

• Chapter 3: The Competitor Pricing Worksheet
• Chapter 6: The Buyer Benefits Worksheet
• Chapter 7: The Narrowing Your Price Range Worksheet
• Chapter 8: The Cost Analysis Worksheet

You can use these four worksheets as directed within the book to help you in your pricing strategy.