Part 3: Your Cost Analysis
by Marlene Jensen
Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website
- Cover
- Contents
- Title
- Copyright
- Dedication
- Preface
- Acknowledgments
- Part 1: How to Set Prices for Maximum Profits
- Part 2: How The Market Will Value Your New Product
- Part 3: Your Cost Analysis
- Part 4: Fine-Tuning Your Price
- Part 5: Testing Your Prices
- Part 6: Pricing in Special Situations
- Chapter 13: Pricing Services
- Imagine No Chapter 13!
- The Complications of Setting Prices for Services
- The Myth of Pricing Based on “What You Want to Earn”
- Pricing by the Hours versus the Job
- Finding What Service Competitors Charge
- Picking Your Price Positioning
- What Your Price Says about Your Firm
- How to Charge Higher Prices to Those Willing to Pay More
- Chapter 14: Pricing New Products/Services, Part 1: When Your Brand Is Unknown
- The Problems in Pricing Something New
- Price Equals Quality Buyer Perception
- Does Quality Equal Likelihood-to-Buy?
- Understanding “Bargain Hunters”
- Price Preferences by Product Type
- Detailed Research on Buyer Price Position Preferences
- Additional Research on Preferred Prices
- Learn More about Risk and Pricing
- Chapter 15: Pricing New Products/Services, Part 2: Competing with Established Brands
- Chapter 16: Pricing with Discounts
- Chapter 13: Pricing Services
- Appendix of Worksheets
- Bibliography
- About the Author
- About the Companion Web Site
- Index
Part 3
Your Cost Analysis
In this section, you will develop your direct costs for your product or service as well as your “fully loaded” costs, which include overhead.
You need this to provide a “floor” for your range of potential prices.
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