AARP, 116
Advertising. See Marketing
Allen, Robert, ix
Alpine Realty Income and Growth Funds, 102
American Century Mutual Funds, 103
Analysts, stock market, 119–123, 129
Assets, leveraging, 79–81, 167–168
Baybak, Michael, 234
Baywatch (TV show), 157
Beal, David, 239
Bear markets, 121, 126, 132, 179, 203
Bennett, Bob, 13
Bennett, Wallace, 5
Bhopal (India) disaster, 123
Biweekly mortgage plans, 92–93
Bonds, 60–62, 67–68, 102–103, 203
Bradley, Bill, 114
Brigham Young University (BYU), 6
Brokers, stock market, 119–123
Buffett, Warren, 122
Bush, George W., 115, 169–170, 246–247
Business Week, 114
Canfield, Jack, 239
Capital gains taxes, 86, 128, 217–218
Carter, Jimmy, 3, 15, 160, 170, 247
Charlie Rose (TV show), 3
Chemical Bank, 160
Chicken Soup For the Soul (Hansen and Canfield), 239
Clinton, Bill, 29, 75, 78, 112, 247
Cook, Jim, 161
Corporate shell, defined, 218
Counseling, debt-reduction, 86–89, 95–96
Credit cards, 60, 65, 78–79. See also Debt
Crossfire (TV show), 3
Daschle, Tom, 247
Debt:
and wealth building, 33, 166–168
Deflation, 202–203. See also Inflation
Depressions, economic:
impact on author, 4
Deupree, Richard, 178
Dinah Shore (TV show), 3
Direct-mail marketing, 174–177, 234
Disaster preparedness, 153–162
Disinflation, defined, 138
Donahue (TV show), 3
Einstein, Albert, 54
Entrepreneurs, 185–197, 226–228, 242
Equity Office funds, 103
Failure, lessons of, 173–187, 224, 228
Famine and Survival in America (Ruff), 10
Federal Bankruptcy Code, 96–97
Felt, Carl, 69
Felt, Kay, 6–7. See also Ruff, Kay
Fiddler on the Roof, 26
Fidelity Mortgage Securities Funds, 102
Financial security. See Prosperity
Food stash, emergency, 154–158, 252
Foreign currencies, 139
Free the Eagle, 11–12, 14, 174, 197
Gates, Bill, 54, 56, 167, 208, 215
General Electric, 190
Gods Must Be Crazy, The (movie), 182
Gold:
as investment, 135–142, 201–202, 245
Good Morning America (TV show), 3
Gorbachev, Mikhail, 2, 12, 205
Government securities. See Treasuries
Great Depression. See Depressions
Habitat for Humanity, 170
Hansen, Mark Victor, 239
Havel, Václav, 2
Howard, George S., 6
Howard Ruff Core Package, 161–162
Howard Ruff Sings (album), 3
How to Get the Most Out of Everything You've Got (Abraham), 239–240
How to Prepare for the Coming Crash (Preston), 9–10
How to Prosper During the Coming Bad Years (Ruff), ix, 11–13, 135, 173
International bond funds, 102
Intrinsic value, stocks, 125–126
Investment Rarities, 161
Investments:
Investors:
passive versus active, 33
versus speculators, 127–128, 132–133
Jefferson, Thomas, 248
Jerry Springer (TV show), 157
Jesus, parable of three servants, 30, 164
Kennedy, Teddy, 247
Koppel, Ted, 136
La Quinta hotels, 102
Latter-Day Saints. See Mormonism
Law of compensating returns, 48, 242–243
Leverage, in wealth creation, 165–171
Liberty Property Group Trust, 103
Lincoln, Abraham, 183
Linowitz, Sol, 160
Lipscomb, Tom, 11
MacNeil-Lehrer News Hour, 3
Madame Tussaud's (London), 4
Making Money (Ruff), 28
Malachi (prophet), 48
Mammon, 38. See also Money
Manson, John, 194
Marketing, 174–177, 225, 226, 229, 233–240
Market Logic, 58
Marriage, 45–52, 191, 227, 241
Marriott, J. Willard, Jr., 42
Marriott, J. Willard, Sr., 5, 42
Maxwell, Neal A., 75
Mayberry, Joseph Younger, 42, 48, 242
Medicare, 112
Merchandise Mart (Chicago), 200
Merv Griffin (TV show), 3
Michael Baybak and Associates, 234
Microsoft Corp., 208, 215, 223
Momentum investing, 127–128, 133
Monetary policy, 138–139, 141–142
Money. See also Prosperity
corrupting influence of, 37–52, 241–244
emergency cash stash, 154
Mormonism, 34–35, 97–98, 155–158, 186
Mortgages, 60, 79–80, 90–93, 167
Mutual funds, recommended, 254
Nasdaq, 32, 127, 130–132, 160, 218–219
National Association of Securities Dealers (NASD), 214, 219
National Committee for Monetary Reform, 136
Neal, Steve, 2
Neo Life Company, 9
Newsletters, recommended, 251. See also Ruff Times
Nixon, Richard, 161
North, Oliver, 2
Nothing Down (Allen), x
Oprah (TV show), 3
Paul (apostle), 37
PBS Late Night (TV show), 3
Penney, J. C., 183
Penny golds, defined, 141
Ponzi pyramid, defined, 106
Positioning (Ries and Trout), 239
Precious metals. See Gold; Silver
Price/earnings ratio, 32, 128, 131, 133, 144, 216
Products and services, recommended, 251–254
Prosperity. See also Money
high-yield investments, 101–104
versus wealth, 25–35, 163–164, 241–244
Proxmire, William, 107
Prudent Bear Fund, 203
Public companies:
versus private companies, 215–216
Reagan, Ronald, 2–3, 11–12, 14–15, 136
Recessions, economic, 74–76, 177–180, 201, 233. See also Depressions
Regis and Kathy Lee (TV show), 3
Regression to the mean, 126
Retirement accounts, 62, 68, 102, 139–140
Ries, Al, 239
Risk:
analysis, 102, 190, 200, 225, 231
defining attitudes, 29–31, 33, 163–164
Roosevelt, Teddy, 187
Ruff, Howard:
as marketing guru, 235
Ruff, Terri Lynn, 84
Ruffhou$e (TV show), 11, 14, 234
Ruff's First Law of Limiting Losses, 145
Ruff Times (newsletter), 27
on gold, 142
history of, 10–13, 18, 173–177, 188
on traits of the wealthy, 201
Russell, Richard, 55–56, 58–59
Safeway (grocery chain), 39
Savings accounts, 60
Security Capital European Real Estate Fund, 102
Shakespeare, 202
Silver, 137, 154, 159–162, 201, 252
Simon Property Group funds, 103
Specialization, product, 196–197
Spielberg, Steven, 56
Stable value funds, defined, 103
Stock market. See also Stocks
Stocks. See also Stock market
valuation of, 125–133, 143–144
Sullivan, Ed, 2
T. Rowe Price funds, 103
Tax issues:
dividend income, 128
public companies, 217–218, 220–221
Taylor, Elizabeth, 4
Terrorism issues, 139, 153–162
Think and Grow Rich (Hill), 39–40, 192
Thoreau, Henry David, 51
Today (TV show), 3
Treasuries, 60–62, 102, 160, 203
Trout, Jack, 239
Twenty Thousand Leagues Under the Sea (Verne), 189
Union Carbide, 123
United Airlines, 76
Vanguard funds, 103
Verne, Jules, 189
Volatility, market, 151
Wall Street Journal:
as business ad medium, 219
yields listing, 104
Wall Street Week (TV show), 3
Wal-Mart, 133
Watkins, Arthur, 5
Wealth:
versus prosperity, 25–35, 163–164, 241–244
Web sites:
Better Business Bureau, 95
coin portfolio, 161
debt consolidation, 91
incorporation issues, 214
Ruff Times, 133, 142, 240, 247
stock information, 103
Wells, H. G., 189
Wellstone, Paul, 112
WorldCom, 76
World Trade Center, 77, 159–160
Y2K crisis, 13
18.188.242.157