A
Act phase, of Audience Pathway
advertising, storytelling and
analogies, use of
animated timelines
Apple
iPad
Jobs
Keynote
audience
attention of
case studies
combining visual and verbal elements for
complexity of
connecting with
developing presentation for
engagement of (See also presentation tools)
informative presentations and
needs of
Pathway to (See also Audience Pathway)
persuasive presentations and
respect for
Audience Pathway
Act phase
Call to Action and
Engage phase
Establish phase
Evaluate phase
navigating
phases, overview
B
bar charts
bid presentations
case study
as persuasive
Blended Presenting
defined
example
for salespeople
wheel for
See also delivery
brainstorming process
business storytelling
importance of communication for
structure of story
themes
C
Call to Action
case studies
bid presentation
conference presentation
internal presentation
sales presentation
charts
Churchill, Winston
Cloud-based services, Prezi and
coaching companies
Cognitive Load Theory
color, for charts
Columbia (NASA)
communication
business storytelling and
defining/decluttering of content for
formality of presentation and
importance of
of message (See also message)
sales presentations as conversations
compatibility
competitive advantage
conference presentation (case study)
connecting, with audience. See audience
content
case studies
data
defined
music compared to
simplicity of
understanding audience and (See also audience)
visuals, choosing
visuals, power of
visuals and imagery
visuals and message
visuals and presentation aids
visuals and text
continuous improvement stage, of content
conversations, sales presentations as
copyright infringement
creative agencies, Keynote used by
credentials presentation
D
data
deadlines, meeting
defining/decluttering, of content
for communication
continuous improvement stage
decluttering stage
filtering stage
jargon busting stage
messaging stage
new presentations versus existing presentations
stages of, illustrated
story stage
delivery
Blended Presenting, defined
Blended Presenting, example
Blended Presenting for sales
Blended Presenting wheel
case studies
formality of presentations and
hard copy documents
Keynote (Apple)
PowerPoint (Microsoft)
presentation tools for
Prezi
for sales managers
understanding audience and (See also audience)
whiteboards
discriminability
E
Ebbinghaus, Hermann
effort
“Eight Cognitive Communication Principles” (Kosslyn)
Einstein, Albert
elements, of presentation
audience complexity
Audience Pathway
audience respect
developing
message and storyflow
message as memorable
message objective
message simplicity
emergencies, dealing with
Emotional audiences
Audience Pathway for
defined
identifying
informative presentations for
persuasive presentations for
visuals and
engagement
of audience
Engage phase of Audience Pathway (See also Audience Pathway)
Establish phase, of Audience Pathway
Evaluate phase, of Audience Pathway
examples, using for storytelling
Eyeful Presentations
background
“Eyefulocity presentation”
presentations by (See also case studies)
storyboarding by
types of presentations by
F
Factual audiences
Audience Pathway for
defined
identifying
informative presentations and
filtering stage, of content
“fly throughs”
font size
“Forgetting Curve” hypothesis
formality, of presentations
competitive advantage and
formal
informal
interactive
remote
selecting presentation software for
G
Gates, Bill
Geldof, Bob
H
“hammocking”
hard copy documents
“heat map,” for audience personality types
I
ideas
applying
conveying
for inspiration
imagery. See also visuals
infographics
informal presentations
defined
presentation software for
informative presentations
inspiration
interactive presentations
defined
presentation software for
whiteboards for
internal presentations
case study
for change
investor relations presentations
iPad (Apple)
J
jargon busting stage, of content
Jobs, Steve
justification
K
Kawasaki, Guy
Keynote (Apple)
King, Martin Luther, Jr.
Kosslyn, Stephen M.
L
Lester, Paul Martin
line charts
Lorentz, Hendrik
M
Mehrabian, Albert
memory
information retention
message as memorable
visuals and
message
case studies
content in support of
conveyed by visuals (See also visuals)
fixes for
importance of
as memorable
messaging stage of content
objectives of
simplicity of
storyflow and
understanding audience and (See also audience)
See also content
Microsoft
Eyeful Presentations project for
Gates
PowerPoint
Moon, Jon
motivation
music, content compared to
Must-Intend-Like process
N
NASA
nonverbal messages, importance of
O
objectives
content and
of message
Occam’s razor, content and
Oliver, Jamie
OSMCs (“Old School Management Consultants”)
outcome, case studies
P
passion
patience
personality of audience
as complex
types (See also Emotional audiences; Factual audiences; Visionary audiences)
understanding
persuasive presentations
Plain English Campaign (United Kingdom)
planning, importance of
Poehm, Matthias
PowerPoint (Microsoft)
delivery with
ease of use
effective use of
Keynote compared to
origin of
Prezi used in conjunction with
selecting presentation tools and
slide design
slides as visual prompts
10/20/30 Rule
See also visuals
pragmatism
presentation aids. See also visuals
presentation content. See content
presentation elements. See elements, of presentation
Presentation Optimization
business storytelling
formula for (See also audience; content; delivery; message; visuals)
inspiration
methodology
planning
scientific application
structure of
presentation problems
failure and
mistakes and
paradox of
presentation tools
hard copy documents
Keynote (Apple) as
PowerPoint (Microsoft) as
Prezi as
selection of
whiteboards
Presentation Zen (Reynolds)
presenting. See delivery
Prezi
pride
process maps
provocation
R
recording, by whiteboards
rehearsal
relevance
remote presentations
respect, for audience
Reynolds, Garr
S
sales and marketing
presentation paradox of
presentations as conversations
presentation software for
sales presentation (case study)
science, application of
“second story” syndrome
7%-38%-55% rule
simplicity
content and
data and
message and
text and
Smartboards
social media
soft skills
stock images
choosing
as cliché
copyright infringement and
storyboarding
storyflow
development
preparing new presentation versus optimizing existing presentation
story map
story stage, of content
storytelling. See business storytelling
summary, for storytelling
“Syntactic Theory of Visual Communication” (Lester)
T
10/20/30 Rule
text, limiting
Thatcher, Margaret
time, for planning
timelines, animated
time management, for deadlines
tone, of voice
tools, for presentations. See Presentation Optimization; presentation tools
trust, persuasive presentations and
Twitter
V
verbal messages, importance of
Visionary audiences
Audience Pathway for
defined
identifying
persuasive presentations for
visuals
case studies
choosing
for data
imagery and
message and
power of
presentation aids for
text and
See also presentation tools
voice, tone of
W
whiteboards
Wordle
Z
Zooming User Interface (ZUI) (Prezi)
