- Title Page
- Copyright
- About the Editors
- Part I: Design Thinking Tools
- Chapter 2: Inspirational Design Briefing
- Chapter 3: Personas: Powerful Tool for Designers
- Chapter 4: Customer Experience Mapping: The Springboard to Innovative Solutions
- Chapter 5: Design Thinking to Bridge Research and Concept Design
- Chapter 6: Boosting Creativity in Idea Generation Using Design Heuristics
- Introduction
- 6.1 Where Do New Design Ideas Come From?
- 6.2 A Tool to Assist with Idea Generation: Design Heuristics
- 6.3 How Design Heuristics Were Identified: The Evidence Base
- 6.4 77 Design Heuristics for Idea Generation
- 6.5 How to Use Design Heuristics to Generate Design Concepts
- 6.6 Evidence of the Value of the Design Heuristics Tool
- 6.7 Conclusion
- 6.8 Appendix
- References
- About the Author
- Chapter 7: The Key Roles of Stories and Prototypes in Design Thinking
- Part II: Design Thinking within the Firm
- Chapter 8: Integrating Design into the Fuzzy Front End of the Innovation Process
- Introduction
- 8.1 Challenges in the FFE
- 8.2 Design Practices and Tools for Assisting in Problem Definition
- 8.3 Design Practices and Tools for Assisting in Information Management
- 8.4 Design Practices and Tools for Assisting in Stakeholder Management
- 8.5 How to Integrate Design Professionals in FFE
- 8.6 Conclusion
- References
- About the Authors
- Chapter 9: The Role of Design in Early-Stage Ventures: How to Help Start-ups Understand and Apply Design Processes to New Product Development
- Chapter 10: Design Thinking for Non-Designers: A Guide for Team Training and Implementation
- Chapter 11: Developing Design Thinking: GE Healthcare's Menlo Innovation Model
- Chapter 12: Leading for a Corporate Culture of Design Thinking
- Introduction
- 12.1 The Critical Impact of Corporate Culture on Design Thinking
- 12.2 What Is Corporate Culture?
- 12.3 Corporate Forces that Undermine Design Thinking
- 12.4 Four Pillars of Innovation for Enabling Design Thinking
- 12.5 Four Stages of Transforming to a Culture of Design Thinking
- 12.6 Conclusion
- References
- About the Authors
- Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
- Chapter 14: Strategically Embedding Design Thinking in the Firm
- Chapter 8: Integrating Design into the Fuzzy Front End of the Innovation Process
- Part III: Design Thinking For Specific Contexts
- Chapter 15: Designing Services that Sing and Dance
- Chapter 16: Capturing Context through Service Design Stories
- Chapter 17: Optimal Design for Radically New Products
- Introduction
- 17.1 Communicate the Challenge Goal toward Radically New Products
- 17.2 Shift Time Frames to Future and Past
- 17.3 Promote an Emerging Technology Focus across the Consumption Chain
- 17.4 Promote the Use of Analogical Thinking
- 17.5 Look for Novel Ways to Solve Simple Problems
- 17.6 Leverage More Ideators via Crowdsourcing
- 17.7 Conclusion
- References
- About the Authors
- Chapter 18: Business Model Design
- Introduction
- 18.1 What Is a Business Model?
- 18.2 When Do I Need to Think about My Business Model?
- 18.3 What Value Should I Expect from a Business Model Design?
- 18.4 What Method Can I Use to Design a Business Model?
- 18.5 Process of Designing a Business Model
- 18.6 How Do I Implement My New or Revised Business Model?
- 18.7 Conclusion
- References
- About the Authors
- Chapter 19: Lean Start-up in Large Enterprises Using Human-Centered Design Thinking: A New Approach for Developing Transformational and Disruptive Innovations
- Introduction
- 19.1 Lean Start-up
- 19.2 Transformational and Disruptive Innovation: Defining the Domain Where the Lean Start-up Process Should Be Used
- 19.3 Why Is a Business Model a Valuable Part of the Lean Start-up Process?
- 19.4 Lean Start-up through the Lens of Human-Centered Design
- 19.5 Implementing the Lean Start-up Approach in Enterprises
- 19.6 Conclusion
- References
- About the Author
- Part IV: Consumer Responses and Values
- Part V: Special Topics in Design Thinking
- Chapter 23: Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design1
- Introduction
- 23.1 Divergent Paths: User Interface in Physical and Digital Products
- 23.2 Emerging User Interface Technologies
- 23.3 New Technology Demands a New Development Process
- 23.4 Seven Questions to Guide the Integration of Industrial Design with User Interface Design
- 23.5 Practice Makes Perfect
- About the Author
- Chapter 24: Intellectual Property Protection for Designs
- Chapter 25: Design Thinking for Sustainability
- Chapter 23: Face And Interface: Richer Product Experiences through Integrated User Interface and Industrial Design1
- Index
- End User License Agreement
DESIGN THINKING
New Product Development Essentials from the PDMA
Edited by
Michael G. Luchs
K. Scott Swan
Abbie Griffin
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