Tables

6.1 Illustrative effectiveness of media
6.2 What the media can do
6.3 Channel combinations effectiveness
7.1 Trends in spend for marketers
10.1 Probabilities of listing items in a certain order
11.1 Seven emotional categories related
11.2 Five dimensions of branding
12.1 Classification of promotional mechanics
12.2 Linking the objectives to the mechanics: how they match up
13.1 EU trading online (409 million citizens)
14.1 Key consumer protection regulations (2008) affecting marketers
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