Home Page Icon
Home Page
Table of Contents for
List of figures
Close
List of figures
by Roddy Mullin
Promotional Marketing, 2nd Edition
Cover
Half-Title
Title
Copyright
Contents
List of figures
List of tables
List of briefs
List of case studies
Preface
PART I The context
1 Introduction: Promotional marketing in action…
2 Promotional marketing: How it fits into a business and its marketing purpose
3 The shopper/buyer
PART II So what can you do to promote your brand, your products, your business?
4 Why creativity is key
5 Essential support: Suppliers
6 Media and non-participative promotion: Communications with no promotional offer
7 Shopper/buyer-activated promotions
8 Active promotion: Brand experience, field marketing, sales face to face
9 Everywhere: Promotions
10 The five standard promotional offers
PART III Implementation
11 In-house activity in support of implementation
12 How to use and implement promotions
13 International promotions
14 Promotion and the law
15 Marketing accountability and promotional Insight
PART IV
Further information
Index
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Contents
Next
Next Chapter
List of tables
Figures
2.1
Business and marketing
2.2
Marketing tools
3.1
Engram hooks
3.2
Communication and learning
3.3
Brandgram for Marmite
12.1
The promotional planning cycle
12.2
Flow chart of the journey of a confectionery item from factory to end-user
12.3
From the brief to the result
13.1
Online payment methods in Europe
13.2
Card use by country (Europe)
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset