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by Harvard Business School Press
Business Communication
The Harvard Business Essentials Series
Title Page
Copyright Page
Table of Contents
Introduction
1 - Good Writing
Have a Clear Purpose
Be Audience Focused
State Your Key Message Clearly
Stay on Topic
Observe Economy of Words
Use Simple Sentences
Consider Your Delivery Strategy
Summing Up
2 - Start–Up Strategies
Questioning Method
Traditional Outline Method
Brainstorm Outline Method
Free Writing Method
Scoping Your Project
Summing Up
3 - The First Draft
Get It Down First
Build on Strong Paragraphs
Create Transitions
Use Design Elements to Lighten the Reader’s Load
Summing Up
4 - Getting It Right
Editing for Content
Editing for Style
Tighten and Sharpen Those Sentences
Editing for Accuracy
Summing Up
5 - Everyday Writing
Writing Effective Memos
Business Letters That Do the Job
Making the Most of E-mail
Summing Up
6 - Presentations
Presentations: The Greek Way
Four Rhetorical Devices
Three Learning Styles
Aim for the Head and the Heart
Summing Up
7 - Backstage
Step 1: Define Your Objective
Step 2: Understand the Audience
Step 3: Decide What to Say
Step 4: Get Organized
Step 5: Develop Effective Visuals
Step 6: Rehearse
Summing Up
8 - Show Time
Speaking Effectively
Projecting a Positive Image
Keeping the Audience Engaged
Handling Questions
Making Group Presentations
Dealing with Stage Fright
Evaluating Your Presentation
Summing Up
9 - Dialogue
Understanding the Other Person
Seeing Yourself (or Your Company) from the Other Person’s Perspective
Creating Dialogue
Summing Up
APPENDIX A - Useful Implementation Tools
APPENDIX B - Writing the Perfect Job Application Cover Letter
APPENDIX C - Commonsense Rules for Presentation Visuals
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer
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The Harvard Business Essentials Series
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Business Communication
9 Steps to Help You Engage Your Audience
Harvard Business Review Press
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