About the Technical Reviewer

Tony Pye has a background in software consultancy, web development, and engineering. However, instead of taking his technical expertise into manufacturing, he took the path to geekdom and in 2003 became a partner and Head of Development at INK Digital Agency, one of the UK's top 100 creative agencies*

As well as having an extensive knowledge of current software and coding standards, Tony keeps a sharp eye to the future, watching for emerging technologies, thus ensuring his development team remains at the forefront of an ever-changing digital landscape. Although businesses face many challenges, Tony has the underpinning knowledge and experience to define their technical problems and produce innovative digital solutions for a range of commercial environments. While he is particularly proud of his mobile application development and a self-service touchscreen kiosk web application, which was a first for the fitness industry, he is very coy when it comes to talking about his development work on multi-million pound e-commerce web sites. Generally, though, Tony is a “thoroughly good egg,” and for anyone that has a digital dilemma he is the man that can find a solution. If you'd like to talk to Tony about digital development or anything else for that matter; drop him a line: [email protected].

*Recognized by the 2010 Recommended Agencies Register survey