Appendix C. References and Further Reading

Product Definition

Kawasaki, Guy. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. New York: Portfolio Hardcover, 2004.

Ries, Eric. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business, 2011.

Managing Management

Bossidy, Larry, and Ram Charan. Execution: The Discipline of Getting Things Done. New York: Crown Business, 2002.

Drucker, Peter F. The Effective Executive: The Definitive Guide to Getting the Right Things Done, Revised Edition. New York: HarperBusiness, 2006.

Fisher, Robert, William L. Ury, and Bruce Patton. Getting to Yes: Negotiating Without Giving In, Second Edition. New York: Penguin Books, 1991.

Kotter, John P. Leading Change. Boston: Harvard Business School Press, 1996.

Engineering Management

DeMarco, Tom, and Timothy Lister. Peopleware: Productive People and Teams, Second Edition. New York: Dorset House, 1999.

UX

Pruitt, John, and Tamara Adlin. The Persona Lifecycle: Keeping People in Mind Throughout Product Design. San Francisco: Morgan Kaufmann, 2006.

Tufte, Edward R. The Visual Display of Quantitative Information, Second Edition. Cheshire, Connecticut: Graphics Press, 2001.

Williams, Robin. The Non-Designer’s Design Book, Third Edition. Berkeley, California: Peachpit Press, 2008.

Metrics

Goldratt, Eliyahu M., and Jeff Cox. The Goal: A Process of Ongoing Improvement, Third Revised Edition. Great Barrington, Massachusetts: North River Press, 2004.

Communications

De Bono, Edward. Six Thinking Hats. Boston: Back Bay Books, 1999.

Schwartz, Tony, and Catherine McCarthy. “Manage Your Energy, Not Your Time.” Harvard Business Review, October 2007, 63–72. http://hbr.org/2007/10/manage-your-energy-not-your-time/ar/1.

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