Footnotes

Chapter 1: A Maturing Industry

1 Gube, Jacob. “What Is User Experience Design? OVerview, Tools and Resources,” Smashing Magazine. http://bit.ly/1JfB6As
2 Dreyfuss, Henry. Designing for People. Allworth Press; illustrated edition, 2003. ISBN 1-58115-312-0
3 Quora. “How long has the term and topic UX been around?” http://bit.ly/1JfB63B
4 LinkedIn. “10 Hot Job Titles that Barely Existed 5 Years Ago.” http://bit.ly/1JfB4Zt
5 Baldwin, Howard. “Tech hotshots: The rise of the UX expert,” ComputerWorld. http://bit.ly/1JfBcbk
6 Lazaro, Helena. “Looking for a New Career? Here Are the 3 Most Promising Careers of 2020,” General Assembly. http://ga.co/1JfBaAi
7 Dribbble is a social media site for sharing designs (http://dribbble.com).
8 Enright, Allison. “U.S. online retail sales will grow 57% by 2018,” Internet Retailer. http://bit.ly/1JfBbEj
9 Dusto, Amy. “60% of U.S. retail sales will involve the web by 2017,” Internet Retailer. http://bit.ly/1fwVX2r
10 “Mobile now over 50% of Facebook
ad revenue, crosses $1B,” Vator News. http://bit.ly/1JfBizL
11 Wroblewski, Luke. “The Mobile Moment,” LukeW blog. http://www.lukew.com/ff/entry.asp?1841
12 “Design Is Changing How We Innovate,” FastCo Design. http://bit.ly/1JfBkrv; “Design as business change agent,” Designers DNA. http://bit.ly/1JfBlLO
13 Design the New Business (http://www.designthenewbusiness.com)
14 Brown, Tim. Change by Design. Harper Collins, 2009.
15 McCalmont, Lucy, “10 top Obama quotes: Healthcare.gov,” Politico. http://politi.co/1iv7mZQ

Chapter 2: Great Designers Are Great Communicators

1 Loftus, Elizabeth. Eyewitness Testimony. Harvard University Press, 1996.

Chapter 4: Reducing Cognitive Load

1 This was an early version of Axure that did not provide the option to turn off the display of this panel. In more recent versions, you can remove this panel from the prototype.

Chapter 6: The Right Frame of Mind

1 The 12 steps were originally published in the 1939 book, Alcoholics Anonymous: The Story of How Many Thousands of Men and Women Have Recovered from Alcoholism. They have been adapted and used in many different substance abuse and addiction recovery programs.
2 The Big Idea by Dave Ferguson, Jon Ferguson, and Eric Bramlett. Page 180. Used by permission.
3 Ibid.
4 Ibid. Emphasis mine.
5 Harbinger, AJ. “A Daily Checklist for Staying Confident.” Used by permission.http://bit.ly/1JfCG5w.
6 Ibid.
7 Callaway, Ewen. “Confidence as important as IQ in exam success.” http://bit.ly/1JfCL96.
8 Weisul, Kimberly. “Study: Better to Be Confident Than Right.” http://cbsn.ws/1JfCLpR
9 Ohio State University. “Body Posture Affects Confidence In Your Own Thoughts, Study Finds.” ScienceDaily. http://bit.ly/1JfCLWH.
10 M., Brian. “How to Be Charming to Women.” http://bit.ly/1JfCLWT.
11 M., Brian. “How to Charm Women with Humor.” Used by permission. http://bit.ly/1JfCSle.
12 M., Brian. “Developing Charisma is Possible.” Used by permission. http://bit.ly/1L5T8eg.

Chapter 7: The Response: Strategy and Tactics

1 Carnegie, Dale. How to Win Friends and Influence People. New York: Simon and Schuster, 1936.
2 Don’t touch my screen!

Chapter 10: Meeting Adjourned: The After-Party

1 McDonalds Theory, Jon Bell, Apr 29, 2013. http://bit.ly/1EnqiOD

Chapter 11: Recovering from Disaster

1 Covey, Stephen. The 7 Habits of Highly Effective People. Fireside, Simon & Schuster, 1989: p 188.
2 C. Northcote Parkinson’s 1957 Parkinson’s Law of Triviality. http://bit.ly/1iuD1dW
3 Atwood, Jeff. Coding Horror Blog, “New Programming Jargon.” July 2012. http://bit.ly/1JfEtrg
4 http://www.interplay.com
5 Atwood, Jeff. Coding Horror Blog. “New Programming Jargon,” July 2012. http://bit.ly/1JfEtrg

Chapter 12: For Nondesigners

1 The Beauties of Nature and the Wonders of the World We Live in, 1913
2 https://en.wikipedia.org/wiki/Management_by_wandering_around
3 Peters, Tom and Robert H. Waterman, Jr. In Search of Excellence: Lessons From America’s Best-Run Companies. 1982.

Chapter 13: Designing for Vision

1 Widrich, Leo. “Why We Have Our Best Ideas in the Shower: The Science of Creativity,” February 28, 2013. http://bit.ly/1JfExHs
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