Foreword

Helping the reader to design a service with the design thinking approach is the purpose of this book.Service design + design thinking would be a unique and fruitful combination as you will experience with this book.

I expect a wide range of readers as most authors do, however, my main target would be those who are thinking of providing their own services; they are the primary readers. College students who intend to start their service either for private business or for social activities are typical examples of such readers. Business people in various professions are also the target readers as providing service is one of main activities in manufacturing, engineering, education, consulting, and so on.

Design thinkers, design engineers, and design professionals who are interested in making and delivering services are another group of readers. They can check how their capabilities can be applied to service areas with this book.

Casual readers who are just interested in service design or design thinking are also welcome since I was one such several years ago. Curiosity is a good guide to start a new endeavor that may bring you new exciting experiences.