Index
2x4 companies 26, 27, 34, 37, 131, 228, 229
3BL (Triple Bottom Line) 63, 168
Acer 98
Activists 4, 20, 53, 83, 137, 146, 148, 175, 178
ethics and 142
shareholder advocacy 187
stakeholder engagement 49
supplier responsibility issues 100, 103, 131, 132, 133
Addams, Jane 201
Added value
corporate responsibility 143–4
supply chain 98–100
Air pollution 11
corporate responsibility council 78
corporate responsibility updates 164
lifecycle assessment 90
SRI roadshow 189
stakeholder panel 180
water footprint 94
Anderson, Ray 26
Apple xi, 13, 17, 47, 98, 146, 177, 232
green team 90
leadership code 107
management committees 78
shareholder advocacy 187
smartphones 58
supplier contracts 108–9
supplier responsibility 26, 28, 102, 107, 108–9, 111, 112, 115, 226
code of conduct 133–4
sweatshop conditions 26
Auto industry 8
“B” corporations 206–7
Balta, Wayne 194
Baucus, Max 12
Ben & Jerry’s 26–7
Benchmarking 57–9, 105, 115, 146
Bennett, Brad 148
Best Buy 167–8
Biofeedback for buildings 197
Blood Diamond 83
Body Shop, The 26
Bonded labor 111
Borgman, Larry 175
Boston College Center for Corporate Citizenship 226
Brand reputation
see Reputation
Brazil 9
Brown, Martha Montag 227
Brundtland Commission 23
BSR
see Business for Social Responsibility
Buck Consultants 194
Buildings
biofeedback for 197
Burt’s Bees 196
Bush, George H.W. 11
Business integration 125–6
supplier business reviews 127–8
supplier selection 126
supplier termination 128–9
see also Supplier responsibility
Business for Social Responsibility (BSR) 63, 102, 151, 177
CalPERS 185
Calvert Investments 185
Cambodia 98
Campbell Soup Company 151, 152
Capacity building 129–30
capability gaps 130
definition 129
Carbon Disclosure Project 92
absolute reduction targets 93
climate protection goals 93
environmental goal 92–3
intensity goals 93
supplier responsibility 88
Carbon offsets 93
Carson, Rachel 4
Chamber of Commerce 17–18
Charitable donations 19
Chatham House Rule 181
China 9
Apple supplier responsibility program 103–4
minimum wage 98
minimum working age 107
worker dormitories 111, 117, 119–20
Churchill, Winston x
Cleanup costs 21
Climate policy 17–18
Coca-Cola Company
sustainability goals 67–9, 73, 93
Codes of conduct 25, 36–7, 102, 104–8
after the audit 124–5
audit procedure 121–5
audit protocol 116–20
closing meeting 124
closure letter 125
compliance scoring method 118–19
conducting the audit 123–4
corruption in auditing 122
interviewing workers 123
management systems scoring method 119
opening meeting 122
preparation 121–2
recording findings 119–20
verification audit 125
compliance program 25, 32, 109
amount of spending 110
defining coverage 111–12
indirect suppliers 109
initial target list 109–10
likelihood of violation 110
risk assessment 111
strategic value of supplier 110
supplier self-assessment 112, 113
EICC 102, 105, 107, 112, 116, 117, 119
serious violations 129
in supplier contracts 108–9
supplier termination 129
see also Supplier responsibility
Cohen, Ben 26–7
Communication 234
audio and video 168–9
confidence 138
corporate responsibility reports 31–2
executive communications
see Executive decision meetings
external communications 150–4
internal communications 138–44
podcasts 168–9
risk communication 95
ROI trap 139–44
skills 31–2, 135–8, 154, 169–70
social media
see Social media
supplier responsibility 130–2
verbal 135–54
written
see Written communication
Community relations departments 19–21
see also Codes of conduct
Conflict minerals 83, 189, 226
Continuous improvement 55, 64, 82–3, 124
Corporate Equality Index 217
Corporate jujutsu 36–7, 71, 140
Corporate responsibility council 50–3
AMD 78
Corporate responsibility (CR) x, 1–2, 5, 11, 14
added value 143–4
community relations departments 19–21
corporate responsibility departments 24–6
definition 139
environment, health and safety departments 21–3
evolution of 16–17
public affairs departments 19–21, 24
reasons for rise of 6–10
skills for see Skills for CR
supplier responsibility and 125–6
see also Corporate social responsibility
Corporate responsibility departments 24–6
Corporate Responsibility Magazine
“100 Best Corporate Citizens” list 184, 215, 216, 219
Corporate Responsibility Officer Association 226
Corporate responsibility programs 25, 64
continuous improvement 82–3
data-driven
see Data-driven programs
orphan programs 25
strategy
see Strategy setting
Corporate responsibility reports 24, 40, 156–8
communication skills 31–2
data collection 161
format 159–60
GRI data 161–2
GRI index 162
hidden value 158–9
master plan 162–3
outsourced functions 163
schedule 160
silo behavior 161
team 160–1
website 159
see also Sustainability reports
Corporate social responsibility (CSR) 3, 5, 11, 14
see also Corporate responsibility
The Corporation 18
Corruption
in auditing 122
Foreign Corrupt Practices Act 207, 210
Covalence 210
CR
see Corporate responsibility
CSR
see Corporate social responsibility
Cuyahoga river fire 4
Dangerfield, Rodney 224
Data-driven programs 65–6
continuous improvement 82
establishing meaningful goals 66–71
measuring the right things 71–3
reporting 70
S.M.A.R.T. goals 70
see also Management committees; Operations review
DDT 3–4
Decision meetings
see Executive decision meetings
Democracy x
Democratic Republic of Congo 83, 226
Diversity 202–5
business value and 202
categories 203–4
Corporate Equality Index 217
Intel 203
DJSI
see Dow Jones Sustainability Index
Dodd–Frank Wall Street Reform and Consumer Protection Act 8, 83, 210
Dow Jones Sustainability Index (DJSI) 47, 219
Dumpster days 196
Earth Day 1970 4
eBay
green team 195
Ecomagination campaign 8
EHS departments
see Environment, health and safety departments
EICC
see Electronic Industry Citizenship Coalition
Electric vehicles 8
Electronic Industry Citizenship Coalition (EICC) 102, 105, 107, 112, 116, 117, 119
see also Codes of conduct
Electronic Industry Code of Conduct 102
Emerging issue identification 59
Intel 62
issues scan 59–60
literature search 59
see also Strategy setting
Emotional intelligence 35
Employee engagement 141, 191–2
business value 192
earnings per share and 192
environmental excellence awards 197–8
green teams
see Green teams
job as cause 192
micro-volunteering 198–9
operating margin and 192
skill-based volunteering 198
studies 193–4
values and 193
career changers 231–2
interviews 229–32
jobs in CR 226–8
types of company 228–9
Entrepreneurship 37–9
Environment, health and safety (EHS) departments 21–3, 28, 86
Environmental excellence awards 197–8
Environmental footprint
see Carbon footprint; Water footprint
Environmental goals 91–2
absolute reduction targets 93
carbon footprint 92–3
climate protection goals 93
diversion goals 94
waste goals 94
water footprint 94
Environmental issues, engaging on 88–9
employees 90–1
green teams 90
lifecycle assessment 89–90
matching effort to opportunity 89
Environmental management
facilities and real estate 87
manufacturing 86, 88, 89, 90, 91, 93, 94
procurement 87–8
product design and quality 87
purchasing 87–8
supply chain 87–8
Environmental Protection Agency (EPA) 3–4, 11, 136
Environmental and social governance (ESG) 205–6
see also Governance
Environmental sustainability 85–6
EPA
see Environmental Protection Agency
“Epiphany” companies 26–7, 34, 37, 195, 228–9
ESG
see Environmental and social governance
Ethibel Sustainability Index 210
Ethical Corporation 215
Ethical Performance 231–2
EthicalQuote 210
activists and 142
auditors 122
definition x
ranking and rating schemes 210–11
self-disclosure 211
training 207–8
Ethisphere
World’s Most Ethical Companies 210
Evans, Mike 234
Executive decision meetings 145
backup plan 148–50
building support 145–6
facts and data 146–7
meetings 147
presenting the case 147–8
problem statement 148
Exelon Corp. 17
Extended product responsibility 38
Facebook 63, 165, 166–8, 183, 199
see also Social media
Facilities and real estate
environmental management 87
Farmer, Paul 237
Flexible Purpose Corporations 206
Focus groups 183–4
Forbes, Malcolm 201
Ford Motor Company 158
Foreign Corrupt Practices Act 207, 210
Fortune Brainstorm Green 63
Franklin, Benjamin 155
Freedomhouse 110
Fuel prices 8
Gifford, Kathy Lee 100
GISR
see Global Initiative for Sustainability Ratings
Gladwell, Malcolm 18
Global Initiative for Sustainability Ratings (GISR) 213
Global Reporting Initiative (GRI) 157
guidelines 24, 157–8, 161–2, 201, 208
performance indicators 47
reports filed with 156
Globalization 99–100
Gore, Al 174
Governance 205–9
“B” corporations 206–7
environmental and social governance (ESG) 205–6
independence 205
Intel 205–6
policies 207
procedures 207–8
stakeholder engagement 208
stakeholder panels 208
“Great place to work” lists 217–18
Green procurement 88
Apple 90
biofeedback for buildings 197
Burt’s Bees 196
dumpster days 196
eBay 195
outreach to customers 195
personal sustainability plans 196
Walmart 196
see also Employee engagement
GreenBiz.com 63, 168, 196
Greenfield, Jerry 26–7
Greenpeace 179
Gregoire, Christine 223
GRI
see Global Reporting Initiative Grist 63
Group gravity 27–8
Guerilla advertising 10
HandsOn Network 198
Harrington Investments 205–6
Hawken, Paul 97
Herd mentality 57
Herman, Paul 143
Hewitt Associates
Engaging Employees through CSR 193
Hewlett-Packard (HP) 102, 131, 212, 215
HP
see Hewlett-Packard
Human resources (HR) management 25
Hybrid vehicles 8
Immelt, Jeff 144
Imposter syndrome 235
India 9
Institute for Supply Management
Principles of Sustainability and Social Responsibility 107
Intel Corporation 12, 20, 21–2, 26, 28, 64, 65–6, 98
behavioral interviewing 231
diversity 203
emerging issue identification 62
environmental excellence awards 197–8
governance 205–6
Green Ranking 216
KPIs 72
management review committee (MRC) 78
public reports 157
risk communication 95
stakeholder panel 174–6
supplier responsibility 101, 102, 146–7, 148
Interface Carpets 26
Internal stakeholders 33
Internet x
online forums 183
see also Social media
Interviews
audit program 123
employment 229–32
Investors
governance and 205
return on investment and 141
see also Socially responsible investment
Invisible Hand 9
Jobs in CR
see Employment
Johnson & Johnson 215
Johnson, Lyndon 132
Jujutsu
see Corporate jujutsu
Keep it simple stupid (KISS) 55
Key performance indicators (KPIs) 54, 70, 71–3
comparisons 128
Intel 72
operations review
see Operations review
selecting 128
stress test 73
supplier business review (SBR) 127–8
trending 128
Kidder, Rushworth x
KPIs
see Key performance indicators
Kross, Katie 227
Leadership in Energy and Environmental Design (LEED) 87, 237
Gold certificate 197
Leading through influence 25, 32–3
Levi’s
“License to operate” paradigm 19, 20–1
Lifecycle assessment 89–90
AMD 90
Lincoln, Abraham 213
Little Shop of Horrors 166
Looking inward (sonar) 63–4
Looking outward (radar) 63
Mac Cormac, Suz 207
McDonald’s 47
McLean, Chuck 175
Management committees 78
AMD 78
Apple 78
establishing standard processes 80
gaining commitment 79
Intel 78
membership selection 78–9
operational reviews 80
recognition 81
running meetings 80–1
environmental management 86, 88, 89, 90, 91, 93, 94
globalization 99–100
low-cost countries 98–9
risk assessment 111
Smiling/smiley curve 98–9
Maplecroft 110
Market-based economies x
Marketing departments 27–8, 140
Materiality analysis 44–5, 82, 150
CR council 50–3
group discussions 51–2
group meeting of stakeholders 50–3
list the issues 45–7
materiality matrix 44–5
narrowing the list 7
prioritizing company issues 47–9
prioritizing stakeholder issues 49–50
stakeholder advisory panels 49–50
surveys 48–9
Maw, Liz 2
Mead, Margaret 1
Mercer 194
Micro-volunteering 198–9
Millward Brown 216
Mining
conflict minerals 83, 189, 226
Moore, Gordon 22
Morgan Stanley Capital International (MSCI) 184
Muir, John 85
My Sustainability Plan (MSP) 196
Myers-Briggs Type Indicator (MBTI) 35, 203
Nair, Vinay 143
Nations, Deb 204
NDA
see Non-disclosure agreements
Net Impact 63
New York Stock Exchange 205
Newsweek
Nixon, Richard 3
Non-disclosure agreements (NDAs) 131
“Occupy Wall Street” movement ix, 2, 5
OneReport 220
Online forums 183
data gathering 74
preparation and analysis 74–6, 146
service level agreement 74
telling the story 76–7
see also Data-driven programs
Outreach to customers 195
Outsourcing 98–100
smiling/smiley curve 98–9
Perfluorocarbons (PFCs) 62
Personal sustainability plans 196
PFCs
see Perfluorocarbons
PG&E Corp. 17
see also Volunteering
Philippines 98
Pilot programs 149
PlayStation 101
PNM Resources Inc. 17
Podcasts 168–9
Population
global increase 9
Powell, Colin 58–9
PricewaterhouseCoopers
Managing Tomorrow’s People 193
Procurement
environmental management 87–8
green procurement 88
see also Supplier responsibility
Product design and quality
environmental management 87
Public affairs departments 19–21, 24
Purchasing
environmental management 87–8
see also Supplier responsibility
Quarterly business review (QBR) 127
see also Supplier business review
Radar (looking outward) 63
Ranking and rating 213–14
“100 Best Corporate Citizens” 184, 215, 216, 219
CR lists and awards 215–17
Dow Jones Sustainability Index (DJSI) 47, 219
environmental excellence awards 197–8
“great place to work” lists 217–18
managing CR rankings 219–21
“Rate the Raters” study 184–5, 213, 215
SRI funds and analysts 184–5, 214–15, 218
types 214–18
Reagan, Ronald 115
Real estate
see Facilities and real estate
Renewable energy 93
Reports
see Corporate responsibility reports; Sustainability reports
Reputation 17, 18, 19, 20, 100, 101, 139, 140, 142, 145, 172, 194, 195, 212, 216, 225, 227
Reputation Institute 142, 216, 227
Return on investment (ROI) 22, 37, 39, 225
brand and reputation 142
employee engagement 141
investors 141
ROI trap 139–44
Risk communication 95
Risk-taking 58–9
Robbins, Tony 191
Roddick, Anita 26
ROI
see Return on investment
Ruckelshaus, Bill 11
Ruskin, John 29
SAM
see Sustainable Asset Management
Sandman, Peter 95
Sarbanes–Oxley Act 8, 207, 209–10
SBR
see Supplier business review
Scarlett Surveys 191–2
Scenario planning 61
Self-disclosure 211
Semiconductor manufacturing 22, 62, 99
Seneca 43
Service-level agreement (SLA) 74
see also Operations review
Shareholder advocacy 187–8
see also Socially responsible investment
Shih, Stan 98
Silo behavior 161
SIRAN (Social Investment Research Analysts Network) 189
Six Sigma 227
Skill-based volunteering 198
Skills for CR 29
attention to detail, discipline, quality, and results 39–40
being entrepreneurial 37–9
communication 31–2, 135–8, 154
core competencies 30–1
corporate jujutsu 36–7, 71, 140
discipline 40
leading through influence 25, 32–3
passion for the cause 41–2
SLA
see Service-level agreement
Smiling/smiley curve 98–9
Smith, Adam 9
Social Accountability 8000
see SA 8000
Social equity 10
Social Investment Forum 63, 141
Social Investment Forum Foundation 187
Social media 166–8
audio and video 168–9
coordination 166
CR-focused approach 168
daily updates 167
Facebook 63, 165, 166–8, 183, 199
live-streamed video 167–8
monitoring comments 167
online forums 183
podcasts 168–9
process 166–7
special events 167–8
see also Facebook; Twitter; Written communication
Social media tools 63
Socially responsible investment (SRI) 184
engagement with 184–8
increased investment 186
lower volatility 186
ranking and rating 184–5, 214–15, 218
road shows 188–9
screening systems 186
shareholder advocacy 187–8
SIRAN 189
SRI analysts 184–5
SRI funds 185–6
Society for Human Resource Management
Advancing Sustainability: HR’s Role 193–4
Sonar (looking inward) 63–4
Sony 102
PlayStation 101
Sparked 199
SRI
see Socially responsible investment
SRI in the Rockies 63
Stakeholder engagement 171–2
definition 171
focus groups 183–4
see also Stakeholder panels
governance 208
identifying stakeholders 172–3, 177–80
informal engagement 172, 182–4
network of contacts 182–3
online forums 183
prioritizing stakeholder issues 49–50
third-party research 183
Stakeholder mapping 177–80
Stakeholder panels 49–50, 172, 174
AMD 180
charter document 180–2
confidentiality 181
defining the issues 180
establishing 176–82
funding 181
governance 181
ground rules 180–2
identifying stakeholders 177–80
Intel 174–6
purpose and scope 180–1
reasons for engagement 176–7
stakeholder mapping 177–80
terms of membership 182
Stanford Graduate School for Business 193
Stangis, Dave 151
carbon footprint 93
water footprint 94
Stevenson, Kirsty 232
benchmarking 57–9
emerging issue identification 59–61
keeping it simple 55
key performance indicators 54
looking inward (sonar) 63–4
looking outward (radar) 63
objectives 54
one-page strategy format 55, 56
scenario planning 61
vision/vision statements 53–4, 56
Sullivan, Gerald 143
Sumitomo 20
Sun-Tzu 132
Superfund sites cleanup 21, 26
Supplier business review (SBR) 127–8
KPIs 127–8
Supplier responsibility 25, 53, 75, 97
added value 98–100
Apple see Apple
bonded labor 111
business integration 125–9
capacity building 129–30
carbon footprint 88
child labor 107
codes of conduct
see Codes of conduct
communications 130–2
corporate responsibility and 125–6
electronics 101–2
environmental management 87–8
genesis of program 103–4
globalization 99–100
market position 104
outsourcing 98
smiling/smiley curve 98–9
Sony 101
stakeholder relations 131–2
supplier business reviews 127–8
supplier selection 126
supplier termination 128–9
sweatshops 26, 38, 53, 100, 103, 104, 169
Supplier selection 126
baseline audit 126
self-assessment questionnaires 126
Supplier termination 128–9
Supply chain
see Supplier responsibility
SustainAbility
“Rate the Raters” study 184–5, 213, 215
defining 23
EHS and 23
triple bottom line 23, 86, 139
Sustainability programs 22
see also Corporate responsibility reports
Sustainable Asset Management (SAM) 47, 184, 215
Sustainable Brands 63
Sustainable development 21
definition 23
Sustainalytics 184
Swartz, Jeff 26
Sweatshops 26, 38, 53, 100, 103, 104, 169
TIAA-CREF 185
Timberland 26
Earthkeepers Virtual Forest 168
Toastmasters International 138
Toxic waste 21
Toyota 212
Treehugger
meaning 14
Trillium Asset Management 185
Triple bottom line 23, 86, 139
Triple Bottom Line (3BL) 63, 168
Twain, Mark 135
see also Social media
UN Global Compact 233
U.S. Chamber of Commerce 17–18
employee engagement and 193
Vietnam 98
Vision/vision statements 53–4, 56
Volunteering
micro-volunteering 198–9
skill-based 198
Waste goals 94
Watchdog groups 8
Water footprint 94
Weinreb, Ellen 227
Whirlpool Corporation 90
Wireless communications business 64
Worker dormitories 111, 117, 119–20
Working Mother 217
World Semiconductor Council (WSC) 62
Written communication 155
newsletters 164–5
social media see Social media
types of CR communication 156
see also Communication; Corporate responsibility reports
WSC
see World Semiconductor Council
Zander, Benjamin 233
Zander, Rosamund Stone 233