Carrie Greene, Owner
Carrie Greene Coaching
Carrie Greene spent 15 years on Wall Street working in marketing and product development for major brokerage firms and The New York Stock Exchange. After the destruction of the World Trade Center by terrorists, Carrie took charge of her life and started a business to coach others to take charge of their lives.
Her business, Carrie Greene Coaching, guides entrepreneurs to recognize their value and to create a business that brings them joy. Carrie Greene is a speaker, author, and business coach, as well as a business strategist and productivity expert.
Carrie’s first book is Chaos to Cash: An Entrepreneur’s Guide to Eliminating Chaos, Overwhelm, and Procrastination So You Can Create Ultimate Profit! Her second book is Because You’re Worth It: How to Make More Money By Charging More Money. Carrie lives in South Orange, New Jersey, with her husband and their family.
SWOT Analysis
Opportunities or Mission
The mission of Carrie Greene Coaching is to guide clients who have been discredited in their past to recognize their true value. Carrie mentors them to build a business that supports them financially as well as emotionally. It’s about doing the things they enjoy doing so they are both profitable and happy. She helps entrepreneurs to get clear on what they want and to create simple, straightforward plans to get there.
Threats or Target Market
Her target market is owners of small businesses and the overwhelming majority of her clients are women. Her coaching helps clients relieve their pain and solve their problems.
The outside world thinks you’re doing great. But you know the truth. You’re afraid. You’re hanging on by a thread. You feel scattered and muddled up inside. One false move and everything will fall apart
Strengths or Specialty
Carrie simplifies complexity, calms confusions, and focuses thoughts. She provides perspective, propels actions, and positions each business with a unique identify. Another of her gifts is forging relationships with clients through empathic personal coaching.
Weaknesses or Suppliers
She realizes that we teach what we need to learn. Her own coach, Suzanne Evans, provides Carrie the perspective she provides her clients. In addition, Carrie contracts with experts for technical projects and for producing her books.
Marketing Mix Decisions
Products and Services
Her two books, Chaos to Cash and Because You’re Worth It, provide credence to her business. Carrie Greene Coaching offers private coaching, intensive VIP days, and retreats. For example, Business Made Simple Mastermind is a two-day retreat. They learn to get out of their own way. This retreat guides participants to understand their value, to feel confident, and to grow their business with their unique path to profits.
Distribution
Carrie participates in events for owners of small businesses. For example, her company sponsors an event led by Suzanne Evans called Be the Change. She introduces her company to its participants, leads a break-out session, and interacts with participants at her booth. She also assists Suzanne Evans by coaching protégés in various levels of Suzanne’s mentorship programs.
Promotion
Instead of advertising, Carrie Greene Coaching provides teleclasses, online summits, and a weekly newsletter. She has followers on Facebook and LinkedIn, and writes weekly articles on her blog. Carrie also presents seminars and speaks at local events.
Pricing
In addition to her coaching programs and retreats, Carrie provides lifetime support for $497. This package includes twice monthly conference calls and access to modules about empowerment, value management, ideal customers, networking, productivity, motivation, and personal development.
Taking Action
Prospecting
Carrie targets new prospects with the same promotions, message, and programs that attracted her key customers. Often her clients recommend her to prospects.
Customer Service
She sets reasonable expectations and encourages clients to get past their past. She listens to their complaints and either fixes their problem or refunds their money.
Budgeting
Although Carrie lost money in writing books, they provide credibility and allow her to charge more for her services. She allocates time and money to whatever worked for her in the past. Carrie prioritizes opportunities according to her expectations of their return on investment. Her tradeoff analysis considers both time and money. For example, if she invests her time and money in one opportunity, she has less to spend on other opportunities.
Action Plan
Carrie hires accountability partners and works regularly with them. Together, they break projects into small steps, commit to achievable goals, and set deadlines. Her overall goals are to enjoy her daily life as a business coach and to increase the value of her clients.
How would you benefit from working with a business coach?