Testimonies by Successful Entrepreneurs

“Its stories, examples, and graphics guide business leaders to use scientific ­realism in their marketing decisions.”

—Richard Koch, Author of the Million-Copy Best Seller,
“The 80/20 Principle: The Secret to Achieving
More with Less,” Gibraltar

“Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits.”

—Ken Bernhardt, Taylor E. Little Regents Professor of Marketing
Emeritus, Robinson College of Business, Georgia State University,
Past President of the American Marketing Association, and author
of marketing textbooks, Woodstock, Georgia

“During my years of selling and servicing insurance, the results were exactly as predicted in her book. Dr. Kruger has laid out an easy-to-use process for growing top customers of any business.”

—Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance,
Bristol, Virginia

“I use the 80/20 rule to manage my chiropractic clinic—and my life. As a result, I attract and retain the best patients and accomplish more in less time.”

—Dr. David Mallory, Neck, Back, and Headache Relief Center,
Daytona Beach, Florida

“Just as Dr. Kruger coached me, Holland Financial is focused on serving our target demographic. She mentors with a sharp perception of what really ­matters.”

—David Holland, CEO, Holland Financial Inc., Ormond Beach,
Florida

“I simply love the flow of Dr. Betsy Kruger’s book—so profound yet so simple to follow. Every chapter leads to new decisions, which combined, become my strategic marketing plan.”

—Dr. Connie Schottky, Schottky and Osterholt Consultancy,
Los Angeles, California