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by Elizabeth Rush Kruger
Marketing Plan Templates for Enhancing Profits
Cover
Title
Copyright
Testimonies by Successful Entrepreneurs
Dedication
Abstract
Contents
Perface
Overview
Introduction
Part I: Current Marketing Situation
Chapter 1: Mission: Focus on Quality
Chapter 2: Target Market: Describe Key Customers
Chapter 3: Specialty: Compete on Strength
Chapter 4: Suppliers: Delegate Weaknesses
Part II: Marketing Mix Decisions
Chapter 5: Products and Services: Offer Treasures
Chapter 6: Distribution: Deliver Delight
Chapter 7: Promotion: Trumpet Empathy
Chapter 8: Pricing: Price as Valued
Part III: Taking Action
Chapter 9: Prospecting: Target Key Prospects
Chapter 10: Customer Service: Reward the Best
Chapter 11: Budgeting: Concentrate Resources
Chapter 12: Action Plan: Jump into Action
Appendix I
Appendix II
Appendix III
Appendix IV
Appendix V
Appendix VI
Appendix VII
Notes
Bibliography
Index
Ad Page
Back Cover
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Marketing Plan Templates for Enhancing Profits
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