OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION
Naresh Malhotra, Georgia Tech, Editor
Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage by Rob Reider
Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions by Terry Grapentine
Customer-Oriented Marketing Strategy: Theory and Practice by Tevfik Dalgic
Basics of Branding: A Practical Guide for Managers by Jay Gronlund
Dynamic Customer Strategy: Today’s CRM by Jeff Tanner, Jr.
Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications by Michael W. Lowenstein
Leading Edge Marketing: Turning Technology into Value by Veronica Williams
Developing Successful Marketing Strategies by Gary W. Randazzo
Marketing and Management Models: A Guide to Understanding and Using Business Models by Yvonne Helen Strong
Effective Advertising Strategies for Your Business by Cong Li
Surprise!: The Secret to Customer Loyalty in the Service Sector by Vincent P. Magnini
Sales Promotion Decision Making: Concepts, Principles, and Practice by Steve Ogden-Barnes and Stella Minahan
Smart Marketing: How to Dramatically Grow Your Revenue by Ahmed Al Akber
Market Sensing Today by Melvin Prince and Constantinos-Vasilios Priporas
Launching New Products: Best Marketing and Sales Practices by John Westman and Paul Sowyrda
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